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CMO Forum Connect meeting overview (November 2023)
Overview of the CMO Forum held in New York City in November 2023
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WFA’s CMO Forum provides peers the chance to come together to tackle common marketing challenges and further our industry’s agenda, in a ‘warts-and-all’ format under the Chatham House Rule.
On this occasion, 28 of WFA's marketing leaders came together to share on their work regarding Better Marketing Effectiveness
On the agenda:
1. Think bigger picture for marketing effectiveness.
2. (Effectiveness) culture eats strategy for breakfast1.
3. Global trust comes from proof: sometimes from unlikely sources.
4. #1 priority for developing global marketing effectiveness? Collaboration.
5. Other updates & actions
Our next WFA Forum Connect will be held in Amsterdam on Wednesday; 6th March 2024. The focus of the day will be on better partnerships.
Contact Robert Dreblow (r.dreblow@wfanet.org) for more information.
WFA members can download the full meeting overview with key take outs below.
