Posts about Cannes Lions

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  1.    Marketing leaders on the state of the industry
    Creativity

    Marketing leaders on the state of the industry

    Top marketing leaders offer their views on the marketing organisation, the evolving client-agency relationship, balancing creativity…

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  2.    Cannes 2019 Wrap
    ChannelsBrand purposeBrand reputation

    Cannes 2019 Wrap

    In Cannes this year, WFA with the help of The Economist Group, talked to a number of marketing leaders about their priorities and…

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  3.    CMO Forum meeting overview (June 2019)
    Marketing operationsOrganisation & structure

    CMO Forum meeting overview (June 2019)

    Overview of the CMO Forum held on June 20th, 2019 in Cannes

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  4.    Seven take-outs from Cannes 2019
    CreativityBrand reputation

    Seven take-outs from Cannes 2019

    So as the dust settles on Cannes 2019, here are my top seven take-outs from the industry’s annual revelries on the…

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  5.    WFA launches the Voice Coalition at Cannes Lions
    Voice

    WFA launches the Voice Coalition at Cannes Lions

    Group aims to foster understanding of the best way for brands and consumers to benefit from voice commerce

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  6.    WFA talks Better Marketing: The CMO agenda
    Organisation & structure

    WFA talks Better Marketing: The CMO agenda

    At Cannes Lions 2018, global CMOs share their views on the biggest items in their in-tray today: Antonio Lucio (former HP), Roel de…

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  7.    WFA talks Better Marketing: Gender and diversity
    Gender & diversity

    WFA talks Better Marketing: Gender and diversity

    At Cannes Lions 2018, global CMOs shared their views on gender and diversity in marketing: Syl Saller and Grainne Wafer (Diageo),…

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  8.    WFA talks Better Marketing: The future of the agency model
    Agency management

    WFA talks Better Marketing: The future of the agency model

    At Cannes Lions 2018, global CMOs shared their views on the future of the agency model: Raja Rajamannar (Mastercard), Syl Saller…

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  9.    WFA talks Better Marketing: Data opportunities
    Data-driven marketing

    WFA talks Better Marketing: Data opportunities

    At Cannes Lions 2018, global CMOs shared their views on the challenges and opportunities brought along by data: Antonio Lucio…

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  10.    WFA talks Better Marketing: The death of advertising?

    WFA talks Better Marketing: The death of advertising?

    At Cannes Lions 2018, global CMOs shared their views on the future of advertising: Raja Rajamannar (Mastercard), Marc Mathieu…

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  11.    WFA talks Better Marketing: Purpose
    Brand purpose

    WFA talks Better Marketing: Purpose

    At Cannes Lions 2018, global CMOs shared their views on purpose in marketing: Keith Weed (Unilever), Roel de Vries (Nissan), Antonio…

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  12.    WFA talks Better Marketing: Platform challenges
    Media governance

    WFA talks Better Marketing: Platform challenges

    At Cannes Lions 2018, global CMOs shared their views on digital platforms: David Wheldon (RBS), Roel de Vries (Nissan), Antonio…

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