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Advertising & policyDigital policyData governancePrivacy & techDelivering Value to Consumers from data
Read more about "Delivering Value to Consumers from data"Embracing the potential of data whilst securing sustainable flows for the future remains one of the biggest challenges facing the marketing industry, particularly at a time when societal concerns relating to privacy continue to be higher than we would wish. In this document we take a deeper look into a creating a strong value exchange for consumers.
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Benchmark on Competitive Media Spend Monitoring
Read more about "Benchmark on Competitive Media Spend Monitoring" -
CMO ForumIMC FORUM Meeting Overview London October 2015
Read more about "IMC FORUM Meeting Overview London October 2015"Meeting headlines: 1. Brands as publishers? Maybe not, but there’s plenty of room to learn from them 2. Wisdom of the crowd can mean very little without an audience 3. CDJs will fail unless they are consumer-centric and developed holistically
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Marketing procurementMarketing procurementSurvey on digital agency management
Read more about "Survey on digital agency management"Survey results on managing digital agency rosters, supply base by spend, sourcing digital agencies, programmatic and technology partners.
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Chinese marketers expect mobile to become a strong offline business driver in 2015/16
Read more about "Chinese marketers expect mobile to become a strong offline business driver in 2015/16"Mobile messaging app use up 305% year on year
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Marketing procurementMarketing procurementSOURCING FORUM Meeting Overview Zug September 2015
Read more about "SOURCING FORUM Meeting Overview Zug September 2015"Meeting headlines: 1. Sourcing within the digital “tech stack” 2. Best practice in Digital Asset Management 3. What digital marketing trends means for sourcing
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CMO ForumIMC FORUM Meeting Overview Miami September 2015
Read more about "IMC FORUM Meeting Overview Miami September 2015"Meeting headlines: 1. Re-inventing the agency model: change from the outside in 2. Evolving the agency model: a focus on efficiency 3. Lessons from the comms planning frontline
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Agency managementMarketing procurementMarketing procurementBenchmark on brand strategy providers
Read more about "Benchmark on brand strategy providers"WFA benchmark conducted for a member looking for recommendations on brand strategy providers with global capabilities who can offer help on brand positioning, brand purpose and brand focus.
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AirAsia joins World Federation of Advertisers
Read more about "AirAsia joins World Federation of Advertisers"First Malaysian company to join, fifth member from APAC
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Ad techBenchmark on changes to online ad banner format (to HTML5) and the implications for advertisers
Read more about "Benchmark on changes to online ad banner format (to HTML5) and the implications for advertisers"A benchmark reviewing how brands have handled the changes in ad format requirements to HTML5.
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Marketing procurementMarketing organisationMarketing procurementBenchmark on Agency capability mapping
Read more about "Benchmark on Agency capability mapping"WFA benchmark conducted for a member interested in looking at agency competency mapping and the process companies use to understand where true agency capabilities lie.
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CMO ForumWebinar on Reciprocity: The future of comms planning?
Read more about "Webinar on Reciprocity: The future of comms planning?"In this webinar, Naked Communication's Will Collin explains why he believes the future of comms planning - and marketing communications more generally - lies not in engagement but in reciprocity.
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Marketing strategyMarketing strategyCMO FORUM Meeting Overview APAC September 2015
Read more about "CMO FORUM Meeting Overview APAC September 2015"The following is a brief overview of the first CMO FORUM in Asia focused on internal and external capabilities.
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Benchmark on the evolution of magazine readership and media buying
Read more about "Benchmark on the evolution of magazine readership and media buying"A benchmark to establish how clients use magazines in the digital world, whether the role for print in the media plan is changing, whether print is used more as a reach or frequency vehicle following the growth in digital activity, whether perspective on print positioning has changed recently.
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Keeping up in China
Read more about "Keeping up in China"
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Keeping a cool head amidst bulging waistlines
Read more about "Keeping a cool head amidst bulging waistlines"
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Media & analyticsDigital media transformationSurvey on data driven marketing (DDM)
Read more about "Survey on data driven marketing (DDM)"This WFA study aims to provide insight into data being collected and its application by marketers, in pursuit of more effective and efficient marketing.
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Survey on Mobile Marketing China: Online to Offline
Read more about "Survey on Mobile Marketing China: Online to Offline"The aim of this survey is to provide insight into how marketers are conducting mobile marketing (online-to-offline) in China, to identify key learning’s and priorities, and to provide recommendations to accelerate efforts and performance.
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Trends & forecastsAd Blocking - the great disruptor
Read more about "Ad Blocking - the great disruptor" -
Marketing structureMarketing in LATAM survey results
Read more about "Marketing in LATAM survey results"This document was designed as a means to benchmark thoughts and actions in relation to marketing in LATAM.
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Agency managementMarketing procurementMarketing procurementBenchmark on Recommended digital agencies in Philippines
Read more about "Benchmark on Recommended digital agencies in Philippines"WFA benchmark conducted for a member looking for recommended digital agencies in Philippines.
