Knowledge

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Data Processing Agreement for Advertisers (2018)
    Guides & templates
    Advertising & policyDigital policyData governancePrivacy & techGDPR

    Data Processing Agreement for Advertisers (2018)

    WFA, DigitalDecisions, bvA Netherlands

    This Data Protection Agreement (DPA) template for Advertisers has been drafted by Digital Decisions in collaboration with the World Federation of Advertisers (WFA) and Bond van Adverteerders (BVA | Association of Dutch Advertisers). This document can be used as an example Data Processing Agreement by Advertisers looking to update their contractual framework under the recently enforced and upcoming Data Protection and Privacy Regulations.

    Read more about "Data Processing Agreement for Advertisers (2018)"
  2. Life after GDPR: what next for the advertising industry?
    Expert opinion
    Privacy & tech

    Life after GDPR: what next for the advertising industry?

    Catherine Armitage

    Two months have passed since GDPR came into effect and brands are facing up to the consequences it brings for digital marketing.

    Read more about "Life after GDPR: what next for the advertising industry?"
  3. Data Processing Agreement template for advertisers launched
    Press releases

    Data Processing Agreement template for advertisers launched

    WFA

    The WFA and the Dutch Advertisers Association (BVA) have partnered with Digital Decisions to create a Data Processing Agreement (DPA) template for advertisers.

    Read more about "Data Processing Agreement template for advertisers launched"
  4. Código de buenas prácticas en licitaciones de agencias de publicidad (PERU)
    Guides & templates
    Agency management

    Código de buenas prácticas en licitaciones de agencias de publicidad (PERU)

    ANDA Peru, APAP

    El presente Código tiene como objetivo facilitar los procesos comerciales de Licitaciones entre Anunciantes y Agencias de Publicidad promoviendo las mejores prácticas dentro de un clima de confianza, respeto mutuo y libre competencia.

    Read more about "Código de buenas prácticas en licitaciones de agencias de publicidad (PERU)"
  5. Benchmark on corporate social media pages, cookies and data usage post - GDPR
    Benchmark
    Advertising & policyDigital policyData governancePrivacy & techGDPR

    Benchmark on corporate social media pages, cookies and data usage post - GDPR

    WFA

    WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on corporate social media pages, cookies and data usage post - GDPR"
  6. Survey on Influencer Marketing
    Benchmark
    Agency managementMarketing strategyCMO ForumMarketing capabilitiesMarketing operationsMarketing organisationMarketing strategy

    Survey on Influencer Marketing

    WFA

    WFA member survey. For additional details, please log in.

    Read more about "Survey on Influencer Marketing"
  7. DGX meeting overview (June 2018)
    Event reports
    Advertising & policyDigital policyPrivacy & techGDPR

    DGX meeting overview (June 2018)

    WFA

    Overview of the Digital Governance Exchange (DGX) meeting held on June 28 2018 in New York.

    Read more about "DGX meeting overview (June 2018)"
  8. Notes from the beach: the evolution of partnerships
    Expert opinion
    Agency managementCMO Forum

    Notes from the beach: the evolution of partnerships

    Rob Dreblow

    No matter how much rosé-fuelled backslapping, any event which brings partners together to champion and elevate creativity and innovation in our industry must be a force for good.

    Read more about "Notes from the beach: the evolution of partnerships"
  9. Global Access to Nutrition Index 2018
    Briefings & position papers

    Global Access to Nutrition Index 2018

    WFA

     

    Read more about "Global Access to Nutrition Index 2018"
  10. Taking the brand safety agenda forward
    Expert opinion
    Advertising & policy

    Taking the brand safety agenda forward

    WFA

    WFA signs MoU on Online Advertising and Intellectual Property Rights

    Read more about "Taking the brand safety agenda forward"
  11. Growing pains: Marketing procurement is moving beyond the ‘misunderstood teenager’ years
    Expert opinion
    Marketing procurementMarketing procurement

    Growing pains: Marketing procurement is moving beyond the ‘misunderstood teenager’ years

    Laura Forcetti

    It’s clear that there are big opportunities for marketing procurement to fundamentally change the perception of the discipline, writes Laura Forcetti, WFA Global Marketing Sourcing Manager

    Read more about "Growing pains: Marketing procurement is moving beyond the ‘misunderstood teenager’ years"
  12. Sourcing Forum Meeting Overview Malmo June 2018
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum Meeting Overview Malmo June 2018

    WFA

     Meeting headlines: 1. Marketing sourcing as change agents 2. Cross functional collaboration enables innovation 3. Evolving your agency roster model to get more control 4. Flexibility is the key to finding a balance between in-house – external resource 5. The increasing need to effectively collaborate with IT procurement

    Read more about "Sourcing Forum Meeting Overview Malmo June 2018"
  13. A Workplace Divided: Understanding the Climate for LGBTQ Workers Nationwide

    A Workplace Divided: Understanding the Climate for LGBTQ Workers Nationwide

    Human Rights Campaign

    In A Workplace Divided: Understanding the Climate for LGBTQ Workers Nationwide, HRC Foundation seeks to uncover the prevalence of LGBTQ workers feeling pressure to hide their sexual orientation and/or gender identity on the job and the cost of that hiding both to individuals and employers writ large. We also research the benefits to employers and workers when workplace climates are more welcoming of LGBTQ people.

    Read more about "A Workplace Divided: Understanding the Climate for LGBTQ Workers Nationwide"
  14. WFA releases full version of Global Media Charter to reform digital ad ecosystem
    Press releases

    WFA releases full version of Global Media Charter to reform digital ad ecosystem

    WFA

    WFA Global Media Charter calls for agencies, ad-tech companies, media owners and platforms to work alongside advertisers to create a safer, more transparent, more consumer-friendly environment

    Read more about "WFA releases full version of Global Media Charter to reform digital ad ecosystem"
  15. Webinar: A strategic global sourcing approach to influencer content production
    Video
    Influencer marketingMarketing procurementMarketing procurement

    Webinar: A strategic global sourcing approach to influencer content production

    WFA, APR

    As influencer marketing production options increase, available tools multiply, and the competitive marketplace becomes more saturated, brands are looking for strategic solutions to manage their efforts. 

    Read more about "Webinar: A strategic global sourcing approach to influencer content production"
  16. Global Media Charter
    Guides & templates
    Advertising & policyBrand purposeDigital policyAd techAgency managementBrand reputationGDPRValue of advertising

    Global Media Charter

    WFA

    The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing ecosystem that works better for brands and consumers.

    Read more about "Global Media Charter"
  17. French industry addresses concerns in open letter to Google
    News

    French industry addresses concerns in open letter to Google

    WFA

    Industry stakeholders share concerns regarding Google's implementation of the EU's new data protection regulation

    Read more about "French industry addresses concerns in open letter to Google"
  18. In the spotlight: APAN Portugal’s Manuela Botelho
    Expert opinion
    Global Marketer WeekMarketing strategyMarketing strategy

    In the spotlight: APAN Portugal’s Manuela Botelho

    WFA

    Meet Manuela Botelho, Secretary General of APAN

    Read more about "In the spotlight: APAN Portugal’s Manuela Botelho"
  19. Zimbabwe unveils the country’s ‘superbrands’
    News

    Zimbabwe unveils the country’s ‘superbrands’

    WFA

    MAZ recognises the country’s top 200 brands

    Read more about "Zimbabwe unveils the country’s ‘superbrands’"
  20. Turkish association re-elects Ahmet Pura as chairman
    News

    Turkish association re-elects Ahmet Pura as chairman

    WFA

    RVD appoints new board

    Read more about "Turkish association re-elects Ahmet Pura as chairman"
  21. Argentina welcomes new board
    News

    Argentina welcomes new board

    WFA

    CAA re-elects Philip Pérez as President

    Read more about "Argentina welcomes new board"