Posts about Forum Connect

Related content

  1.    Uniting Minds and Functions in 2024

    Uniting Minds and Functions in 2024

    WFA members know that the strength of our forums lies in their focus: servicing specific client-side functions. But that very…

    Read more about "Uniting Minds and Functions in 2024"
  2.    Sourcing Forum Connect, Singapore (July 2024)
    Marketing procurement

    Sourcing Forum Connect, Singapore (July 2024)

    Overview of the WFA Sourcing Forum meeting, held in Singapore as part of Forum Connect

    Read more about "Sourcing Forum Connect, Singapore (July 2024)"
  3.    Every brand needs a stronger insight function
    Consumer insightData & analytics

    Every brand needs a stronger insight function

    Insights is rapidly evolving, so how has the function changed in the last three years? And what does the future look like? Ioana…

    Read more about "Every brand needs a stronger insight function"
  4.    Marketing effectiveness measurement is about understanding what’s working - but the current industry approaches aren’t
    Marketing technologyMarketing technologyMedia transformationMarketing effectivenessMarketing technology

    Marketing effectiveness measurement is about understanding what’s working - but the current industry approaches aren’t

    Matt Green, Director of Global Media Services, reflects on WFA's work on marketing effectiveness over the past year and what brands…

    Read more about "Marketing effectiveness measurement is about understanding what’s working - but the current industry approaches aren’t"
  5.    Creating a Global Culture of Marketing Effectiveness
    Marketing effectiveness

    Creating a Global Culture of Marketing Effectiveness

    Marketing effectiveness is THE key priority for most, if not all, of WFA’s various peer groups. That is why late last year we…

    Read more about "Creating a Global Culture of Marketing Effectiveness"
  6.    Over-emphasis on activation and tactics limits marketing effectiveness, WFA study finds
    Marketing effectiveness

    Over-emphasis on activation and tactics limits marketing effectiveness, WFA study finds

    Effectiveness culture is not being delivered because the steps required before and after activation are not in place. Five key areas…

    Read more about "Over-emphasis on activation and tactics limits marketing effectiveness, WFA study finds"