Posts about Agency remuneration

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  1.    Sourcing Forum meeting overview (December 2019)
    Marketing procurementData collection & privacy

    Sourcing Forum meeting overview (December 2019)

    Overview of the Sourcing Forum held on December 4th, 2019 in New York.

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  2.    Benchmark: Fixed fees for creative assets
    Agency remuneration & contractsProductionMarketing procurement

    Benchmark: Fixed fees for creative assets

    This WFA member benchmark covers how brands are dealing with fixed rates for the development of creative assets (not production), in…

    Read more about "Benchmark: Fixed fees for creative assets"
  3.    Benchmark: Category Management of Market Research & Insights
    Agency remuneration & contractsMarketing procurement

    Benchmark: Category Management of Market Research & Insights

     WFA member bechmark on category management of market research & insights. For additional details, please log in.

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  4.    Sourcing Forum meeting overview (October 2019)
    Marketing procurement

    Sourcing Forum meeting overview (October 2019)

    Overview of the Sourcing Forum held on 8 October, 2019 in Amsterdam.

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  5.    Effective Agency Management
    Agency managementAgency remuneration & contractsOrganisation & structure

    Effective Agency Management

       

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  6.    Survey on Global Agency Relations Management: roles & responsibilities
    Agency managementAgency rostersMarketing operationsOrganisation & structure

    Survey on Global Agency Relations Management: roles & responsibilities

     WFA member survey. For more details, please log in.

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  7.    Advertising production payment guidelines
    Agency managementAgency remuneration & contractsProduction

    Advertising production payment guidelines

    This reference guide produced by APR offers current best practices and industry trends regarding advertising production payments…

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  8.    The State of Advertising
    Ad fraud & verificationProgrammaticAd blockingAgency managementDigital transformationOrganisation & structureData & analyticsData-driven marketingMarketing effectiveness

    The State of Advertising

    WFA has teamed up with The Economist Group for a study into the current state of advertising. 

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  9.    Creative crowdsourcing platforms: top tips to contracting for procurement
    Agency managementAgency remuneration & contractsMarketing procurement

    Creative crowdsourcing platforms: top tips to contracting for procurement

    This discussion document has been prepared with inputs from WFA, procurement professionals, media law firm Sheridans and creative…

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  10.    Benchmark: Supply Chain Finance (SCF) solutions
    Agency remuneration & contractsMarketing procurement

    Benchmark: Supply Chain Finance (SCF) solutions

    This WFA member benchmark covers if advertisers offer Supply Chain Finance (SCF) solutions to their marketing vendors and, if they…

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  11.    3rd-party consultant to manage the Client-Agency relationship
    Agency evaluation & performanceAgency managementMarketing operationsMarketing procurementOrganisation & structure

    3rd-party consultant to manage the Client-Agency relationship

      WFA member bechmark. For additional details, please log in.

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  12.    Global Content Production Ecosystem 2018
    Agency evaluation & performanceAgency managementContent marketingMarketing procurementOrganisation & structure

    Global Content Production Ecosystem 2018

    WFA member bechmark. For additional details, please log in.

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