Knowledge

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Survey Results on Sourcing ad production
    Benchmark
    Marketing procurementMarketing procurement

    Survey Results on Sourcing ad production

    WFA, APR

    Survey in partnership with APR on sourcing ad production, the use of decoupling and its methodology, savings and benefits.

    Read more about "Survey Results on Sourcing ad production"
  2. Survey results on Best practice in media agency contract management
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Survey results on Best practice in media agency contract management

    WFA

    A survey investigating which marketing departments are primarily responsible for contracts and MSAs, how the terms are communicated internally, and how contract compliance is monitored and transparency maintained

    Read more about "Survey results on Best practice in media agency contract management"
  3. SOURCING FORUM Meeting Overview Paris February 2016
    Event reports
    Marketing procurementMarketing procurement

    SOURCING FORUM Meeting Overview Paris February 2016

    WFA

     

    Read more about "SOURCING FORUM Meeting Overview Paris February 2016"
  4. Benchmark on digital marketing training methods
    Benchmark
    Marketing structureMarketing capabilities

    Benchmark on digital marketing training methods

    WFA

    WFA benchmark conducted for a member looking for digital marketing training methods.

    Read more about "Benchmark on digital marketing training methods"
  5. IMC FORUM Meeting Overview Dubai February 2016
    Event reports
    CMO Forum

    IMC FORUM Meeting Overview Dubai February 2016

    WFA

     

    Read more about "IMC FORUM Meeting Overview Dubai February 2016"
  6. MEDIA FORUM Meeting Overview Delhi February 2016
    Event reports

    MEDIA FORUM Meeting Overview Delhi February 2016

    WFA

     

    Read more about "MEDIA FORUM Meeting Overview Delhi February 2016"
  7. What it takes to be a true Marketing Leader
    Case studies

    What it takes to be a true Marketing Leader

    Brand Learning

     

    Read more about "What it takes to be a true Marketing Leader"
  8. Organising around the Customer Experience
    Case studies

    Organising around the Customer Experience

    Brand Learning

     

    Read more about "Organising around the Customer Experience"
  9. Growth Drivers study report
    Case studies

    Growth Drivers study report

    Brand Learning

     

    Read more about "Growth Drivers study report"
  10. MEDIA FORUM Meeting Overview London February 2016
    Event reports

    MEDIA FORUM Meeting Overview London February 2016

    WFA

     

    Read more about "MEDIA FORUM Meeting Overview London February 2016"
  11. Expert opinion
    Marketing strategyMarketing strategy

    Lack of scrutiny has given ad fraud criminals a head start

    WFA
    Ad-fraud-title-710x300-crop
    Read more about "Lack of scrutiny has given ad fraud criminals a head start"
  12. Press releases

    WFA announces speakers for Global Marketer Week

    WFA

    Tony Fernandes, AirAsia Group CEO and Founder, Tune Group of Companies, to open Global Marketer ConferenceTATA, RBS and Samsung among those to speak at event's first visit to South East Asia

    Read more about "WFA announces speakers for Global Marketer Week"
  13. CDO FORUM Meeting Overview Hong Kong January 2016
    Event reports

    CDO FORUM Meeting Overview Hong Kong January 2016

    WFA

     

    Read more about "CDO FORUM Meeting Overview Hong Kong January 2016"
  14. Benchmark on Decentralised Media Agency Recommendations
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark on Decentralised Media Agency Recommendations

    WFA

    WFA benchmark conducted for a member interested in finding media agencies in several key geographies.

    Read more about "Benchmark on Decentralised Media Agency Recommendations"
  15. Expert opinion

    Digital Governance Exchange: 2015 Year in Review

    WFA

    Good digital governance is increasingly being recognised as a key enabler of progress, allowing companies to embrace technologies more rapidly and innovate with greater confidence.

    Read more about "Digital Governance Exchange: 2015 Year in Review"
  16. Expert opinion
    Advertising & policy

    Alcohol Marketing: 2015 Year in Review

    WFA

    In June, the Responsible Marketing Pact, WFA’s flagship programme on responsible alcohol marketing, officially came into effect.

    Read more about "Alcohol Marketing: 2015 Year in Review"
  17. CMO FORUM: 2015 Year in Review
    Expert opinion
    Marketing strategyCMO ForumMarketing strategy

    CMO FORUM: 2015 Year in Review

    WFA

    CMOFORUM is an invitation-only network bringing together some of the most experienced and visionary global marketers in the industry.

    Read more about "CMO FORUM: 2015 Year in Review"
  18. IMC FORUM: 2015 Year in Review
    Expert opinion
    Marketing strategyMarketing strategy

    IMC FORUM: 2015 Year in Review

    WFA

    Six years since the launch of the WFA IMCFORUM in 2009, the network has grown significantly in size and geographical footprint.

    Read more about "IMC FORUM: 2015 Year in Review"
  19. MEDIA FORUM: 2015 Year in Review
    Expert opinion
    Marketing strategyMarketing strategy

    MEDIA FORUM: 2015 Year in Review

    WFA

    2015 saw global ad markets rise by 4% to over $540 billion.

    Read more about "MEDIA FORUM: 2015 Year in Review"
  20. CDO FORUM: 2015 Year in Review
    Expert opinion
    Marketing strategyMarketing strategy

    CDO FORUM: 2015 Year in Review

    WFA

    The digital economy has given rise to Google, Apple, Facebook and Amazon.

    Read more about "CDO FORUM: 2015 Year in Review"
  21. SOURCING FORUM: 2015 Year in Review
    Expert opinion
    Marketing strategyMarketing strategy

    SOURCING FORUM: 2015 Year in Review

    WFA

    In recent years much of the industry trade press has lamented the encroachment of procurement on marketing spend.

    Read more about "SOURCING FORUM: 2015 Year in Review"