Eight new members join WFA

Brands from a wide range of categories including consumer healthcare, haircare, technology, dairy, logistics and banking have joined WFA.

The new member companies include UK headquartered Alliance Pharma, a consumer healthcare business with offices across Europe, the Far East and the US and distribution covering more than 100 countries worldwide, as well as German hair care specialist Wella, which was founded in 1880.

The pair are joined by dairy experts Savencia Group, home of Rogue River Blue and Papillon regional cheeses among many others, as well as small domestic appliance and coffee specialists De'Longhi Group – also home to Kenwood, Braun and Nutribullet.

Other new members include Expo City Dubai, an exhibition and trade centre in the United Arab Emirates, FedEx, which specialises in transportation, e-commerce and business services, Cyprus- and US-based ride hailing, delivery and financial services app inDrive, and TD Bank, Canadian multionational banking and financial services corporation, headquartered in Toronto.

“We’re always delighted to attract more new corporate members as each new member represents a vote of confidence in the value that WFA provides to marketers around the world. Thanks to our unique peer-to-peer approach, we are able to provide industry leading advice in key areas such as sourcing, sustainability, media and AI, helping all our members identify the priorities that will drive growth,” said Stephan Loerke, WFA CEO.