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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    The elements of digital transformation
    Ad techMarketing strategyCMO ForumDigital media transformationMarketing organisationMarketing strategy

    The elements of digital transformation

    Presentation identifying the core elements of digital transformation and then focusing on how to conduct a digital consumer experience map plus how to utilise partners in your transformation

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