Survey: Global Category Management - Displays & Point-of-Sale
Marketing Organisation & Strategy1 minute read
WFA Sourcing Forum survey on how members are managing challenges connected to Displays and Point-of-Sale (POS).
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This survey contains the results of an online survey conducted in Q1 2020. All respondents were senior marketing procurement experts.
31 different companies took part into this study, representing 11 different industry sectors.
This research examines:
• Main challenges WFA members are facing in regards to POS
• Budget management
• Sourcing strategy
• Supplier management
• Production & sustainability
• Performance & measurement
• Key advice from and for WFA members
Members can download the full document containing the survey results here.