Benchmark: Global versus local brand equity

Benchmark: Global versus local brand equity

Marketing Organisation & Strategy
1 minute read

WFA member survey on the topic of balancing global and local brand equity/positioning.

Article details

  • Author:WFA

    WFA

Benchmarks & surveys
11 February 2021

This content is exclusively available for WFA members.

Associated topics

Tags: Benchmarks & surveysBrand reputationOrganisation & structureMarketing Organisation & Strategy

Article details

  • Author:WFA

    WFA

Benchmarks & surveys
11 February 2021

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