Knowledge

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Survey into global media pitching and use of consultants
    Benchmark
    Marketing procurementMarketing procurement

    Survey into global media pitching and use of consultants

    WFA

    This survey looks at what is being reviewed in recent pitches, the geographic areas they encompass, the frequency of pitching, plus how consultancies were used to support brands in the pitch process and the value they provide.

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  2. Survey results on Managing insight supplier communities
    Benchmark
    Media & analyticsMarketing procurementMarketing organisationMarketing procurement

    Survey results on Managing insight supplier communities

    WFA

    Survey results on the challenges that global clients are facing when it comes to building dynamic (yet cost effective) agency rosters.

    Read more about "Survey results on Managing insight supplier communities"
  3. Benchmark on innnovation partner and business disruptor suppliers
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark on innnovation partner and business disruptor suppliers

    WFA

    WFA benchmark conducted for a member interested in finding suppliers across each region (or w/w) who are able to help with innovation / business disruptor: brand marketing and beyond to product design etc.

    Read more about "Benchmark on innnovation partner and business disruptor suppliers"
  4. Benchmark on Customer journey and innovation suppliers
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark on Customer journey and innovation suppliers

    WFA

    WFA benchmark conducted for a member interested in finding suppliers across each region (or w/w) who are able to help with customer journey and innovation : both in-store and online.

    Read more about "Benchmark on Customer journey and innovation suppliers"
  5. Understanding Transgender Inclusivity in Advertising

    Understanding Transgender Inclusivity in Advertising

    J. Walter Thompson Intelligence

    This report explores American consumers’ feelings towards ads featuring transgender people, and contains the results of a quantitative study conducted using J. Walter Thompson SONAR™

    Read more about "Understanding Transgender Inclusivity in Advertising"
  6. Benchmark on the digital video vendors used by members
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark on the digital video vendors used by members

    WFA

    WFA benchmark looking at the specialist digital video vendors used by members. 

    Read more about "Benchmark on the digital video vendors used by members"
  7. Press releases

    WFA Global Marketer Week to be held in Toronto in 2017

    WFA

    UPDATE: Global Marketer Week in Toronto (#GMWTO) will take place from 25 to 28 April 2017

    Read more about "WFA Global Marketer Week to be held in Toronto in 2017"
  8. Press releases

    Global marketers seek a new model for insights

    WFA

    Research identifies key changes required to make insights more effective partners in driving brand growth

    Read more about "Global marketers seek a new model for insights"
  9. Press releases

    WFA President warns brands not to lose sight of the basics

    WFA

    State of the Union address highlights seven ways marketers are making their lives harder

    Read more about "WFA President warns brands not to lose sight of the basics"
  10. Press releases

    WFA announces changes to global leadership team

    WFA

    WFA announces changes to global leadership teamNew regional Vice-Presidents for APAC and AfricaNew appointments to board include representatives from Danone, AB InBev, Mondelez, Nissan, Pfizer and Visa

    Read more about "WFA announces changes to global leadership team"
  11. Survey results on Global Search Marketing
    Benchmark
    Ad tech

    Survey results on Global Search Marketing

    WFA, tug

    The aim of this research is to build a picture into how multinational companies are investing in search marketing, how they are structured internally and externally to deal with it and how they measure search.

    Read more about "Survey results on Global Search Marketing"
  12. Benchmark on the use of DMPs by insights teams to generate consumer insights
    Benchmark
    Ad techMedia & analytics

    Benchmark on the use of DMPs by insights teams to generate consumer insights

    WFA

    WFA benchmark on the use of DMPs by insights teams to generate consumer, rather than the more usual media planning insights.

    Read more about "Benchmark on the use of DMPs by insights teams to generate consumer insights"
  13. Survey results on global social media marketing: 2016
    Benchmark
    Ad tech

    Survey results on global social media marketing: 2016

    WFA

    WFA survey looking at a number of critical areas relating to social media marketing.

    Read more about "Survey results on global social media marketing: 2016"
  14. Press releases

    ASEAN marketers seek enhanced digital capabilities

    WFA

    Survey highlights need to boost consumer insight, integrated activity planning, innovation, digital marketing and analytics to drive digital transformationResearch conducted in collaboration with national advertiser associations; respondents were regional and local marketers from brands that spend in excess of US$54b per annum globallyFull results to be released at Global Marketer Week- #GMWKL- in Kuala Lumpur on March 17th

    Read more about "ASEAN marketers seek enhanced digital capabilities"
  15. The future of insights project
    BenchmarkReport
    Media & analytics

    The future of insights project

    WFA, BrainJuicer

    Senior marketers and insights leaders share an aspiration for the insight function - it should play a strategic consultant role, challenging current thinking and proactively moving the business forward. 

    Read more about "The future of insights project"
  16. Survey results on Media Agency Remuneration 2016
    Benchmark

    Survey results on Media Agency Remuneration 2016

    WFA

    WFA surveyed members on the the subject of media agency remuneration in Q4 2015.

    Read more about "Survey results on Media Agency Remuneration 2016"
  17. CDO FORUM Meeting Overview London March 2016
    Event reports

    CDO FORUM Meeting Overview London March 2016

    WFA

     CDO Forum meeting overview from March 3. 2016, hosted in London.

    Read more about "CDO FORUM Meeting Overview London March 2016"
  18. WFA breaks down walls between Insights and Media
    Expert opinion
    Marketing structureMarketing capabilitiesMarketing operations

    WFA breaks down walls between Insights and Media

    WFA

    Two of the WFA's key workstreams have hosted a first-ever joint session to identify the best way to stop silo-ed thinking.

    Read more about "WFA breaks down walls between Insights and Media"
  19. Benchmark on Use of e-auctions & e-sourcing for marketing suppliers
    Benchmark
    Agency managementMarketing procurementMarketing organisationMarketing procurement

    Benchmark on Use of e-auctions & e-sourcing for marketing suppliers

    WFA

    A WFA benchmark on the use of e-auctions and e-sourcing with marketing communications suppliers, focusing on processes, tools and pros/cons by supplier type.

    Read more about "Benchmark on Use of e-auctions & e-sourcing for marketing suppliers"
  20. Survey results on Marketing in ASEAN
    Benchmark
    Agency managementCMO Forum

    Survey results on Marketing in ASEAN

    WFA

    This document was designed as a means to benchmark thoughts and actions in relation to marketing in ASEAN. It contains consolidated, anonymous, responses from 101 client-side marketers in ASEAN.

    Read more about "Survey results on Marketing in ASEAN"
  21. iHuman
    Expert opinion
    Marketing strategyMarketing strategy

    iHuman

    WFA

    How can big companies deal with the talent challenge in 2016? Rob Dreblow, WFA's Head of Marketing Capabilities, highlights the need for a more trusting relationship.

    Read more about "iHuman"