Knowledge

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. DIGITAL FORUM Meeting Overview Paris June 2015
    Event reports

    DIGITAL FORUM Meeting Overview Paris June 2015

    WFA

     

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  2. SOURCING FORUM Meeting Overview Shanghai June 2015
    Event reports
    Marketing procurementMarketing procurement

    SOURCING FORUM Meeting Overview Shanghai June 2015

    WFA

     

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  3. MEDIA FORUM Meeting Overview Shanghai June 2015
    Event reports

    MEDIA FORUM Meeting Overview Shanghai June 2015

    WFA

     

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  4. Benchmark on recommended global content agencies
    Benchmark
    CMO Forum

    Benchmark on recommended global content agencies

    WFA

    WFA Benchmark on global content agencies, conducted for a member looking for recommended agencies with global capabilities and footprint.

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  5. China encourages more responsible advertising
    Expert opinion
    Global Marketer Week

    China encourages more responsible advertising

    WFA
    [caption id="attachment_596" align="alignright" width="200"]Li Xiao, Director Training & International Affairs Department at CANA Li Xiao, Director Training & International Affairs at CANA[/caption]
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  6. Benchmark on franchising models
    Benchmark
    Marketing procurementMarketing strategyMarketing structureCMO ForumMarketing organisationMarketing procurementMarketing strategy

    Benchmark on franchising models

    WFA

    WFA member benchmark on franchising models.

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  7. Marketing Sourcing KPIs
    Report
    Marketing procurementMarketing procurement

    Marketing Sourcing KPIs

    WFA

    The most common financial, sourcing and agency performance metrics and KPIs used by members (also covering procurement value beyond savings).

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  8. Benchmark on media agency rate
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark on media agency rate

    WFA

    Benchmarked media agency rates by role for Germany, UK and US.

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  9. Benchmark on managing usage rights
    Benchmark
    Agency managementInfluencer marketingMarketing procurementMarketing structureMarketing capabilitiesMarketing organisationMarketing procurement

    Benchmark on managing usage rights

    WFA

    Research looking at how specialist agencies are used to manage the negotiation of talent rights for celebrities, actors and music.

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  10. The future of category management
    Trends & forecastsMarketing procurementMarketing procurement

    The future of category management

    WFA

     

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  11. Survey on Global Marketing Category Management
    Benchmark
    Marketing procurementMarketing structureMarketing organisationMarketing procurement

    Survey on Global Marketing Category Management

    WFA

    Research on the management, supply base and sourcing resources against over 15 marketing categories.

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  12. Sustainable development is not just about saving the planet
    Expert opinion
    Marketing strategyMarketing strategy

    Sustainable development is not just about saving the planet

    WFA
    WFA Contribution to ICC-UN Global Compact Good Practice Note on Sustainable Development
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  13. Press releases

    Andrew Knott of McDonald's to lead APAC WFA network

    WFA

    WFA Press Release

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  14. SOURCING FORUM Meeting Overview London May 2015
    Event reports
    Marketing procurementMarketing procurement

    SOURCING FORUM Meeting Overview London May 2015

    WFA

     

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  15. MEDIA FORUM Meeting Overview Rome May 2015
    Event reports

    MEDIA FORUM Meeting Overview Rome May 2015

    WFA

     

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  16. Survey on digital resource engagement with brand marketing
    Benchmark
    Marketing structureCMO ForumMarketing organisation

    Survey on digital resource engagement with brand marketing

    WFA

    Survey to determine how digital teams and brand marketing teams typically engage with one another in global organisations. 

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  17. IMC FORUM Meeting Overview Singapore May 2015
    Event reports
    CMO Forum

    IMC FORUM Meeting Overview Singapore May 2015

    WFA

     

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  18. Benchmark on retargeting investment & approach
    Benchmark
    Ad techMarketing procurementMarketing procurement

    Benchmark on retargeting investment & approach

    WFA

    Benchmark to determine the level of investment typically committed to retargeting / remarketing by global brands. 

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  19. Building a transparent digital single market infographic

    Building a transparent digital single market infographic

    EDAA

     

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  20. Integrated Agency Management
    Case studies
    CMO Forum

    Integrated Agency Management

    Flock

     

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  21. Return On Media Investments
    Case studies
    Media & analytics

    Return On Media Investments

    Spatial Access

     

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