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Marketing procurementLearning from the Sourcing Board
Read more about "Learning from the Sourcing Board"Three WFA Sourcing Board members share on how they are going about positioning marketing procurement as a vector of growth and a…
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Read more about "New metrics for a growth agenda"Moving from a savings outlook to a value-creation approach requires new methods of measuring progress. Building on discussions…
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Marketing procurementOrganisation & structureSpotlight: Growth Metrics – shift from a savings outlook to a value creation approach
Read more about "Spotlight: Growth Metrics – shift from a savings outlook to a value creation approach"Shifting from a savings outlook to a value creation approach.
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Marketing procurementDefining world-class standards for marketing procurement
Read more about "Defining world-class standards for marketing procurement"To drive improvement, marketing procurement needs to ensure that everyone is talking the same language. WFA’s Global…
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WFA Forum Chairs look back on 2020
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Agency managementSourcing’s diversity power
Read more about "Sourcing’s diversity power"Marketing procurement can play a huge part in delivering a more diverse range of suppliers for brands and driving meaningful change.…
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Marketing procurementSustainability and procurement
Read more about "Sustainability and procurement"Marketing procurement leaders can help their colleagues deliver on sustainability goals and boost their standing as strategic…
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Marketing procurementProject Spring
Read more about "Project Spring"A first of its kind guide by WFA on transforming the actions and perception of marketing procurement.
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Marketing procurementWFA launches ultimate guide to value-based Marketing Procurement
Read more about "WFA launches ultimate guide to value-based Marketing Procurement"Global Sourcing Board identifies real-world strategies that drive shift from savings to value
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Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingValue at the time of the virus
Read more about "Value at the time of the virus"Marketing procurement can help brands and their agencies in this rapidly-changing environment. Laura Forcetti, WFA’s Global…