Survey on Media Procurement Excellence
Marketing Organisation & Strategy
1 minute read
Survey in partnership with ID Comms on best-in-class media procurement: prevalence of Media Leadership Councils, how paid media is evolving, RACIs for managing agencies, media investment evolution and the correlation between media resources vs. global media spend.
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WFA
Benchmarks & surveys
1 December 2015
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Article details
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WFA
Benchmarks & surveys
1 December 2015
