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Trends & forecastsMarketing procurementMarketing procurementThe future of category management
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Marketing procurementMarketing structureMarketing organisationMarketing procurementSurvey on Global Marketing Category Management
Read more about "Survey on Global Marketing Category Management"Research on the management, supply base and sourcing resources against over 15 marketing categories.
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Marketing strategyMarketing strategySustainable development is not just about saving the planet
WFA Contribution to ICC-UN Global Compact Good Practice Note on Sustainable DevelopmentRead more about "Sustainable development is not just about saving the planet " -
Andrew Knott of McDonald's to lead APAC WFA network
Read more about "Andrew Knott of McDonald's to lead APAC WFA network"WFA Press Release
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Marketing procurementMarketing procurementSOURCING FORUM Meeting Overview London May 2015
Read more about "SOURCING FORUM Meeting Overview London May 2015"Meeting headlines: 1. Soft vs hard procurement KPIs 2. Delivering value beyond savings 3. Underpinning decision making with data 4. BTL category renamed “customer marketing”
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MEDIA FORUM Meeting Overview Rome May 2015
Read more about "MEDIA FORUM Meeting Overview Rome May 2015"Meeting headlines: 1. “If you're too complicated you can't come to the party” - simplifying programmatic for in-house 2. “The non-pitch pitch” - a new approach to engineering greater media value 3. Global media deals - “knowing when to sign and when not to sign”
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Marketing structureCMO ForumMarketing organisationSurvey on digital resource engagement with brand marketing
Read more about "Survey on digital resource engagement with brand marketing"Survey to determine how digital teams and brand marketing teams typically engage with one another in global organisations.
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CMO ForumIMC FORUM Meeting Overview Singapore May 2015
Read more about "IMC FORUM Meeting Overview Singapore May 2015"Meeting headlines: 1. Marketing structures: the only constant is change 2. Customer-centricity in APAC - don’t believe the hype? 3. Customer journeys are more complex than ever: demonstrating yours shouldn’t be
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Ad techMarketing procurementMarketing procurementBenchmark on retargeting investment & approach
Read more about "Benchmark on retargeting investment & approach"Benchmark to determine the level of investment typically committed to retargeting / remarketing by global brands.
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Building a transparent digital single market infographic
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CMO ForumIntegrated Agency Management
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Media & analyticsReturn On Media Investments
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MEDIA FORUM Meeting Overview Mumbai April 2015
Read more about "MEDIA FORUM Meeting Overview Mumbai April 2015"Meeting headlines: 1. “Find the metrics that really matter” - likes ≠engagement 2. “Joining the dots” - integrated agency management 3. “The two people interested in integration: client & customer” - developing stronger partnerships with agencies
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Agency managementMarketing procurementCMO ForumMarketing procurementBenchmark on Recommended Experiential Agencies in Mexico
Read more about "Benchmark on Recommended Experiential Agencies in Mexico"Benchmark on Recommended Experiential Agencies in Mexico.
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CMO ForumIMC FORUM Meeting Overview London April 2015
Read more about "IMC FORUM Meeting Overview London April 2015"Meeting headlines: 1. Paid, owned and earned is myth (discuss) 2. Four requirements for being a (content) marketer 3. Too often “resourcing for content means setting up one skilled person to fail” 4. Other meeting items and actions
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Webinar: Global Agency Remuneration & Performance Incentives in 2015
Read more about "Webinar: Global Agency Remuneration & Performance Incentives in 2015"Much has changed in recent years with the growth in agency proliferation, improved analytics and the growth in social. This in-depth webinar with R3 will cover agency remuneration and the use of performance incentives in 2015.
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Marketing procurementMarketing strategyMarketing procurementMarketing strategyBenchmark on media budget setting
Read more about "Benchmark on media budget setting"Benchmark to identify the most common processes for setting the optimal media spend/budget level, across markets and brands.
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Marketing strategyMarketing technologyCMO ForumDigital media transformationMarketing strategyMarketing technologySurvey on Digital Transformation
Read more about "Survey on Digital Transformation"The aim of this study is to provide insight into the changes businesses are undertaking due to the impact of digital on customer behaviour and the competitive advantage being sought by managing these changes, both internally and externally, increasingly known as ‘digital transformation’.
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Media & analyticsMarketing structureMarketing in Africa Interim regional survey results
Read more about "Marketing in Africa Interim regional survey results"This document was designed as a means to benchmark thoughts and actions in relation to marketing in Africa. It contains interim consolidated, anonymous, responses from 82 client-side marketers in Africa.
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Media & analyticsSurvey on ROMI - Your approach & measurement
Read more about "Survey on ROMI - Your approach & measurement"Survey to determine the reasons for tracking Return On Marketing Investment, how this is approached globally, the metrics used and individuals involved.
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Marketing technologyMarketing technologyMedia transformationBenchmark on supporting ecommerce with digital marketing
Read more about "Benchmark on supporting ecommerce with digital marketing"Short benchmark to determine how advertisers are using digital marketing to support their ecommerce efforts.
