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Agency managementCMO ForumSurvey results on Marketing in ASEAN
Read more about "Survey results on Marketing in ASEAN"This document was designed as a means to benchmark thoughts and actions in relation to marketing in ASEAN. It contains consolidated, anonymous, responses from 101 client-side marketers in ASEAN.
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Marketing strategyMarketing strategyiHuman
Read more about "iHuman"How can big companies deal with the talent challenge in 2016? Rob Dreblow, WFA's Head of Marketing Capabilities, highlights the need for a more trusting relationship.
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Marketing procurementMarketing procurementSurvey Results on Sourcing ad production
Read more about "Survey Results on Sourcing ad production"Survey in partnership with APR on sourcing ad production, the use of decoupling and its methodology, savings and benefits.
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Agency managementMarketing procurementMarketing procurementSurvey results on Best practice in media agency contract management
Read more about "Survey results on Best practice in media agency contract management"A survey investigating which marketing departments are primarily responsible for contracts and MSAs, how the terms are communicated internally, and how contract compliance is monitored and transparency maintained
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Marketing procurementMarketing procurementSOURCING FORUM Meeting Overview Paris February 2016
Read more about "SOURCING FORUM Meeting Overview Paris February 2016"Meeting headlines: 1. Buying digital services in partnership with IT 2. A primer on procuring ad production in 2016 3. What type of media procurement organisation are you? 4. Applying ZBB within marketing
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Marketing structureMarketing capabilitiesBenchmark on digital marketing training methods
Read more about "Benchmark on digital marketing training methods"WFA benchmark conducted for a member looking for digital marketing training methods.
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CMO ForumIMC FORUM Meeting Overview Dubai February 2016
Read more about "IMC FORUM Meeting Overview Dubai February 2016"Meeting Headlines: 1. Developing content marketing frameworks requires patience, creativity and love 2. Content marketing requires focus; on your objectives & the needs of your audience. 3. Why marketing measurement is like Dubai
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MEDIA FORUM Meeting Overview Delhi February 2016
Read more about "MEDIA FORUM Meeting Overview Delhi February 2016"Meeting Headlines: 1. “Under the bonnet” - programmatic media buying in APAC 2. Agencies on agencies: what we think about the future 3. “The discussion may be about value, but the reality is about cost” - the client/agency debate
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What it takes to be a true Marketing Leader
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Organising around the Customer Experience
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Growth Drivers study report
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MEDIA FORUM Meeting Overview London February 2016
Read more about "MEDIA FORUM Meeting Overview London February 2016"Meeting Headlines: 1. ‘Taking a longer and lateral view’ - silo busting to improve the understanding of a ‘Return’ 2. ‘If it’s not strategic, don’t do it yourself’ - responding to ‘media transformation’ decisions 3. ‘Modelling the future’ - long & short strokes required to succeed in an omnichannel world 4. Shedding some light on the US transparency debate
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Marketing strategyMarketing strategy
Lack of scrutiny has given ad fraud criminals a head start
Read more about "Lack of scrutiny has given ad fraud criminals a head start"
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WFA announces speakers for Global Marketer Week
Read more about "WFA announces speakers for Global Marketer Week"Tony Fernandes, AirAsia Group CEO and Founder, Tune Group of Companies, to open Global Marketer ConferenceTATA, RBS and Samsung among those to speak at event's first visit to South East Asia
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CDO FORUM Meeting Overview Hong Kong January 2016
Read more about "CDO FORUM Meeting Overview Hong Kong January 2016"Meeting headlines: 1. “Don’t boil the ocean” - considerations on the road to digital transformation 2. “Brand engagement NOT bribery and coercion” - the content marketing imperative
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Marketing procurementMarketing procurementBenchmark on Decentralised Media Agency Recommendations
Read more about "Benchmark on Decentralised Media Agency Recommendations"WFA benchmark conducted for a member interested in finding media agencies in several key geographies.
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Digital Governance Exchange: 2015 Year in Review
Read more about "Digital Governance Exchange: 2015 Year in Review"Good digital governance is increasingly being recognised as a key enabler of progress, allowing companies to embrace technologies more rapidly and innovate with greater confidence.
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Advertising & policy
Alcohol Marketing: 2015 Year in Review
Read more about "Alcohol Marketing: 2015 Year in Review"In June, the Responsible Marketing Pact, WFA’s flagship programme on responsible alcohol marketing, officially came into effect.
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Marketing strategyCMO ForumMarketing strategyCMO FORUM: 2015 Year in Review
Read more about "CMO FORUM: 2015 Year in Review"CMOFORUM is an invitation-only network bringing together some of the most experienced and visionary global marketers in the industry.
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Marketing strategyMarketing strategyIMC FORUM: 2015 Year in Review
Read more about "IMC FORUM: 2015 Year in Review"Six years since the launch of the WFA IMCFORUM in 2009, the network has grown significantly in size and geographical footprint.
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Marketing strategyMarketing strategyMEDIA FORUM: 2015 Year in Review
Read more about "MEDIA FORUM: 2015 Year in Review"2015 saw global ad markets rise by 4% to over $540 billion.
