Content marketingCreativityMarketing effectiveness
Creative effectiveness is not about taking risks
Having spent more than 10 years reporting on what works in marketing communications, the key to the effectiveness of creativity is…
Content marketingCreativityBrand reputation
Reversing the decline in advertising effectiveness
To create memorable advertising that builds brands, the industry must capture the ‘broad-beam’ attention of audiences;…
Key trends have come to the fore due to COVID. Ian Malcolm, President and CEO at Lumency, a brand side sponsorship, experiential and…
Advertising has rebranded diversity, and it isn’t a positive change
Diversity efforts are often whitewashed and dulled down, says Belinda Smith, Global Head of Media, Electronic Arts. Here are 5 ways…
Agency evaluation & performanceAgency managementContent marketingMarketing procurement
Global Content Production Ecosystem 2018
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Digital policyContent marketingData collection & privacyData-driven marketing
Webinar: Achieving data-driven marketing success - Balancing the need for mindset alongside strategy
In a post-GDPR world, success in data-driven marketing requires a clear and rigorous strategy identifying the use and application of…
Agency evaluation & performanceAgency managementAgency review & pitchingContent marketingCreativityMarketing operationsMarketing procurementData & analytics
Survey on content production-data and benchmarking
WFA member survey. For additional details, please log in.
Webinar: Content in a connected world
In this hyperconnected world, how we can make our proposal relevant?
Content marketingCreativityMarketing operations
5 ways to make newsrooms & content more effective
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Content marketingOrganisation & structure
Content marketing survey results
The purpose of this study is to better understand perceptions and actions in relation to content marketing, notably in relation to…