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Agency managementMarketing procurementMarketing procurementBenchmark on recommended digital agencies in Japan
Read more about "Benchmark on recommended digital agencies in Japan"WFA benchmark conducted for a member looking for recommendations on digital agencies in Japan.
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Agency managementMarketing procurementMarketing procurementBenchmark on App Developers in Asia
Read more about "Benchmark on App Developers in Asia"WFA benchmark on App Developers in Asia, conducted for a member looking for recommendations on best-in-class app developers in Asia.
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Are we witnessing a new dawn for public affairs?
Read more about "Are we witnessing a new dawn for public affairs?"
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Agency managementMarketing procurementMarketing procurementBenchmark on Recommended digital agencies in South Korea
Read more about "Benchmark on Recommended digital agencies in South Korea"WFA benchmark on recommended digital agencies in South Korea.
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Marketing structureCMO ForumMarketing organisationBenchmark on C-suite roles and responsibilities
Read more about "Benchmark on C-suite roles and responsibilities"This benchmark therefore looks at how many WFA members have roles such as CDOs/ CIOs/ CTOs/etc. in their company and what key responsibilities they include.
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Marketing procurementMarketing procurementWebinar: Marketing Procurement Business Intelligence
Read more about "Webinar: Marketing Procurement Business Intelligence"Webinar with Decideware explores how marketing sourcing teams can better leverage data to make smarter, more effective strategic sourcing decisions
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Marketing strategyMarketing strategyThe path to digital transformation
Only brands that understand their consumer and their digital behaviour will be able to reshape their businesses for digital. Matt Green explains how to kick start company-wide change.Read more about "The path to digital transformation" -
Data protection regulation position paper
Read more about "Data protection regulation position paper" -
Agency managementCMO ForumBenchmark on Pitch fees in South Africa
Read more about "Benchmark on Pitch fees in South Africa"Benchmark on Pitch fees in South Africa, conducted for a member that was told by the Association for Communication and Advertising of South Africa (ACA SA) that, when reviewing their agencies, clients must pay pitch fees.
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Intel's Jamshed Wadia made chair of WFA APAC DIGITALFORUM
Read more about "Intel's Jamshed Wadia made chair of WFA APAC DIGITALFORUM"WFA Press Release
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CMO FORUM Meeting Overview Cannes June 2015
Read more about "CMO FORUM Meeting Overview Cannes June 2015"More than 20 Global CMOs/ VPs of marketing came together on 24th June during Cannes Lions to share on two topics: building brands in a connected age and digital transformation.
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Webinar on Programmatic Media: Seeing Through the Financial Fog
Read more about "Webinar on Programmatic Media: Seeing Through the Financial Fog"Webinar featuring Andrew Altersohn, CEO of AD/FIN
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DIGITAL FORUM Meeting Overview Paris June 2015
Read more about "DIGITAL FORUM Meeting Overview Paris June 2015"Meeting headlines: 1. “Make a deposit NOT a withdrawal” - finding an authentic voice in real-time marketing 2. “Half of social is noise” - finding the tools that deliver business critical insights 3. “Art+science (hand-in-hand)” - key steps to becoming a data driven business
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Marketing procurementMarketing procurementSOURCING FORUM Meeting Overview Shanghai June 2015
Read more about "SOURCING FORUM Meeting Overview Shanghai June 2015"Meeting headlines: 1. Global vs. local sourcing in Asia 2. Remuneration: paying for performance 3. How procurement can build ad production efficiencies
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MEDIA FORUM Meeting Overview Shanghai June 2015
Read more about "MEDIA FORUM Meeting Overview Shanghai June 2015"Meeting headlines: 1. “Over-estimate the pace of change” - digital media management in China 2. The world's leading online video market - opportunities & challenges in a 'video-first' landscape 3. Building the right agency ecosystem & connections planning framework in China
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CMO ForumBenchmark on recommended global content agencies
Read more about "Benchmark on recommended global content agencies"WFA Benchmark on global content agencies, conducted for a member looking for recommended agencies with global capabilities and footprint.
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Global Marketer WeekChina encourages more responsible advertising
[caption id="attachment_596" align="alignright" width="200"]Read more about "China encourages more responsible advertising "
Li Xiao, Director Training & International Affairs at CANA[/caption]
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Marketing procurementMarketing strategyMarketing structureCMO ForumMarketing organisationMarketing procurementMarketing strategyBenchmark on franchising models
Read more about "Benchmark on franchising models"WFA member benchmark on franchising models.
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Marketing procurementMarketing procurementMarketing Sourcing KPIs
Read more about "Marketing Sourcing KPIs"The most common financial, sourcing and agency performance metrics and KPIs used by members (also covering procurement value beyond savings).
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Marketing procurementMarketing procurementBenchmark on media agency rate
Read more about "Benchmark on media agency rate"Benchmarked media agency rates by role for Germany, UK and US.
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Agency managementInfluencer marketingMarketing procurementMarketing structureMarketing capabilitiesMarketing organisationMarketing procurementBenchmark on managing usage rights
Read more about "Benchmark on managing usage rights"Research looking at how specialist agencies are used to manage the negotiation of talent rights for celebrities, actors and music.
