Agency evaluation & performanceAgency managementContent marketingMarketing procurement
Global Content Production Ecosystem 2018
WFA member bechmark. For additional details, please log in.
Digital policyContent marketingData collection & privacyData-driven marketing
Webinar: Achieving data-driven marketing success - Balancing the need for mindset alongside strategy
In a post-GDPR world, success in data-driven marketing requires a clear and rigorous strategy identifying the use and application of…
Agency evaluation & performanceAgency managementAgency review & pitchingContent marketingCreativityMarketing operationsMarketing procurementData & analytics
Survey on content production-data and benchmarking
WFA member survey. For additional details, please log in.
Webinar: Content in a connected world
In this hyperconnected world, how we can make our proposal relevant?
Content marketingCreativityMarketing operations
5 ways to make newsrooms & content more effective
WFA members only content. Please log in to access this document.
Content marketingOrganisation & structure
Content marketing survey results
The purpose of this study is to better understand perceptions and actions in relation to content marketing, notably in relation to…
InfluencersContent marketingIntegrated marketing
Benchmark on Celebrities in Advertising
WFA members sharing insights on whether using celebrities in advertising is effective or not.
Agency review & pitchingContent marketingMarketing procurement
Benchmark on Recommended Digital Content Agencies Asia
Benchmark on recommended digital agencies in Asia, specifically focused on content production (and distribution).