WFA Global Marketer Week '23 | Mark Adams: Think like a designer, not a marketer
The greatest challenges we face today were produced by design and must be solved by design. They originated in the optimism of the…
Reasons to be optimistic: How the best work of 2022 can help marketers up their game in 2023
Guardian columnist and brand strategist, Arwa Mahdawi, takes a look at the lessons 2022 has taught marketers for the year ahead.
CreativityBrand purposeBrand reputationMarketing capabilitiesMarketing operationsOrganisation & structureMarketing effectiveness
WFA launches Global Marketer of the Year 2022
Partners with The Drum to celebrate global and regional marketers and the work…
Creative effectiveness is not about taking risks
Having spent more than 10 years reporting on what works in marketing communications, the key to the effectiveness of creativity is…
Reversing the decline in advertising effectiveness
To create memorable advertising that builds brands, the industry must capture the ‘broad-beam’ attention of audiences;…
Key trends have come to the fore due to COVID. Ian Malcolm, President and CEO at Lumency, a brand side sponsorship, experiential and…
Advertising has rebranded diversity, and it isn’t a positive change
Diversity efforts are often whitewashed and dulled down, says Belinda Smith, Global Head of Media, Electronic Arts. Here are 5 ways…
Agency evaluation & performanceAgency managementAgency review & pitchingMarketing procurement
Global Content Production Ecosystem 2018
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Digital policyData collection & privacyData-driven marketing
Webinar: Achieving data-driven marketing success - Balancing the need for mindset alongside strategy
In a post-GDPR world, success in data-driven marketing requires a clear and rigorous strategy identifying the use and application of…
Agency evaluation & performanceAgency managementAgency review & pitchingCreativityMarketing operationsMarketing procurementData & analytics
Survey on content production-data and benchmarking
WFA member survey. For additional details, please log in.
Webinar: Content in a connected world
In this hyperconnected world, how we can make our proposal relevant?
5 ways to make newsrooms & content more effective
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