Benchmark on the evolution of magazine readership and media buying

Benchmark on the evolution of magazine readership and media buying

Media
1 minute read

A benchmark to establish how clients use magazines in the digital world, whether the role for print in the media plan is changing, whether print is used more as a reach or frequency vehicle following the growth in digital activity, whether perspective on print positioning has changed recently.

Article details

  • Author:WFA

    WFA

Benchmarks & surveys
10 September 2015

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Article details

  • Author:WFA

    WFA

Benchmarks & surveys
10 September 2015

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