Meeting headlines: 1. ‘Not all partnerships are created equal’ - establishing the building blocks for sound global partnerships 2. ‘Disintermediating the agencies?’ - finding the right support infrastructure for your partnership 3. ‘Striking a balance’ - finding the right mix of central, regional and local involvement in your partnerships 4. ‘Modelling the future’ - the long & short modelling strokes required to succeed in an omnichannel world

Embracing the potential of data whilst securing sustainable flows for the future remains one of the biggest challenges facing the marketing industry, particularly at a time when societal concerns relating to privacy continue to be higher than we would wish. In this document we take a deeper look into a creating a strong value exchange for consumers. 

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 Meeting headlines: 1. Brands as publishers? Maybe not, but there’s plenty of room to learn from them 2. Wisdom of the crowd can mean very little without an audience 3. CDJs will fail unless they are consumer-centric and developed holistically

Mobile messaging app use up 305% year on year

Meeting headlines: 1. Re-inventing the agency model: change from the outside in 2. Evolving the agency model: a focus on efficiency 3. Lessons from the comms planning frontline

First Malaysian company to join, fifth member from APAC

WFA benchmark conducted for a member interested in looking at agency competency mapping and the process companies use to understand where true agency capabilities lie.

 The following is a brief overview of the first CMO FORUM in Asia focused on internal and external capabilities.