CMO Forum Meeting Overview, Cannes (June 2025)

The session focused on the transformation of marketing value amid increasing uncertainty. Key themes include the heightened unpredictability in the business environment, evolving perceptions of marketing’s value, and strategies for achieving global growth while recognising the importance of local impact.

The forum covered case studies on leveraging marketing fundamentals, fostering creativity, and utilising analytics for effectiveness. It also explored making AI work at scale, emphasizing the importance of both human and artificial intelligence.

The session concluded with updates on future WFA activities.