Posts about Policy

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  1.    Green claims rules could be good for brands

    Green claims rules could be good for brands

    Not every piece of regulation is bad news for brands. WFA Policy Manager Fraser Bridges explains why the EU’s latest green…

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  2.    Webinar: IFBA’s Enhanced Responsible Marketing Policy
    Food marketingSelf-regulationMarketing to children

    Webinar: IFBA’s Enhanced Responsible Marketing Policy

    In August 2021, eleven of the largest global food and drinks brands agreed to further restrict advertising to children…

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  3.    Major food companies agree new self-regulatory controls on food marketing globally
    Food marketingSelf-regulationMarketing to children

    Major food companies agree new self-regulatory controls on food marketing globally

    Chocolates, candies/confectionery, potato crisps, soft drinks and ice creams will no longer be advertised to children under the age…

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  4.    WFA Whitepaper on marketing and sustainability

    WFA Whitepaper on marketing and sustainability

    How marketers can reconcile the consumption conundrum

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  5.    Webinar: The EU Pledge - a practical guide for marketers
    Digital policyFood marketingSelf-regulationMarketing to children

    Webinar: The EU Pledge - a practical guide for marketers

    The EU Pledge is a voluntary initiative by leading food and beverage companies to change the way they advertise to children.

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  6.    WFA position on data and privacy
    Digital policySelf-regulation

    WFA position on data and privacy

    This position paper outlines WFA's vision regarding data and privacy.

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  7.    Alcohol Marketing: literature review
    Alcohol marketingSelf-regulationMarketing law

    Alcohol Marketing: literature review

    A review of academic evidence on the effect of alcohol marketing on youth choices, preferences, and behaviours

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  8.    WFA Priorities for the AVMSD Transposition
    Digital policyAlcohol marketingFood marketingMarketing to childrenMarketing law

    WFA Priorities for the AVMSD Transposition

    This document lays out key WFA priorities for the AVMSD Transposition.

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  9.    Webinar: ePrivacy: what is it and what does it mean for advertisers?
    Digital policyData collection & privacy

    Webinar: ePrivacy: what is it and what does it mean for advertisers?

    In this webinar Catherine Armitage, Director of Digital Policy, WFA, and Pierre Bouygues, EU Public Affairs Manager,…

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  10.    DGX Benchmark: Standard Contractual Clauses
    Digital policyData collection & privacy

    DGX Benchmark: Standard Contractual Clauses

    This WFA member benchmark covers member usage of Standard Contractual Clauses.

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  11.    DGX Benchmark: Increasing data privacy awareness for Marketers
    Digital policyOrganisation & structureData collection & privacy

    DGX Benchmark: Increasing data privacy awareness for Marketers

    This WFA member benchmark covers strategies used by members on increasing data privacy-related awareness of their marketing…

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  12.    Webinar: California Consumer Privacy Act - insights for advertisers
    Digital policyData collection & privacy

    Webinar: California Consumer Privacy Act - insights for advertisers

    Hear from Dan Jaffe, Group EVP Government Relations, ANA (US advertiser association) on key elements of the California Consumer…

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