WFA benchmark conducted for a member looking for recommendations on brand strategy providers with global capabilities who can offer help on brand positioning, brand purpose and brand focus.

A benchmark reviewing how brands have handled the changes in ad format requirements to HTML5. 

In this webinar, Naked Communication's Will Collin explains why he believes the future of comms planning - and marketing communications more generally - lies not in engagement but in reciprocity.

A benchmark to establish how clients use magazines in the digital world, whether the role for print in the media plan is changing, whether print is used more as a reach or frequency vehicle following the growth in digital activity, whether perspective on print positioning has changed recently.

The aim of this survey is to provide insight into how marketers are conducting mobile marketing (online-to-offline) in China, to identify key learning’s and priorities, and to provide recommendations to accelerate efforts and performance.

This document was designed as a means to benchmark thoughts and actions in relation to marketing in LATAM. 

A benchmark to investigate: how clients mine digital insights from consumers/customers; how client organisations are structured to identify digital insights and ideas; how external sources are used to discover digital innovation, other than the traditional route of agencies.

Benchmark on recommended global PR agencies.