Posts about Ad tech

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  1.    WFA Q&A session with Google on digital services taxes
    Digital policy

    WFA Q&A session with Google on digital services taxes

    Overview of WFA’s Q&A session with Google on their announcement to raise the price of advertising in the UK, Austria and…

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  2.    Programmatic trading accounts for more than two fifths of global digital media investment by major multinationals
    ProgrammaticMarketing technologyData-driven marketingMarketing technology

    Programmatic trading accounts for more than two fifths of global digital media investment by major multinationals

    In-house and hybrid trading models now used by 84% of respondents

    Read more about "Programmatic trading accounts for more than two fifths of global digital media investment by major multinationals"
  3.    WFA Guide to EU Cookie Guidance
    Digital policyMarketing law

    WFA Guide to EU Cookie Guidance

    An overview and comparison of cookie guidelines issued by data protection authorities in different EU countries.

    Read more about "WFA Guide to EU Cookie Guidance"
  4.    DGX meeting overview (July 2020)
    Digital policyMarketing lawData collection & privacy

    DGX meeting overview (July 2020)

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 7 July, 2020.

    Read more about "DGX meeting overview (July 2020)"
  5.    Programmatic Data & Technology (2020)
    ProgrammaticMarketing technologyData-driven marketingMarketing technology

    Programmatic Data & Technology (2020)

    The fourth wave of WFA's programmatic research looks into how members are employing programmatic advertising and how this sector has…

    Read more about "Programmatic Data & Technology (2020)"
  6.    Webinar: GDPR and online advertising - what next?
    Digital policyData collection & privacy

    Webinar: GDPR and online advertising - what next?

    This webinar offers an overview of key GDPR developments related to online advertising, including latest status and expected next…

    Read more about "Webinar: GDPR and online advertising - what next?"
  7.    Data Safety Benchmarking & Analysis
    Digital policyMarketing lawData collection & privacy

    Data Safety Benchmarking & Analysis

    Practical guidance for brands looking to minimise risk and manage data safety on their digital platforms, based on an analysis and…

    Read more about "Data Safety Benchmarking & Analysis"
  8.    Webinar: Data safety and risk, benchmarking approaches across the industry
    Digital policyData collection & privacy

    Webinar: Data safety and risk, benchmarking approaches across the industry

    An analysis and benchmarking of data safety and risk across the industry

    Read more about "Webinar: Data safety and risk, benchmarking approaches across the industry"
  9.    WFA Q&A session with Google on advertiser identity verification
    Digital policyData collection & privacy

    WFA Q&A session with Google on advertiser identity verification

    Overview of WFA’s Q&A sessions with Google on its announcement to require advertisers to verify their identities for ads…

    Read more about "WFA Q&A session with Google on advertiser identity verification"
  10.    WFA position on data and privacy
    Digital policySelf-regulation

    WFA position on data and privacy

    This position paper outlines WFA's vision regarding data and privacy.

    Read more about "WFA position on data and privacy"
  11.    Webinar: Making the most of Dynamic Creative Optimisation (DCO)
    ProgrammaticMarketing procurementMarketing technologyData-driven marketingMarketing technology

    Webinar: Making the most of Dynamic Creative Optimisation (DCO)

    This webinar covers how to create a unified operating model that brings creative and media closer.

    Read more about "Webinar: Making the most of Dynamic Creative Optimisation (DCO)"
  12.    Webinar: Social Commerce in China
    Brand safetyChannelsBrand safetyInfluencers

    Webinar: Social Commerce in China

    With ecommerce firmly established as an integral part of China's highly competitive retail scene, businesses are now looking to…

    Read more about "Webinar: Social Commerce in China"