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Digital policy
Meta’s behavioural advertising practices in Europe
A detailed overview of recent developments concerning Meta’s behavioural advertising practices in Europe
Last update:…
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Digital policyMarketing law
WFA position paper on EU consumer laws revision
In November, the European Commission launched a public consultation as part of its ‘fitness check’ of EU consumer laws,…
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Digital policy
WFA Briefing: Meta's personalised advertising practices ruled in breach of GDPR.
WFA has developed a briefing document with an overview of the decisions and insights into next steps and what advertisers could do…
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Digital policy
Data ethics is a priority for nine out of 10 CMOs but half need help making it a reality, WFA research shows
The new WFA CMO Guide to Data Ethics in Practice offers CMOs practical insight on how to apply ethics to data and…
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Digital policy
WFA and GARM endorse strengthened EU Code of Practice on disinformation
Please note that GARM was discontinued on August 8 2024. See more here.
Industry stakeholders, including WFA and GARM,…
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Webinar: Dark Patterns and Advertising Regulation
On 19 May 2022 WFA hosted a webinar with the objective to shed light on dark patterns and how the advertising industry can come…
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DGX meeting on Google Analytics (May 2022)
In this session on 25 May 2022, WFA members discussed Google’s recent announcements regarding Google Analytics 4 and shared…
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Digital policyMarketing law
The EU Digital Services Act: implications for advertisers
WFA has developed a briefing on the EU Digital Services Act which outlines the key provisions relevant for advertisers.
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Digital policyMarketing law
The EU Digital Markets Act: what is it and why is it relevant to advertisers?
WFA has developed a briefing on the EU Digital Markets Act which outlines the key provisions relevant for advertisers.
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Digital policyData collection & privacy
Webinar: Benchmarking data safety and risk across the industry
An analysis and benchmarking of data safety and risk across the industry
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Digital policyMarketing law
DSA/DMA Task Force Meeting Overview (November 2021)
The WFA DSA Task Force met on 18 November 2021 to discuss the Digital Services Act and Digital Markets Act, as well as to discuss…
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Digital policy
It's time to regulate the digital ad market
The ad industry should embrace the societal benefits that new tech rules from Brussels could deliver