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Media governanceProgrammaticDiversity & InclusionCreativityMarketing technologyBrand purposeMarketing technologyMedia transformationMarketing technology
My five takeaways from Cannes 2023
This year’s Cannes Lions had a real buzz about it. Clients seemed re-energised by the reprioritisation of creative…
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Value of advertisingBrand purpose
How seriously is the industry taking sustainability?
WFA asked leading trade press editors to rank the industry on how they're responding to the sustainability challenge.
The…
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Creativity
A look back at Cannes 2021
Cannes is the annual celebration of all that is good about marketing and advertising. This year’s awards were virtual but that…
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Creativity
Innovation at Cannes
Judging this year’s Innovation Lions highlighted both the power of innovation to drive real change and the importance of…
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Creativity
The big questions this year, answered by LIONS Live
In the absence of the annual industry meetup on the French Riviera, in June WFA asked seven industry experts: “If you…
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What big question would you have asked at Cannes this year?
Seven experts share their views on the biggest issues the marketing industry needs to reconcile today
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It’s time for action
WFA CEO, Stephan Loerke, explains why our industry must address diversity and inclusion in the content it produces as well as…
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Creativity
Marketing leaders on the state of the industry
Top marketing leaders offer their views on the marketing organisation, the evolving client-agency relationship, balancing creativity…
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ChannelsBrand purposeBrand reputation
Cannes 2019 Wrap
In Cannes this year, WFA with the help of The Economist Group, talked to a number of marketing leaders about their priorities and…
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Marketing operationsOrganisation & structure
CMO Forum meeting overview (June 2019)
Overview of the CMO Forum held on June 20th, 2019 in Cannes
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CreativityBrand reputation
Seven take-outs from Cannes 2019
So as the dust settles on Cannes 2019, here are my top seven take-outs from the industry’s annual revelries on the…
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WFA launches the Voice Coalition at Cannes Lions
Group aims to foster understanding of the best way for brands and consumers to benefit from voice commerce