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WFA member survey. For more details, please log in.
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The State of Advertising
WFA has teamed up with The Economist Group for a study into the current state of advertising.
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This discussion document has been prepared with inputs from WFA, procurement professionals, media law firm Sheridans and creative…
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Agency remuneration & contractsMarketing procurement
Benchmark: Supply Chain Finance (SCF) solutions
This WFA member benchmark covers if advertisers offer Supply Chain Finance (SCF) solutions to their marketing vendors and, if they…
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Overview of the WFA Forum held on May 29th, 2019 in Tokyo
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Agency evaluation & performanceAgency managementMarketing procurement
Benchmark: 3rd-party consultant to manage the Client-Agency relationship
WFA member bechmark. For additional details, please log in.
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Marketing operationsMarketing procurement
Sourcing Forum meeting overview (April 2019)
Overview of the Sourcing Forum held on April 24th, 2019 in Shanghai.
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Agency evaluation & performanceAgency managementAgency review & pitchingMarketing procurement
Global Content Production Ecosystem 2018
WFA member bechmark. For additional details, please log in.
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Marketing procurement
Sourcing Forum meeting overview (March 2019)
Overview of the Sourcing Forum held on March 27th, 2019 in Lisbon.
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Agency remuneration & contractsMarketing procurement
Benchmark: Category management pass-through or 3rd party costs
WFA member bechmark. For additional details, please log in.