Posts about Project Spring

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  1.    The WFA Global Sourcing Board, 6 months on
    Marketing procurement

    The WFA Global Sourcing Board, 6 months on

    It's been six months since the WFA launched the board whose goal is to revolutionalise the practice and perception of marketing…

    Read more about "The WFA Global Sourcing Board, 6 months on"
  2.    Redefining the marketing procurement value proposition
    Marketing procurement

    Redefining the marketing procurement value proposition

    ProcureCon Marketing London was another great opportunity to gather industry feedback on WFA’s goal of redesigning marketing…

    Read more about "Redefining the marketing procurement value proposition"
  3.    WFA launches Global Sourcing Board
    Marketing procurement

    WFA launches Global Sourcing Board

    Goal is to revolutionalise the practice and perception of marketing procurement

    Read more about "WFA launches Global Sourcing Board"
  4.    Growing pains: Marketing procurement is moving beyond the ‘misunderstood teenager’ years
    Marketing procurement

    Growing pains: Marketing procurement is moving beyond the ‘misunderstood teenager’ years

    It’s clear that there are big opportunities for marketing procurement to fundamentally change the perception of the…

    Read more about "Growing pains: Marketing procurement is moving beyond the ‘misunderstood teenager’ years"