Get analysis, insight & opinions from the world's top marketers.
Sign up to our newsletter.
RSS Feed
-
Agency managementMarketing procurementMarketing procurementBenchmark on Recommended Agencies for Social Media Audit in China
Read more about "Benchmark on Recommended Agencies for Social Media Audit in China"WFA benchmark conducted for a member looking for recommendations of social media audit agencies in China.
-
MEDIA FORUM Meeting Overview Rome, Festival of Media May 2016
Read more about "MEDIA FORUM Meeting Overview Rome, Festival of Media May 2016"Meeting headlines: 1. Media transformation - the road to ‘data driven’ precision marketing 2. ‘From media plans to plans for media’ - solving the ‘Rubik’s cube’ of media management 3. “Evidence of ‘pervasive’ media rebates” - the ANA/K2 report is published 4. ‘One throat to choke’ - watch-outs with integrated agencies
-
Agency managementMarketing strategyDigital media transformationMarketing strategyReport on global media transformation
Read more about "Report on global media transformation"Client-side media roles are undergoing considerable change in response to the digitisation of media. How prepared are clients are for the future and what do we need from our agency (and other ecosystem) partners? Find out below.
-
CMO FORUM Meeting Overview Cannes June 2016
Read more about "CMO FORUM Meeting Overview Cannes June 2016"25 Global CMOs/ VPs of marketing came together on 23rd June during Cannes to address the biggest issue brands are facing today: Customer disengagement.
-
Customer disengagement
Read more about "Customer disengagement" -
Marketing effectivenessDigital media transformationWebinar: The journey towards customer-centricity
Read more about "Webinar: The journey towards customer-centricity"The disruptive nature of digital continues to open up new channels, generating new communication opportunities between businesses and their customers. In this webinar, Circus Street co-founder Richard Townsend looks at what it takes to become a more customer-centric organisation, as well as the challenges and opportunities within ‘digital transformation’.
-
Webinar: Ad fraud guidance for media investors
Read more about "Webinar: Ad fraud guidance for media investors"In this webinar, WFA will present the headlines from our ad fraud guidance, explaining the challenges we are facing as an industry and as individual companies, as well as exploring potential solutions companies can put in place internally and externally.
-
Marketing procurementMarketing procurementBenchmark on brand tracking in China
Read more about "Benchmark on brand tracking in China"WFA benchmark conducted for a member looking for panel companies (for brand tracking) in China.
-
Agency managementBenchmark on Innovative brand tracking suppliers
Read more about "Benchmark on Innovative brand tracking suppliers" -
Marketing procurementMarketing procurementStudy results on Verification partners & viewability
Read more about "Study results on Verification partners & viewability"The purpose of this document is to better understand perceptions and actions in relation to verification providers, notably in the field of viewable impressions.
-
WFA comments on ANA research on media transparency
Read more about "WFA comments on ANA research on media transparency"WFA Press Release
-
Benchmark on Average video view figures
Read more about "Benchmark on Average video view figures"WFA benchmark conducted for a member looking for average video view figures: view through rate, view time, number of views.
-
WFA issues first advice for combatting ad fraud
Read more about "WFA issues first advice for combatting ad fraud"Ad fraud likely to exceed $50bn globally by 2025 on current trends second only to the drugs trade as a source of income for organized crime Advertisers are the only victims. Agencies, vendors and media owners still benefit, albeit unintentionally, from fees and commission when fraud occurs Brands should apply caution to their digital investment until the advertising technology industry takes decisive action to deal effectively with the problem
-
Advertising & policyMedia & analyticsCMO ForumCompendium of ad fraud knowledge for media investors
Read more about "Compendium of ad fraud knowledge for media investors"The intention of this compendium is to raise awareness of ad fraud among brand owners and to provide the knowledge and best practices to effectively counter it. This document seeks to encourage brand owners to adopt these best practices and to work with industry partners to make the changes necessary to reduce fraud substantially.
-
Marketing strategyMarketing strategy15 tweets from Singapore CMOFORUM
Read more about "15 tweets from Singapore CMOFORUM"2016’s first WFA CMOFORUM was held in Singapore on May 25th.
-
Key learnings for marketing effectiveness and online video
Read more about "Key learnings for marketing effectiveness and online video"Ranji David, Marketing Director, Asia at WFA, does a recap of one of WFA's most recent events in Singapore.
-
4 Client Insights from the Festival of Media
Read more about "4 Client Insights from the Festival of Media"From 18th to 20th May, C Squared’s flagship conference, Festival of Media Global, celebrated its tenth anniversary of providing insights to the global media and marketing community.
-
3 Take-outs from Singapore Programmatic Workshop
Read more about "3 Take-outs from Singapore Programmatic Workshop"WFA held a Programmatic Workshop in Singapore in May, bringing together 28 regional marketers from across WFA’s Chief Digital Officer (CDO), Sourcing, IMC and Media Forums.
-
Webinar: Driving digital transformation through social newsrooms
Read more about "Webinar: Driving digital transformation through social newsrooms"In this webinar, Antony Mayfield from Brilliant Noise talks about the pivotal role the newsroom has played as part of the digital transformation for several companies.
-
Brands get the message "loud and clear" from latest PageFair report on ad blocking
Read more about "Brands get the message "loud and clear" from latest PageFair report on ad blocking"WFA calls for industry action
-
Media & analyticsPrivacy & techInfluencer marketingCMO ForumUnlocking brand value with social communities
Read more about "Unlocking brand value with social communities"Online brand communities can deliver unparalleled brand consumer engagement, loyalty and become a major force for driving revenue. This study investigates how brands can connect with their customers in more meaningful and effective ways online.
