Get analysis, insight & opinions from the world's top marketers.
Sign up to our newsletter.
RSS Feed
-
Marketing strategyMarketing strategy
Lack of scrutiny has given ad fraud criminals a head start
Read more about "Lack of scrutiny has given ad fraud criminals a head start"
-
WFA announces speakers for Global Marketer Week
Read more about "WFA announces speakers for Global Marketer Week"Tony Fernandes, AirAsia Group CEO and Founder, Tune Group of Companies, to open Global Marketer ConferenceTATA, RBS and Samsung among those to speak at event's first visit to South East Asia
-
CDO FORUM Meeting Overview Hong Kong January 2016
Read more about "CDO FORUM Meeting Overview Hong Kong January 2016"Meeting headlines: 1. “Don’t boil the ocean” - considerations on the road to digital transformation 2. “Brand engagement NOT bribery and coercion” - the content marketing imperative
-
Marketing procurementMarketing procurementBenchmark on Decentralised Media Agency Recommendations
Read more about "Benchmark on Decentralised Media Agency Recommendations"WFA benchmark conducted for a member interested in finding media agencies in several key geographies.
-
Digital Governance Exchange: 2015 Year in Review
Read more about "Digital Governance Exchange: 2015 Year in Review"Good digital governance is increasingly being recognised as a key enabler of progress, allowing companies to embrace technologies more rapidly and innovate with greater confidence.
-
Advertising & policy
Alcohol Marketing: 2015 Year in Review
Read more about "Alcohol Marketing: 2015 Year in Review"In June, the Responsible Marketing Pact, WFA’s flagship programme on responsible alcohol marketing, officially came into effect.
-
Marketing strategyCMO ForumMarketing strategyCMO FORUM: 2015 Year in Review
Read more about "CMO FORUM: 2015 Year in Review"CMOFORUM is an invitation-only network bringing together some of the most experienced and visionary global marketers in the industry.
-
Marketing strategyMarketing strategyIMC FORUM: 2015 Year in Review
Read more about "IMC FORUM: 2015 Year in Review"Six years since the launch of the WFA IMCFORUM in 2009, the network has grown significantly in size and geographical footprint.
-
Marketing strategyMarketing strategyMEDIA FORUM: 2015 Year in Review
Read more about "MEDIA FORUM: 2015 Year in Review"2015 saw global ad markets rise by 4% to over $540 billion.
-
Marketing strategyMarketing strategyCDO FORUM: 2015 Year in Review
Read more about "CDO FORUM: 2015 Year in Review"The digital economy has given rise to Google, Apple, Facebook and Amazon.
-
Marketing strategyMarketing strategySOURCING FORUM: 2015 Year in Review
Read more about "SOURCING FORUM: 2015 Year in Review"In recent years much of the industry trade press has lamented the encroachment of procurement on marketing spend.
-
Marketing strategyMarketing strategyResponsible Advertising and Children Programme: 2015 Year in Review
Read more about "Responsible Advertising and Children Programme: 2015 Year in Review"2015 continued to see marketing to children grab the headlines.
-
Marketing strategyMarketing strategyINSIGHT FORUM: 2015 Year in Review
Read more about "INSIGHT FORUM: 2015 Year in Review"The INSIGHTFORUM was launched in 2014 and reflects a growing demand from WFA members to optimise market research and consumer intelligence capabilities.
-
Policy Action Group: 2015 Year in Review
Read more about "Policy Action Group: 2015 Year in Review"2015 was punctuated by the rise in an existential threat to the advertising ecosystem, global policy challenges and a landmark acknowledgment from APEC leaders about the role and value of advertising and industry self-regulation.
-
Marketing procurementMarketing procurementSurvey results on Sponsorship investment 2015
Read more about "Survey results on Sponsorship investment 2015"WFA survey covering sponsorship investment levels in 2016, license vs. activation costs and vendor roles & responsibilities.
-
Advertising & policyDigital policyData governancePrivacy & techDigital Governance Exchange: Priorities for 2016
Read more about "Digital Governance Exchange: Priorities for 2016"WFA’s Digital Governance Exchange (DGX) benchmark results looking at brand marketers digital governance priorities for 2016 as well as their predictions for the year ahead.
-
Marketing strategyMarketing strategy
WFA’s 10 predictions for 2016
Read more about "WFA’s 10 predictions for 2016"
-
CMO ForumBenchmark on Creative Agencies and the Multichannel Challenge
Read more about "Benchmark on Creative Agencies and the Multichannel Challenge" -
Advertising & policyMarketing strategyMarketing strategyWFA CEO: 2015 in review
Read more about "WFA CEO: 2015 in review"WFA CEO Stephan Loerke reflects on te year 2015
-
Don’t scrap marketing procurement, embed it
Read more about "Don’t scrap marketing procurement, embed it" -
Marketing strategyMarketing strategyMedia transparency: picking a way through the storm
Read more about "Media transparency: picking a way through the storm"
