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  1.    WFA position paper on the EU Digital Markets Act
    Programmatic

    WFA position paper on the EU Digital Markets Act

    WFA’s position paper on the Digital Markets Act, a proposed legislation aimed at addressing the market power of large online…

    Read more about "WFA position paper on the EU Digital Markets Act"
  2.    WFA global position on advertiser access to data in the digital advertising market
    Digital policyMarketing lawData-driven marketing

    WFA global position on advertiser access to data in the digital advertising market

    In response to recent developments which have seen policymakers propose new rules aimed at forcing large online advertising…

    Read more about "WFA global position on advertiser access to data in the digital advertising market"
  3.    Webinar: AI & advertising, a consumer perspective
    Digital policyMarketing lawData collection & privacy

    Webinar: AI & advertising, a consumer perspective

    A report on the potential harms of AI powered advertising, and thoughts on redesigning the system.

    Read more about "Webinar: AI & advertising, a consumer perspective"
  4.    WFA Q&A session with Google on digital services taxes
    Digital policy

    WFA Q&A session with Google on digital services taxes

    Overview of WFA’s Q&A session with Google on their announcement to raise the price of advertising in the UK, Austria and…

    Read more about "WFA Q&A session with Google on digital services taxes"
  5.    Programmatic trading accounts for more than two fifths of global digital media investment by major multinationals
    ProgrammaticMarketing technologyData-driven marketingMarketing technology

    Programmatic trading accounts for more than two fifths of global digital media investment by major multinationals

    In-house and hybrid trading models now used by 84% of respondents

    Read more about "Programmatic trading accounts for more than two fifths of global digital media investment by major multinationals"
  6.    WFA Guide to EU Cookie Guidance
    Digital policyMarketing law

    WFA Guide to EU Cookie Guidance

    An overview and comparison of cookie guidelines issued by data protection authorities in different EU countries.

    Read more about "WFA Guide to EU Cookie Guidance"
  7.    DGX meeting overview (July 2020)
    Digital policyMarketing lawData collection & privacy

    DGX meeting overview (July 2020)

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 7 July, 2020.

    Read more about "DGX meeting overview (July 2020)"
  8.    Programmatic Data & Technology (2020)
    ProgrammaticMarketing technologyData-driven marketingMarketing technology

    Programmatic Data & Technology (2020)

    The fourth wave of WFA's programmatic research looks into how members are employing programmatic advertising and how this sector has…

    Read more about "Programmatic Data & Technology (2020)"
  9.    Webinar: GDPR and online advertising - what next?
    Digital policyData collection & privacy

    Webinar: GDPR and online advertising - what next?

    This webinar offers an overview of key GDPR developments related to online advertising, including latest status and expected next…

    Read more about "Webinar: GDPR and online advertising - what next?"
  10.    Data Safety Benchmarking & Analysis
    Digital policyMarketing lawData collection & privacy

    Data Safety Benchmarking & Analysis

    Practical guidance for brands looking to minimise risk and manage data safety on their digital platforms, based on an analysis and…

    Read more about "Data Safety Benchmarking & Analysis"
  11.    Webinar: Data safety and risk, benchmarking approaches across the industry
    Digital policyData collection & privacy

    Webinar: Data safety and risk, benchmarking approaches across the industry

    An analysis and benchmarking of data safety and risk across the industry

    Read more about "Webinar: Data safety and risk, benchmarking approaches across the industry"
  12.    WFA Q&A session with Google on advertiser identity verification
    Digital policyData collection & privacy

    WFA Q&A session with Google on advertiser identity verification

    Overview of WFA’s Q&A sessions with Google on its announcement to require advertisers to verify their identities for ads…

    Read more about "WFA Q&A session with Google on advertiser identity verification"