Posts about Platform accountability

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  1. WFA talks Better Marketing: Platform challenges
    Videos & webinars
    13 July 2018
    Media governance

    WFA talks Better Marketing: Platform challenges

    WFA, The Economist Group

    At Cannes Lions 2018, global CMOs shared their views on digital platforms: David Wheldon (RBS), Roel de Vries (Nissan), Antonio…

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  2. Benchmark on corporate social media pages, cookies and data usage post - GDPR
    Benchmarks & surveys
    9 July 2018
    Digital policyData collection & privacyData-driven marketing

    Benchmark on corporate social media pages, cookies and data usage post - GDPR

    WFA

    WFA member benchmark. For additional details, please log in.

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  3. Global Media Charter
    Guides & templates
    21 June 2018
    Ad fraud & verificationAudience measurementDigital policyAd blockingSelf-regulationValue of advertisingAgency managementBrand purposeBrand reputationData collection & privacy

    Global Media Charter

    WFA

    The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing…

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  4. The lesson of Facebook: the online business model must adapt
    Opinions
    29 March 2018
    Digital policy

    The lesson of Facebook: the online business model must adapt

    Will Gilroy

    This whole episode is going to precipitate more consumer calls for data transparency.

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  5. WFA's position on Facebook / Cambridge Analytica revelations
    News
    23 March 2018

    WFA's position on Facebook / Cambridge Analytica revelations

    WFA

    "They remain very much our partners, our destinies remain intertwined, their success can be brands’ success too – also…

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  6. Coalition for Better Ads: Feb 2018 State of play
    Reports & whitepapers
    13 February 2018
    Ad fraud & verificationBrand safetyAd blockingBrand safety

    Coalition for Better Ads: Feb 2018 State of play

    WFA

    The latest developments (Feb 2018) regarding the Coalition for Better Ads and the Better Ads Standards. 

    To view this…

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  7. Survey on the Future of Programmatic Media
    Benchmarks & surveys
    25 January 2018
    ProgrammaticDigital policyMarketing technologyDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing technology

    Survey on the Future of Programmatic Media

    WFA, DataXu

    WFA member survey. For additional details, please log in.

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  8. Survey on Global Ad Viewability & Ad Fraud levels
    Benchmarks & surveysReports & whitepapers
    12 October 2017
    Ad fraud & verificationAudience measurementProgrammaticMedia measurementMarketing technologyDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing effectivenessMarketing technology

    Survey on Global Ad Viewability & Ad Fraud levels

    WFA, Ebiquity

    WFA member benchmark. For additional details, please log in.

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