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Deciding if an ad is irresponsible or targets minors is a tricky business. It is rarely black and white.
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WFA Policy Tracker
WFA's EU Policy Tracker provides an update on all latest developments and WFA activities regarding the most relevant EU legislative…
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Alcohol marketing
Independent study shows low ad exposure to alcohol ads online
Global study using avatar technology predicts that just 0.82% of all ads online are for alcohol brands
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WFA response to the WHO consultation on the first draft of the Global Alcohol Action Plan 2022-2030
The global action plan looks to to strengthen the implementation of the Global Strategy to Reduce the Harmful Use of…
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Alcohol marketingMarketing law
WFA’s response to WHO consultation (alcohol marketing)
WFA’s response to the WHO’s consultation on a working document for development of an action plan to strengthen…
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Digital policyAlcohol marketingSelf-regulationMarketing law
Global Alcohol Advertising Heatmap
A tool providing a snapshot of regulations on alcohol advertising globally.
Last update: October 2020 -
Alcohol marketing
Alcohol marketers seek to prevent minors from seeing alcohol ads
There is a perception shared by some that minors see many alcohol ads. The story that isn't being told, however, is that the…
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Alcohol marketingSelf-regulation
How-to guides for responsible alcohol marketing on social media
Alcohol beverage producers have developed a checklist of five key elements designed to help ensure minors’ social media…
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Alcohol marketingSelf-regulation
Webinar: The Responsible Marketing Pact - Against minors’ exposure to alcohol
The Responsible Marketing Pact (RMP) aims to reduce minors’ exposure to alcohol marketing, limit the appeal of alcohol…
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Alcohol marketingSelf-regulationMarketing law
Alcohol Marketing: literature review
A review of academic evidence on the effect of alcohol marketing on youth choices, preferences, and behaviours
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Digital policyAlcohol marketingFood marketingMarketing to childrenMarketing law
WFA Priorities for the AVMSD Transposition
This document lays out key WFA priorities for the AVMSD Transposition.