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Marketing strategyMarketing strategyINSIGHT FORUM: 2015 Year in Review
Read more about "INSIGHT FORUM: 2015 Year in Review"The INSIGHTFORUM was launched in 2014 and reflects a growing demand from WFA members to optimise market research and consumer intelligence capabilities.
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Policy Action Group: 2015 Year in Review
Read more about "Policy Action Group: 2015 Year in Review"2015 was punctuated by the rise in an existential threat to the advertising ecosystem, global policy challenges and a landmark acknowledgment from APEC leaders about the role and value of advertising and industry self-regulation.
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Marketing procurementMarketing procurementSurvey results on Sponsorship investment 2015
Read more about "Survey results on Sponsorship investment 2015"WFA survey covering sponsorship investment levels in 2016, license vs. activation costs and vendor roles & responsibilities.
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Advertising & policyDigital policyData governancePrivacy & techDigital Governance Exchange: Priorities for 2016
Read more about "Digital Governance Exchange: Priorities for 2016"WFA’s Digital Governance Exchange (DGX) benchmark results looking at brand marketers digital governance priorities for 2016 as well as their predictions for the year ahead.
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Marketing strategyMarketing strategy
WFA’s 10 predictions for 2016
Read more about "WFA’s 10 predictions for 2016"
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CMO ForumBenchmark on Creative Agencies and the Multichannel Challenge
Read more about "Benchmark on Creative Agencies and the Multichannel Challenge" -
Advertising & policyMarketing strategyMarketing strategyWFA CEO: 2015 in review
Read more about "WFA CEO: 2015 in review"WFA CEO Stephan Loerke reflects on te year 2015
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Don’t scrap marketing procurement, embed it
Read more about "Don’t scrap marketing procurement, embed it" -
Marketing strategyMarketing strategyMedia transparency: picking a way through the storm
Read more about "Media transparency: picking a way through the storm"
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MEDIA FORUM Meeting Overview London December 2015
Read more about "MEDIA FORUM Meeting Overview London December 2015" -
Marketing procurementMarketing procurementSurvey on Media Procurement Excellence
Read more about "Survey on Media Procurement Excellence"Survey in partnership with ID Comms on best-in-class media procurement: prevalence of Media Leadership Councils, how paid media is evolving, RACIs for managing agencies, media investment evolution and the correlation between media resources vs. global media spend.
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Agency managementSurvey results on Global Partnerships
Read more about "Survey results on Global Partnerships" -
An Advertiser’s View on Ad Blocking
Read more about "An Advertiser’s View on Ad Blocking" -
Marketing procurementMarketing procurementBenchmark on Recommended agency fee negotiators in Asia
Read more about "Benchmark on Recommended agency fee negotiators in Asia"WFA benchmark conducted for a member looking for recommendations on suppliers for agency fee negotiations in APAC.
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Influencer marketingCMO ForumBuilding Social Communities
Read more about "Building Social Communities"What are the key forces behind successful social communities, how to systematically nurture them for consumer to consumer advocacy, earned media value and increased sales.
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Marketing strategyMarketing strategySurvey on Global Ad Fraud
Read more about "Survey on Global Ad Fraud"This WFA survey offers insights into the level of ad fraud exposure global marketers are aware of, the areas where it is seen to be most concentrated, and the solutions that brands can consider.
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Trends & forecastsMedia cost inflation & deflation forecasts 2016
Read more about "Media cost inflation & deflation forecasts 2016" -
Agency managementMarketing procurementMarketing procurementBenchmark on Media rebates & agency remuneration China
Read more about "Benchmark on Media rebates & agency remuneration China"A benchmark examining average media rebate levels and agency remuneration levels among clients in China.
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CDO FORUM Meeting Overview Amsterdam October 2015
Read more about "CDO FORUM Meeting Overview Amsterdam October 2015" -
Agency managementCMO ForumBenchmark on Recommended search agencies in LATAM
Read more about "Benchmark on Recommended search agencies in LATAM"WFA benchmark conducted for a member looking for recommendations on search agencies in LATAM.
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Global Marketer Week
This is not your parents’ TV
Read more about "This is not your parents’ TV"
