Survey in partnership with ID Comms on best-in-class media procurement: prevalence of Media Leadership Councils, how paid media is evolving, RACIs for managing agencies, media investment evolution and the correlation between media resources vs. global media spend.

What are the key forces behind successful social communities, how to systematically nurture them for consumer to consumer advocacy, earned media value and increased sales.

 Meeting headlines: 1. “Hard-wiring digital into an organisation’s DNA” - steps to accelerate digital transformation 2. ‘SPARCS’ - a framework for transformation 3. “Upskilling the world” - developing a global search marketing capability programme 4. The future of search marketing - two predictions

 Meeting headlines: 1. ‘Not all partnerships are created equal’ - establishing the building blocks for sound global partnerships 2. ‘Disintermediating the agencies?’ - finding the right support infrastructure for your partnership 3. ‘Striking a balance’ - finding the right mix of central, regional and local involvement in your partnerships 4. ‘Modelling the future’ - the long & short modelling strokes required to succeed in an omnichannel world

Embracing the potential of data whilst securing sustainable flows for the future remains one of the biggest challenges facing the marketing industry, particularly at a time when societal concerns relating to privacy continue to be higher than we would wish. In this document we take a deeper look into a creating a strong value exchange for consumers. 

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 Meeting headlines: 1. Brands as publishers? Maybe not, but there’s plenty of room to learn from them 2. Wisdom of the crowd can mean very little without an audience 3. CDJs will fail unless they are consumer-centric and developed holistically

Mobile messaging app use up 305% year on year