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Marketing procurement
Why I love marketing procurement
It may not be the most well-known route into a C-suite role but Alice Tomlinson, who started working for the WFA last year, outlines…
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Marketing procurement
WFA names Kredo and McLachlan as new co-chairs of Sourcing Forum
Mars and P&G execs to take on the task of pushing further improvements in marketing procurement practices across the…
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Marketing procurement
Learning from the Sourcing Board
Three WFA Sourcing Board members share on how they are going about positioning marketing procurement as a vector of growth and a…
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Marketing procurement
New metrics for a growth agenda
Moving from a savings outlook to a value-creation approach requires new methods of measuring progress. Building on discussions…
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Marketing procurementOrganisation & structure
Spotlight: Growth Metrics – shift from a savings outlook to a value creation approach
Shifting from a savings outlook to a value creation approach.
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Marketing procurement
Defining world-class standards for marketing procurement
To drive improvement, marketing procurement needs to ensure that everyone is talking the same language. WFA’s Global…
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WFA Forum Chairs look back on 2020
We asked the chairs of our WFA working groups to reflect on what 2020 meant for the global media, marketing and digital policy…
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Agency management
Sourcing’s diversity power
Marketing procurement can play a huge part in delivering a more diverse range of suppliers for brands and driving meaningful change.…
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Marketing procurement
Sustainability and procurement
Marketing procurement leaders can help their colleagues deliver on sustainability goals and boost their standing as strategic…
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Marketing procurement
Project Spring
A first of its kind guide by WFA on transforming the actions and perception of marketing procurement.
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Marketing procurement
WFA launches ultimate guide to value-based Marketing Procurement
Global Sourcing Board identifies real-world strategies that drive shift from savings to value
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Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitching
Value at the time of the virus
Marketing procurement can help brands and their agencies in this rapidly-changing environment. Laura Forcetti, WFA’s Global…