Webinar: Mind the gap - Video advertising reach in the age of increasing media fragmentation

TV audiences are shrinking faster than expected putting increasing inflationary pressure on the medium.

There are ways to fill the gap using other media, but new evidence from Ebiquity suggests that, once the quality of engagement is factored in, online video may not provide the answer.

In this webinar, Martin Radford, Ebiquity reviews the implications from their new study and provides recommendations for how brands should be treating video formats going forward.

Presentation slides from the event can be downloaded here.
A recording of the webinar can be watched via the embedded youtube video below.