Knowledge

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Guide to Programmatic Media (2014)
    Guides & templates
    Trends & forecastsAd techAgency managementMedia & analyticsPrivacy & tech

    Guide to Programmatic Media (2014)

    WFA

    An introduction and guide to the programmatic media landscape, with focus on the suppliers and the different models of trading desks available to advertisers.

    Read more about "Guide to Programmatic Media (2014)"
  2. Survey on sourcing events
    Benchmark
    Marketing procurementMarketing procurement

    Survey on sourcing events

    WFA

    Survey on how members source Events marketing suppliers, looking at procurement category coverage, average spend by supplier type and remuneration.

    Read more about "Survey on sourcing events"
  3. Guidelines on client-agency relations and best practice in the pitch process (2013)
    Guides & templates

    Guidelines on client-agency relations and best practice in the pitch process (2013)

    WFA, EACA

    This document provides recommendations for both parties, the agency and the client, on how organize, conduct and conclude a pitch process leading to a new client-agency relationship. 

    Member-only content. Please log in to access this guide.

    Read more about "Guidelines on client-agency relations and best practice in the pitch process (2013)"
  4. Survey on evolution of payment terms
    Benchmark
    Marketing procurementMarketing procurement

    Survey on evolution of payment terms

    WFA

    Survey on how payment terms, supplier financing and pre-payments vary by supplier type.

    Read more about "Survey on evolution of payment terms"
  5. Survey on sourcing PR
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Survey on sourcing PR

    WFA

    Survey on how members source Public Relations suppliers and agencies, the trends within the category and how investment is evolving.

    Read more about "Survey on sourcing PR"
  6. Survey on sourcing print suppliers
    Benchmark
    Marketing procurementMarketing procurement

    Survey on sourcing print suppliers

    WFA

    Survey on category management of Print - working with suppliers, regional print hub models, remunerations and use of print management companies.

    Read more about "Survey on sourcing print suppliers"