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Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitching
Value at the time of the virus
Marketing procurement can help brands and their agencies in this rapidly-changing environment. Laura Forcetti, WFA’s Global…
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Marketing procurement
Redefining the marketing procurement value proposition
ProcureCon Marketing London was another great opportunity to gather industry feedback on WFA’s goal of redesigning marketing…
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Marketing procurement
WFA launches Global Sourcing Board
Goal is to revolutionalise the practice and perception of marketing procurement
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Marketing procurement
Growing pains: Marketing procurement is moving beyond the ‘misunderstood teenager’ years
It’s clear that there are big opportunities for marketing procurement to fundamentally change the perception of the…
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