Survey on Media Procurement Excellence

Survey on Media Procurement Excellence

Marketing Organisation & Strategy
1 minute read

Survey in partnership with ID Comms on best-in-class media procurement: prevalence of Media Leadership Councils, how paid media is evolving, RACIs for managing agencies, media investment evolution and the correlation between media resources vs. global media spend.

Article details

  • Author:WFA

    WFA

  • ID COMMS

Benchmarks & surveys
1 December 2015

This content is exclusively available for WFA members.

Article details

  • Author:WFA

    WFA

  • ID COMMS

Benchmarks & surveys
1 December 2015

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