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Content marketingMedia Innovation
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Content marketingCreativityMedia InnovationNew Media OpportunitiesDigital transformation
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Guardian columnist and brand strategist, Arwa Mahdawi, takes a look at the lessons 2022 has taught marketers for the year ahead.
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Content marketingCreativityBrand purposeBrand reputationMarketing capabilitiesMarketing operationsOrganisation & structureMarketing effectiveness
WFA launches Global Marketer of the Year 2022
Partners with The Drum to celebrate global and regional marketers and the work…
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Content marketingCreativityMarketing effectiveness
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Content marketingCreativityBrand reputation
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InfluencersContent marketingCreativityGaming
Accelerated sponsorship
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Content marketing
Advertising has rebranded diversity, and it isn’t a positive change
Diversity efforts are often whitewashed and dulled down, says Belinda Smith, Global Head of Media, Electronic Arts. Here are 5 ways…
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Agency evaluation & performanceAgency managementAgency review & pitchingContent marketingMarketing procurement
Global Content Production Ecosystem 2018
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Digital policyContent marketingData collection & privacyData-driven marketing
Webinar: Achieving data-driven marketing success - Balancing the need for mindset alongside strategy
In a post-GDPR world, success in data-driven marketing requires a clear and rigorous strategy identifying the use and application of…
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Agency evaluation & performanceAgency managementAgency review & pitchingContent marketingCreativityMarketing operationsMarketing procurementData & analytics
Survey on content production-data and benchmarking
WFA member survey. For additional details, please log in.
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Content marketing
Webinar: Content in a connected world
In this hyperconnected world, how we can make our proposal relevant?
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Content marketingCreativityMarketing operations
5 ways to make newsrooms & content more effective
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