WFA Better Marketing Pod Ep. 2: Marketing in times of Covid

WFA is launching a series of videocasts hosted by WFA VP David Wheldon – the Better Marketing Pod. We’ll be looking at the industry’s biggest stories and speaking to some of the industry’s most interesting characters who are shaping those stories.

In the second episode of the series, David speaks with Jon Wilkins, Chairman of Karmarama, and Paul Kemp-Robertson, Co-founder of Contagious, on how brands have responded to the pandemic, highlighting the best (and worst) advertising campaigns and brand actions this year.

The trio also discuss how Covid has given pause for reflection and allowed global society to consider in greater depth racism and inequality.

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