Predictably, there are those who will find fault in Cannes Lions.

The 63rd edition of the Cannes Lions International Festival of Creativity closed its doors just a few days back

On 14-15 June, WFA chaired the first two days of ProcureCon Marketing in London - a three-day event for marketing procurement specialists to come together and discuss a wide array of sourcing topics.

 Meeting headlines: 1. Media transformation - the road to ‘data driven’ precision marketing 2. ‘From media plans to plans for media’ - solving the ‘Rubik’s cube’ of media management 3. “Evidence of ‘pervasive’ media rebates” - the ANA/K2 report is published 4. ‘One throat to choke’ - watch-outs with integrated agencies

 25 Global CMOs/ VPs of marketing came together on 23rd June during Cannes to address the biggest issue brands are facing today: Customer disengagement.

The disruptive nature of digital continues to open up new channels, generating new communication opportunities between businesses and their customers. In this webinar, Circus Street co-founder Richard Townsend looks at what it takes to become a more customer-centric organisation, as well as the challenges and opportunities within ‘digital transformation’.

WFA benchmark conducted for a member looking for panel companies (for brand tracking) in China.

The purpose of this document is to better understand perceptions and actions in relation to verification providers, notably in the field of viewable impressions.

WFA benchmark conducted for a member looking for average video view figures: view through rate, view time, number of views.

 The intention of this compendium is to raise awareness of ad fraud among brand owners and to provide the knowledge and best practices to effectively counter it. This document seeks to encourage brand owners to adopt these best practices and to work with industry partners to make the changes necessary to reduce fraud substantially.