Knowledge

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Benchmark on health and safety compliance and media agency contracts
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Benchmark on health and safety compliance and media agency contracts

    WFA

    Benchmark on whether clients have sight of the impact of health and safety compliance on media agency contracts.

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  2. Survey on media management in the US
    Benchmark
    Marketing structureMarketing organisation

    Survey on media management in the US

    WFA

    Survey on client-side media management in the US, including the level of optimisation the market allows, the prevalence of media auditing and typical client-side resource levels.

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  3. SOURCING FORUM Meeting Overview Paris February 2015
    Event reports
    Marketing procurementMarketing procurement

    SOURCING FORUM Meeting Overview Paris February 2015

    WFA

     Meeting headlines: 1. Digital is a transversal (not traditional) category 2. But PR is a “catch-all” category. 3. How to get your agency financial audits right. 4. Examine your 3rd party supplier costs in events.

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  4. Expert opinion
    Marketing strategyMarketing strategy

    Five priorities for media directors in 2015

    WFA

    Jigsaw puzzleJigsaw puzzle

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  5. Expert opinion

    Outlook for 2015

    WFA
    Distant signpost
    Read more about "Outlook for 2015"
  6. Benchmark on working with digital asset management suppliers
    Benchmark
    Agency managementMarketing procurementMarketing technologyMarketing organisationMarketing procurementMarketing technology

    Benchmark on working with digital asset management suppliers

    WFA

    Benchmark on working with digital asset management suppliers and software providers who implement workflow management.

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  7. Survey on brand tracking
    Benchmark
    Media & analytics

    Survey on brand tracking

    WFA

    Survey looking at market research investment in brand tracking and consumer intelligence, survey sample size and methodology, pre-testing and planning.

    Read more about "Survey on brand tracking"
  8. Benchmark on creative and digital agency rates 2015
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark on creative and digital agency rates 2015

    WFA

    Benchmark on average creative and digital agency rates across primary agency roles, covering major markets w/w.

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  9. Most Responsive Companies 2014
    Case studies

    Most Responsive Companies 2014

    Undercurrent

     

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  10. Guide on Global Agency Remuneration Trends and the use of performance metrics (2014)
    Guides & templates

    Guide on Global Agency Remuneration Trends and the use of performance metrics (2014)

    WFA

    A WFA report on how global trends in performance based remuneration are evolving, and how metrics are weighted by agency type.

    Read more about "Guide on Global Agency Remuneration Trends and the use of performance metrics (2014)"
  11. Benchmark on recommended experiential and event agencies
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Benchmark on recommended experiential and event agencies

    WFA

    Benchmark on recommended experiential and event agencies with capabilities around mass sampling and total event management.

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  12. Benchmark on recommended ad production suppliers
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark on recommended ad production suppliers

    WFA

    Benchmark on recommended ad production networks and production adaptation companies.

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  13. Guide to Programmatic Media (2014)
    Guides & templates
    Trends & forecastsAd techAgency managementMedia & analyticsPrivacy & tech

    Guide to Programmatic Media (2014)

    WFA

    An introduction and guide to the programmatic media landscape, with focus on the suppliers and the different models of trading desks available to advertisers.

    Read more about "Guide to Programmatic Media (2014)"
  14. Survey on sourcing events
    Benchmark
    Marketing procurementMarketing procurement

    Survey on sourcing events

    WFA

    Survey on how members source Events marketing suppliers, looking at procurement category coverage, average spend by supplier type and remuneration.

    Read more about "Survey on sourcing events"
  15. Guidelines on client-agency relations and best practice in the pitch process (2013)
    Guides & templates

    Guidelines on client-agency relations and best practice in the pitch process (2013)

    WFA, EACA

    This document provides recommendations for both parties, the agency and the client, on how organize, conduct and conclude a pitch process leading to a new client-agency relationship. 

    Member-only content. Please log in to access this guide.

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  16. Survey on evolution of payment terms
    Benchmark
    Marketing procurementMarketing procurement

    Survey on evolution of payment terms

    WFA

    Survey on how payment terms, supplier financing and pre-payments vary by supplier type.

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  17. Survey on sourcing PR
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Survey on sourcing PR

    WFA

    Survey on how members source Public Relations suppliers and agencies, the trends within the category and how investment is evolving.

    Read more about "Survey on sourcing PR"
  18. Survey on sourcing print suppliers
    Benchmark
    Marketing procurementMarketing procurement

    Survey on sourcing print suppliers

    WFA

    Survey on category management of Print - working with suppliers, regional print hub models, remunerations and use of print management companies.

    Read more about "Survey on sourcing print suppliers"