Posts about Agency remuneration

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  1.    Advertising production payment guidelines
    Agency managementAgency remuneration & contracts

    Advertising production payment guidelines

    This reference guide produced by APR offers current best practices and industry trends regarding advertising production payments…

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  2.    Survey on Global Agency Relations Management: roles & responsibilities
    Agency managementAgency rostersMarketing procurement

    Survey on Global Agency Relations Management: roles & responsibilities

     WFA member survey. For more details, please log in.

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  3.    The State of Advertising
    Ad fraud & verificationProgrammaticAd blockingAgency managementDigital transformationOrganisation & structureData-driven marketing

    The State of Advertising

    WFA has teamed up with The Economist Group for a study into the current state of advertising. 

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  4.    Creative crowdsourcing platforms: top tips to contracting for procurement
    Agency managementAgency remuneration & contractsMarketing procurement

    Creative crowdsourcing platforms: top tips to contracting for procurement

    This discussion document has been prepared with inputs from WFA, procurement professionals, media law firm Sheridans and creative…

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  5.    Benchmark: Supply Chain Finance (SCF) solutions
    Agency remuneration & contractsMarketing procurement

    Benchmark: Supply Chain Finance (SCF) solutions

    This WFA member benchmark covers if advertisers offer Supply Chain Finance (SCF) solutions to their marketing vendors and, if they…

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  6.    WFA Forum (May 2019, Japan)
    Agency managementOrganisation & structure

    WFA Forum (May 2019, Japan)

    Overview of the WFA Forum held on May 29th, 2019 in Tokyo

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  7.    Benchmark: 3rd-party consultant to manage the Client-Agency relationship
    Agency evaluation & performanceAgency managementMarketing procurement

    Benchmark: 3rd-party consultant to manage the Client-Agency relationship

     WFA member bechmark. For additional details, please log in.

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  8.    Sourcing Forum meeting overview (April 2019)
    Marketing operationsMarketing procurement

    Sourcing Forum meeting overview (April 2019)

    Overview of the Sourcing Forum held on April 24th, 2019 in Shanghai.

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  9.    Global Content Production Ecosystem 2018
    Agency evaluation & performanceAgency managementAgency review & pitchingMarketing procurement

    Global Content Production Ecosystem 2018

    WFA member bechmark. For additional details, please log in.

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  10.    Sourcing Forum meeting overview (March 2019)
    Marketing procurement

    Sourcing Forum meeting overview (March 2019)

    Overview of the Sourcing Forum held on March 27th, 2019 in Lisbon.

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  11.    Benchmark: Category management pass-through or 3rd party costs
    Agency remuneration & contractsMarketing procurement

    Benchmark: Category management pass-through or 3rd party costs

     WFA member bechmark. For additional details, please log in.

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  12.    Media Agency Models & Remuneration 2019
    Agency remuneration & contractsMarketing procurementOrganisation & structure

    Media Agency Models & Remuneration 2019

    This report covers how 50 companies structure their global media agency relationships and how these relationships are expected to…

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