WFA suggested amendments on EU ‘greenwashing’ ban proposal
On 30 March, the European Commission adopted a proposal for a Directive on Empowering Consumers for the Green Transition. Crucially, this text proposes to ban practices related to ‘greenwashing’, as listed under the Unfair Commercial Practices Directive’s (UCPD) exclusion list. On this page you can download WFA’s suggested amendments to the proposal, which it has co-signed with an active coalition of trade associations.
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