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Intel's Jamshed Wadia made chair of WFA APAC DIGITALFORUM
Read more about "Intel's Jamshed Wadia made chair of WFA APAC DIGITALFORUM"WFA Press Release
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CMO FORUM Meeting Overview Cannes June 2015
Read more about "CMO FORUM Meeting Overview Cannes June 2015"More than 20 Global CMOs/ VPs of marketing came together on 24th June during Cannes Lions to share on two topics: building brands in a connected age and digital transformation.
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Webinar on Programmatic Media: Seeing Through the Financial Fog
Read more about "Webinar on Programmatic Media: Seeing Through the Financial Fog"Webinar featuring Andrew Altersohn, CEO of AD/FIN
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DIGITAL FORUM Meeting Overview Paris June 2015
Read more about "DIGITAL FORUM Meeting Overview Paris June 2015"Meeting headlines: 1. “Make a deposit NOT a withdrawal” - finding an authentic voice in real-time marketing 2. “Half of social is noise” - finding the tools that deliver business critical insights 3. “Art+science (hand-in-hand)” - key steps to becoming a data driven business
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Marketing procurementMarketing procurementSOURCING FORUM Meeting Overview Shanghai June 2015
Read more about "SOURCING FORUM Meeting Overview Shanghai June 2015"Meeting headlines: 1. Global vs. local sourcing in Asia 2. Remuneration: paying for performance 3. How procurement can build ad production efficiencies
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MEDIA FORUM Meeting Overview Shanghai June 2015
Read more about "MEDIA FORUM Meeting Overview Shanghai June 2015"Meeting headlines: 1. “Over-estimate the pace of change” - digital media management in China 2. The world's leading online video market - opportunities & challenges in a 'video-first' landscape 3. Building the right agency ecosystem & connections planning framework in China
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CMO ForumBenchmark on recommended global content agencies
Read more about "Benchmark on recommended global content agencies"WFA Benchmark on global content agencies, conducted for a member looking for recommended agencies with global capabilities and footprint.
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Global Marketer WeekChina encourages more responsible advertising
[caption id="attachment_596" align="alignright" width="200"]Read more about "China encourages more responsible advertising "
Li Xiao, Director Training & International Affairs at CANA[/caption]
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Marketing procurementMarketing strategyMarketing structureCMO ForumMarketing organisationMarketing procurementMarketing strategyBenchmark on franchising models
Read more about "Benchmark on franchising models"WFA member benchmark on franchising models.
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Marketing procurementMarketing procurementMarketing Sourcing KPIs
Read more about "Marketing Sourcing KPIs"The most common financial, sourcing and agency performance metrics and KPIs used by members (also covering procurement value beyond savings).
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Marketing procurementMarketing procurementBenchmark on media agency rate
Read more about "Benchmark on media agency rate"Benchmarked media agency rates by role for Germany, UK and US.
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Agency managementInfluencer marketingMarketing procurementMarketing structureMarketing capabilitiesMarketing organisationMarketing procurementBenchmark on managing usage rights
Read more about "Benchmark on managing usage rights"Research looking at how specialist agencies are used to manage the negotiation of talent rights for celebrities, actors and music.
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Trends & forecastsMarketing procurementMarketing procurementThe future of category management
Read more about "The future of category management" -
Marketing procurementMarketing structureMarketing organisationMarketing procurementSurvey on Global Marketing Category Management
Read more about "Survey on Global Marketing Category Management"Research on the management, supply base and sourcing resources against over 15 marketing categories.
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Marketing strategyMarketing strategySustainable development is not just about saving the planet
WFA Contribution to ICC-UN Global Compact Good Practice Note on Sustainable DevelopmentRead more about "Sustainable development is not just about saving the planet " -
Andrew Knott of McDonald's to lead APAC WFA network
Read more about "Andrew Knott of McDonald's to lead APAC WFA network"WFA Press Release
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Marketing procurementMarketing procurementSOURCING FORUM Meeting Overview London May 2015
Read more about "SOURCING FORUM Meeting Overview London May 2015"Meeting headlines: 1. Soft vs hard procurement KPIs 2. Delivering value beyond savings 3. Underpinning decision making with data 4. BTL category renamed “customer marketing”
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MEDIA FORUM Meeting Overview Rome May 2015
Read more about "MEDIA FORUM Meeting Overview Rome May 2015"Meeting headlines: 1. “If you're too complicated you can't come to the party” - simplifying programmatic for in-house 2. “The non-pitch pitch” - a new approach to engineering greater media value 3. Global media deals - “knowing when to sign and when not to sign”
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Marketing structureCMO ForumMarketing organisationSurvey on digital resource engagement with brand marketing
Read more about "Survey on digital resource engagement with brand marketing"Survey to determine how digital teams and brand marketing teams typically engage with one another in global organisations.
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CMO ForumIMC FORUM Meeting Overview Singapore May 2015
Read more about "IMC FORUM Meeting Overview Singapore May 2015"Meeting headlines: 1. Marketing structures: the only constant is change 2. Customer-centricity in APAC - don’t believe the hype? 3. Customer journeys are more complex than ever: demonstrating yours shouldn’t be
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Ad techMarketing procurementMarketing procurementBenchmark on retargeting investment & approach
Read more about "Benchmark on retargeting investment & approach"Benchmark to determine the level of investment typically committed to retargeting / remarketing by global brands.
