The CMO conundrum and the search for the unicorn marketer
In partnership with national organisation members and independent, global market research agency 2CV, WFA surveyed 700 leading marketers from over 30 countries to understand the current and future challenges today’s marketers face, what can be done to bridge any skill gaps that exist, and what else CMOs need to be conscious of to succeed into the 2020s. The learnings have been compiled in this report 'The CMO conundrum and the search for the unicorn marketer'.
What's in this report?
- Views on the challenges CMOs face
- CMO perspectives
- The skills required of the future marketer
- Expectations of the 'unicorn marketer'
- Insights on having a longer term, sustainable impact