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Advertising & policyMedia & analyticsCMO ForumCompendium of ad fraud knowledge for media investors
Read more about "Compendium of ad fraud knowledge for media investors"The intention of this compendium is to raise awareness of ad fraud among brand owners and to provide the knowledge and best practices to effectively counter it. This document seeks to encourage brand owners to adopt these best practices and to work with industry partners to make the changes necessary to reduce fraud substantially.
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Marketing strategyMarketing strategy15 tweets from Singapore CMOFORUM
Read more about "15 tweets from Singapore CMOFORUM"2016’s first WFA CMOFORUM was held in Singapore on May 25th.
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Key learnings for marketing effectiveness and online video
Read more about "Key learnings for marketing effectiveness and online video"Ranji David, Marketing Director, Asia at WFA, does a recap of one of WFA's most recent events in Singapore.
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4 Client Insights from the Festival of Media
Read more about "4 Client Insights from the Festival of Media"From 18th to 20th May, C Squared’s flagship conference, Festival of Media Global, celebrated its tenth anniversary of providing insights to the global media and marketing community.
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3 Take-outs from Singapore Programmatic Workshop
Read more about "3 Take-outs from Singapore Programmatic Workshop"WFA held a Programmatic Workshop in Singapore in May, bringing together 28 regional marketers from across WFA’s Chief Digital Officer (CDO), Sourcing, IMC and Media Forums.
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Webinar: Driving digital transformation through social newsrooms
Read more about "Webinar: Driving digital transformation through social newsrooms"In this webinar, Antony Mayfield from Brilliant Noise talks about the pivotal role the newsroom has played as part of the digital transformation for several companies.
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Brands get the message "loud and clear" from latest PageFair report on ad blocking
Read more about "Brands get the message "loud and clear" from latest PageFair report on ad blocking"WFA calls for industry action
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Media & analyticsPrivacy & techInfluencer marketingCMO ForumUnlocking brand value with social communities
Read more about "Unlocking brand value with social communities"Online brand communities can deliver unparalleled brand consumer engagement, loyalty and become a major force for driving revenue. This study investigates how brands can connect with their customers in more meaningful and effective ways online.
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Marketing strategyMarketing strategy
A brief post on briefs: 5 takeaways from our latest IMCFORUM in Miami
Read more about "A brief post on briefs: 5 takeaways from our latest IMCFORUM in Miami"After a promising launch in 2015, WFA held its second IMCFORUM in Miami earlier this month.
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CMO ForumA Brief Chat on Briefs
Read more about "A Brief Chat on Briefs" -
Media & analyticsSurvey results on Managing ad testing
Read more about "Survey results on Managing ad testing"Research from our insights and market research community on the effectiveness, frequency and benefits of pre and post testing for campaigns.
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Agency managementSurvey on Managing global agency rosters
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Media & analyticsBenchmark - Approaches to econometric modelling
Read more about "Benchmark - Approaches to econometric modelling"Benchmark on approaches to using econometric modelling, covering the metrics and measures used as factors within standard models, as well as recommended suppliers and providers.
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Advertising & policyImplementation Guide for Marketing Communications to Children Commitment
Read more about "Implementation Guide for Marketing Communications to Children Commitment"Initiated by the World Federation of Advertisers and The Consumer Goods Forum, this tool aims to help the retailer and manufacturer member companies of the CGF to implement the agreed Commitment to stop marketing communications to children under 12.
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Marketing procurementMarketing procurementBenchmark on Recommended digital content agencies in Europe
Read more about "Benchmark on Recommended digital content agencies in Europe"WFA benchmark conducted for a member looking for recommendations on digital content agencies in Europe.
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Agency managementMarketing procurementMarketing procurementBenchmark an Introduction to sourcing Ad Production
Read more about "Benchmark an Introduction to sourcing Ad Production"WFA introductory guidance for procurement organisations looking at sourcing ad production, getting value from production partners, and understanding decoupling.
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Agency managementMedia & analyticsMarketing procurementMarketing procurementBenchmark an Introduction to sourcing Consumer Insights
Read more about "Benchmark an Introduction to sourcing Consumer Insights"WFA introductory guidance for procurement organisations looking at sourcing consumer insights, getting value from research suppliers, and managing global research communities.
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Ad techMarketing procurementMarketing procurementSurvey results on calculating programmatic savings
Read more about "Survey results on calculating programmatic savings"Survey on how to calculate savings within programmatic media buying, covering contracts, the measurement of programmatic pricing and different trading models.
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CMO ForumIMC FORUM Meeting Overview London April 2016
Read more about "IMC FORUM Meeting Overview London April 2016" -
Marketing procurementMarketing procurementSurvey into global media pitching and use of consultants
Read more about "Survey into global media pitching and use of consultants"This survey looks at what is being reviewed in recent pitches, the geographic areas they encompass, the frequency of pitching, plus how consultancies were used to support brands in the pitch process and the value they provide.
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Media & analyticsMarketing procurementMarketing organisationMarketing procurementSurvey results on Managing insight supplier communities
Read more about "Survey results on Managing insight supplier communities"Survey results on the challenges that global clients are facing when it comes to building dynamic (yet cost effective) agency rosters.
