Posts about Cross Media Research Group

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  1.    The UK launches cross-media measurement programme
    Audience measurementMedia measurement

    The UK launches cross-media measurement programme

    ISBA puts Cross Media Research Group principles to the test

    Read more about "The UK launches cross-media measurement programme"
  2.    A campaign for better measurement
    Audience measurement

    A campaign for better measurement

    Global brands are calling for a cross media measurement model. Matt Green explains why.

    Read more about "A campaign for better measurement"