Posts about Content marketing

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  1.    Global Content Production Ecosystem 2018
    Agency evaluation & performanceAgency managementContent marketingMarketing procurement

    Global Content Production Ecosystem 2018

    WFA member bechmark. For additional details, please log in.

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  2.    Webinar: Achieving data-driven marketing success - Balancing the need for mindset alongside strategy
    Digital policyContent marketingData collection & privacyData-driven marketing

    Webinar: Achieving data-driven marketing success - Balancing the need for mindset alongside strategy

    In a post-GDPR world, success in data-driven marketing requires a clear and rigorous strategy identifying the use and application of…

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  3.    Survey on content production-data and benchmarking
    Agency evaluation & performanceAgency managementAgency review & pitchingContent marketingCreativityMarketing operationsMarketing procurementData & analytics

    Survey on content production-data and benchmarking

    WFA member survey. For additional details, please log in.

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  4.    Webinar: Content in a connected world
    Content marketing

    Webinar: Content in a connected world

    In this hyperconnected world, how we can make our proposal relevant?

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  5.    5 ways to make newsrooms & content more effective
    Content marketingCreativityMarketing operations

    5 ways to make newsrooms & content more effective

      WFA members only content. Please log in to access this document.

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  6.    Content marketing survey results
    Content marketingOrganisation & structure

    Content marketing survey results

    The purpose of this study is to better understand perceptions and actions in relation to content marketing, notably in relation to…

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  7.    Benchmark on Celebrities in Advertising
    InfluencersContent marketingIntegrated marketing

    Benchmark on Celebrities in Advertising

    WFA members sharing insights on whether using celebrities in advertising is effective or not.

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  8.    Benchmark on Recommended Digital Content Agencies Asia
    Agency review & pitchingContent marketingMarketing procurement

    Benchmark on Recommended Digital Content Agencies Asia

    Benchmark on recommended digital agencies in Asia, specifically focused on content production (and distribution).

    Read more about "Benchmark on Recommended Digital Content Agencies Asia"