Overview of the Media Forum held in Zurich, Switzerland in October 2023
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WFA’s Media Forum provides peers the opportunity to come together to discuss common industry challenges and progress the industry to the goals set out in the WFA Media Charter, in a ‘no stone unturned’ format under the Chatham House Rule.
On this occasion, 30 of WFA's media leaders came together to discuss how the data privacy agenda needs to feature in responsible media programmes, measurement and transformation and their innovative agency models.
On the agenda:
Industry budget forecasts for 2024 and Media Charter implementation
Data privacy and responsible media (presentation from Compliant)
Measurement & transformation (member presentations from Lindt and Reckitt)
Innovative agency models (member presentation from Arla)
Contact Matt Green (firstname.lastname@example.org) for more information.
WFA members can download member presentations below.