Spotlight: Creative briefing - using AI to stoke EI

Organisations have tried to drive transformation with capability interventions, but most have only seen modest shifts because they treat briefing as a technical skill when it’s actually a high EQ skill.

Join guest speakers from The Liberty Guild as they share a new approach to training for creative briefing that leverages Artificial Intelligence to stoke the growth of Emotional Intelligence. The goal is to teach marketers to spar with AI to refine and inspire their thinking, writing, and delivery.