WFA unveils new global leadership ahead of Global Marketer Week

WFA has announced its new leadership team, with a raft of new appointments from leading global brands and national advertiser associations.

Effective from April 5^th, there will be new regional Vice-Presidents for Europe, Africa and Asia, who join existing representatives for the Middle East, Latin America and North America to provide regional insight and support to the organisation.

Rupen Desai, Global CMO, Dole Sunshine Company, becomes regional VP for Asia, Aude Gandon, SVP, Global Chief Marketing and Digital Officer, Nestlé, is named regional VP for Europe and Osamede Uwubanmwen, President of the Advertisers Association of Nigeria (ADVAN), becomes regional VP for Africa.

Mastercard’s Rajamannar continues as President having been re-elected for another two-year term in 2021, while Unilever’s Chief Digital and Marketing Officer, Conny Braams, remains Deputy President having taken up the post in December 2021.

Alongside the new VPs a series of senior executives from Bank of Africa, Danone, Ferrero, Grab, L’Oréal and Mars. The new corporate members are:

• Mounir Jazouli, Communication, Media & Digital Director, Bank of Africa
• Catherine Lautier, Global Head of Media, Danone
• Francesco Tramontin, Vice President EU Institutional Relations and Group Public Policy Center, Ferrero
• Cheryl Goh, Group VP of Marketing and Sustainability, Grab
• Asmita Dubey, Chief Digital & Marketing Officer, L’Oréal
• Anders Bering, Vice-President Global Public Affairs & External Communications, Mars

 Henriette van Swinderen, Managing Director of BvA, the national advertiser association for The Netherlands, also joins the leadership team.

“At the heart of the WFA is our peer-to-peer network of excellence and it’s a tribute to the power of our network that so many of the world’s leading marketers are willing to give up their time to help us deliver more for the industry, consumers and society,” said Stephan Loerke, CEO of the WFA.

The full Executive Committee can be seen here.