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Data Management Platforms (DMP) - the basics
Read more about "Data Management Platforms (DMP) - the basics" -
EU kids see fewer and fewer food ads on TV
Read more about "EU kids see fewer and fewer food ads on TV"European children are exposed to significantly fewer food ads on TV, according to recent research conducted by Accenture Media Management. The changes have come about as a result of the EU Pledge, a commitment by 21 leading food and beverage brand owners to change the way they market their products to children across a variety of media. These companies represent well over 80% of food marketing spend in the EU.
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Marketing strategyCMO ForumMarketing strategyBenchmark on sensory and behavioural marketing
Read more about "Benchmark on sensory and behavioural marketing"Member benchmark on how research is conducted within sensory and behavioural marketing, exploring % of research budget allocation, recommended suppliers and major opportunities in this space.
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DIGITAL FORUM Meeting Overview Paris February 2015
Read more about "DIGITAL FORUM Meeting Overview Paris February 2015" -
Ad techMarketing strategyCMO ForumDigital media transformationMarketing organisationMarketing strategyThe elements of digital transformation
Read more about "The elements of digital transformation"Presentation identifying the core elements of digital transformation and then focusing on how to conduct a digital consumer experience map plus how to utilise partners in your transformation
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Accelerating Digital Transformation
Read more about "Accelerating Digital Transformation" -
Agency managementMarketing procurementMarketing structureMarketing organisationMarketing procurementBenchmark on splitting strategic media planning from buying
Read more about "Benchmark on splitting strategic media planning from buying"Benchmark survey on whether clients have currently or previously aligned strategic media planning with a full service/creative agency and buying with a separate (media) agency.
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Consumer video consumption is changing
Read more about "Consumer video consumption is changing" -
Marketing procurementMarketing procurementWebinar: Managing music rights more effectively
Read more about "Webinar: Managing music rights more effectively"Webinar featuring Richard Kirstein, founding partner at Resilient Music LLP, sharing his experience on the evolution of the music rights landscape, and what global marketers need to know to stay ahead of the curve
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Agency managementMarketing procurementMarketing procurementBenchmark on health and safety compliance and media agency contracts
Read more about "Benchmark on health and safety compliance and media agency contracts"Benchmark on whether clients have sight of the impact of health and safety compliance on media agency contracts.
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Marketing structureMarketing organisationSurvey on media management in the US
Read more about "Survey on media management in the US"Survey on client-side media management in the US, including the level of optimisation the market allows, the prevalence of media auditing and typical client-side resource levels.
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Marketing procurementMarketing procurementSOURCING FORUM Meeting Overview Paris February 2015
Read more about "SOURCING FORUM Meeting Overview Paris February 2015" -
Marketing strategyMarketing strategy
Five priorities for media directors in 2015
Read more about "Five priorities for media directors in 2015"
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Outlook for 2015
Read more about "Outlook for 2015"
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Agency managementMarketing procurementMarketing technologyMarketing organisationMarketing procurementMarketing technologyBenchmark on working with digital asset management suppliers
Read more about "Benchmark on working with digital asset management suppliers"Benchmark on working with digital asset management suppliers and software providers who implement workflow management.
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Media & analyticsSurvey on brand tracking
Read more about "Survey on brand tracking"Survey looking at market research investment in brand tracking and consumer intelligence, survey sample size and methodology, pre-testing and planning.
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Marketing procurementMarketing procurementBenchmark on creative and digital agency rates 2015
Read more about "Benchmark on creative and digital agency rates 2015"Benchmark on average creative and digital agency rates across primary agency roles, covering major markets w/w.
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Most Responsive Companies 2014
Read more about "Most Responsive Companies 2014" -
Guide on Global Agency Remuneration Trends and the use of performance metrics (2014)
Read more about "Guide on Global Agency Remuneration Trends and the use of performance metrics (2014)"A WFA report on how global trends in performance based remuneration are evolving, and how metrics are weighted by agency type.
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Agency managementMarketing procurementMarketing procurementBenchmark on recommended experiential and event agencies
Read more about "Benchmark on recommended experiential and event agencies"Benchmark on recommended experiential and event agencies with capabilities around mass sampling and total event management.
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Marketing procurementMarketing procurementBenchmark on recommended ad production suppliers
Read more about "Benchmark on recommended ad production suppliers"Benchmark on recommended ad production networks and production adaptation companies.
