Meeting Headlines: 1. “Under the bonnet” - programmatic media buying in APAC 2. Agencies on agencies: what we think about the future 3. “The discussion may be about value, but the reality is about cost” - the client/agency debate

Meeting Headlines: 1. ‘Taking a longer and lateral view’ - silo busting to improve the understanding of a ‘Return’ 2. ‘If it’s not strategic, don’t do it yourself’ - responding to ‘media transformation’ decisions 3. ‘Modelling the future’ - long & short strokes required to succeed in an omnichannel world 4. Shedding some light on the US transparency debate

Tony Fernandes, AirAsia Group CEO and Founder, Tune Group of Companies, to open Global Marketer ConferenceTATA, RBS and Samsung among those to speak at event's first visit to South East Asia

WFA benchmark conducted for a member interested in finding media agencies in several key geographies.

In June, the Responsible Marketing Pact, WFA’s flagship programme on responsible alcohol marketing, officially came into effect.

Six years since the launch of the WFA IMCFORUM in 2009, the network has grown significantly in size and geographical footprint.

The digital economy has given rise to Google, Apple, Facebook and Amazon.

2015 continued to see marketing to children grab the headlines.

2015 was punctuated by the rise in an existential threat to the advertising ecosystem, global policy challenges and a landmark acknowledgment from APEC leaders about the role and value of advertising and industry self-regulation.