Digital policyMarketing law
WFA Guide to EU Cookie Guidance
An overview and comparison of cookie guidelines issued by data protection authorities in different EU countries.
Food marketingMarketing to childrenMarketing law
Food Marketing to Kids - Heatmap
An overview of regulatory pressures across the world on food and non-alcoholic beverage marketing to children. Last update:…
Brand safetyBrand safetyData-driven marketing
The Evolution of Data-Driven Marketing: Preparing for Digital Media’s Privacy-first Future
A curated list of WFA resources to inform and shape your strategy
WFA Global Influencer Marketing Map
An overview of influencer marketing regulations in key markets. Last updated October 2021.
WFA Green Claims in Marketing Map
An overview of regulation of sustainability claims in key markets
Agency managementAgency rosters
Agency Family Tree: Global, APAC & China
R3's Global Agency Family Tree shows the ownership structures of advertising agencies and their respective holding groups.
Digital policyAlcohol marketingSelf-regulationMarketing law
Global Alcohol Advertising Heatmap
A tool providing a snapshot of regulations on alcohol advertising globally.
Last update: October 2020
Food marketingSelf-regulationMarketing to childrenMarketing law
LATAM mapping: Regulatory efforts to restrict food marketing in Latin America
This mapping provides an overview of the latest regulatory developments and industry commitments in Latin America.
Marketing to children
Regulatory mapping of marketing to children and use of licensed characters & toys
Overview of restrictions on marketing to kids (M2K) and on the use of licensed media characters in the promotion of food and…
Agency Family Tree: Global, APAC and China
EU Pledge Infographic (2017)
Responding to concerns around childhood overweight and obesity, WFA launched the EU Pledge in 2009 whereby 22 leading food and…