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  1. Creating a Global Culture of Marketing Effectiveness
    Reports & whitepapers
    23 August 2023
    Marketing effectiveness

    Creating a Global Culture of Marketing Effectiveness

    Matt Green

    Marketing effectiveness is THE key priority for most, if not all, of WFA’s various peer groups. That is why late last year we…

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  2. Over-emphasis on activation and tactics limits marketing effectiveness, WFA study finds
    Press releases
    23 August 2023
    Marketing effectiveness

    Over-emphasis on activation and tactics limits marketing effectiveness, WFA study finds

    WFA

    Effectiveness culture is not being delivered because the steps required before and after activation are not in place. Five key areas…

    Read more about "Over-emphasis on activation and tactics limits marketing effectiveness, WFA study finds"