Benchmark on the evolution of magazine readership and media buying
Media
1 minute read
A benchmark to establish how clients use magazines in the digital world, whether the role for print in the media plan is changing, whether print is used more as a reach or frequency vehicle following the growth in digital activity, whether perspective on print positioning has changed recently.
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WFA
Benchmarks & surveys
10 September 2015
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Article details
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WFA
Benchmarks & surveys
10 September 2015
