How is regulation on AI use in marketing shaping up around the world?

The updated edition includes new information on regulatory initiatives addressing human-like or synthetic AI systems in China, draft rules on synthetic content in India, and AI legislative developments in Vietnam and South Korea. It also expands coverage of US state-level activity, including measures adopted or proposed in Utah, California and New York.

This tracker provides a clear, up-to-date view of where and how transparency and labelling obligations are taking shape, helping brand teams stay on top of fast-moving developments and understand what they may be required to do across key markets.

Brand teams and policy professionals looking to stay on top of the fast moving AI regulatory landscape for marketers can access the map here.