Spotlight: Sustainable storytelling - what are you scared of?
Marketing Organisation & Strategy
1 minute read
There are many reasons WFA members have hesitated to communicate around their sustainability efforts: The risk of exposing themselves in other areas of the business. Coming across as lacking authenticity. Inadvertently greenwashing. Or simply because they do not see the potential business benefit.
Article details
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WFA
Videos & webinars
17 January 2022
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In this recording, Solitaire Townsend, founder of Futerra (the original sustainability consultancy), imparts some of her wisdom from 25 years of working with clients in this space.
WFA members can view a recording of the session and download the presentation slides below:
Article details
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WFA
Videos & webinars
17 January 2022
