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Download the Marketer of the Future research
In partnership with Oxford, we conducted The Marketer of the Future initiative, which explores the evolving capabilities required for marketing teams to remain future-fit. The research, combining qualitative insight from senior marketing leaders with quantitative data from almost 600 marketing executives, identifies clear priorities for CMOs seeking to enhance their function’s capabilities and strategic impact.
What's in this report?
- Views on the challenges CMOs face
- CMO perspectives
- The skills required of the future marketer
- Insights on having a longer term, sustainable impact
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For more information or questions, please contact Robert Dreblow at r.dreblow@wfanet.org