Spotlight: Sustainable storytelling - what are you scared of?
Marketing Organisation & Strategy1 minute read
There are many reasons WFA members have hesitated to communicate around their sustainability efforts: The risk of exposing themselves in other areas of the business. Coming across as lacking authenticity. Inadvertently greenwashing. Or simply because they do not see the potential business benefit.
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In this recording, Solitaire Townsend, founder of Futerra (the original sustainability consultancy), imparts some of her wisdom from 25 years of working with clients in this space.
WFA members can view a recording of the session and download the presentation slides below: