Ten new multinational companies have joined WFA as corporate members in the first nine months of 2021
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Among the new joiners are fashion giant Ralph Lauren, JM Smucker, owner of Jif and Folgers, as well as a host of digital economy brands such as dating app Bumble, telecoms company Verizon, mobile transportation platform DiDi, Southeast Asia’s super app Grab and Delivery Hero, which also owns Food Panda.
Schneider Electric, which provides energy and automation digital solutions for efficiency and sustainability, and drinks brands Beam Suntory and Campari Group complete the new member listing.
The rise to 129 corporate members tops a solid nine-month period for WFA, which in the second year of pandemic has continued to provide practical advice and support to members through its remote knowledge offering of content, meetings and webinars, while at the same time advocating for more sustainable and responsible practices in the marketing industry through initiatives such as its Planet Pledge, a CMO-led framework designed to galvanise action from marketers in support for the UN Sustainable Development Goals.
“We are delighted to welcome these ten multinational companies to the WFA network. Global and regional marketing is increasingly challenging and the more we can hear each other’s stories and share with peers from different categories and sectors, the more likely we are to succeed in our own companies,” said Stephan Loerke, CEO of the WFA.