WFA and GARM meet Musk to discuss brand safety
On December 1st, the WFA Executive Committee met with Twitter’s new leadership team to discuss Twitter’s commitments to brand safety and the Global Alliance for Responsible Media (GARM), which Twitter reinforced.
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WFA held this meeting to discuss advertiser concerns on the platform under Chatham House Rules. The conversation focused on Twitter’s continued commitments to GARM around common definitions, common measures, common tools and independent verification.
Twitter’s leadership was engaged and committed to working with GARM to document brand safety measures currently in place and develop a roadmap for future improvements, on an accelerated but mutually agreed timeframe.
The GARM Steer Team will work with Twitter and make this roadmap for improved brand safety measures public in due course.