Knowledge

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Survey on Managing PR suppliers
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Survey on Managing PR suppliers

    WFA

    Survey on how members source and manage the public relations category. 

    Read more about "Survey on Managing PR suppliers"
  2. Survey on China agency rosters
    Benchmark
    Agency managementMarketing procurementMarketing structureMarketing organisationMarketing procurement

    Survey on China agency rosters

    WFA

    Survey on the way WFA members structure their agency rosters in China vs. elsewhere in the world.

    Read more about "Survey on China agency rosters"
  3. MEDIA FORUM Meeting Overview Shanghai July 2016
    Event reports

    MEDIA FORUM Meeting Overview Shanghai July 2016

    WFA

     

    Read more about "MEDIA FORUM Meeting Overview Shanghai July 2016"
  4. WFA’s CMOFORUM @ Cannes Lions. Storydoing over storytelling.
    Expert opinion
    Marketing strategyMarketing strategy

    WFA’s CMOFORUM @ Cannes Lions. Storydoing over storytelling.

    Rob Dreblow

    Predictably, there are those who will find fault in Cannes Lions.

    Read more about "WFA’s CMOFORUM @ Cannes Lions. Storydoing over storytelling."
  5. Webinar: Sourcing ad production
    Video
    Marketing procurementMarketing procurement

    Webinar: Sourcing ad production

    WFA, APR

    In-depth webinar with Advertising Production Resources (APR) on sourcing ad production for WFA members

    Read more about "Webinar: Sourcing ad production"
  6. Expert opinion
    Marketing strategyMarketing strategy

    Cannes Lions 2016 │ VR killed the radio star?

    WFA

    The 63rd edition of the Cannes Lions International Festival of Creativity closed its doors just a few days back

    Read more about "Cannes Lions 2016 │ VR killed the radio star?"
  7. Benchmark on recommended consultancies for brand architecture development
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Benchmark on recommended consultancies for brand architecture development

    WFA

    WFA benchmark conducted for a member looking for recommendations on consultancies for brand architecture development.

    Read more about "Benchmark on recommended consultancies for brand architecture development"
  8. 4 sourcing takeaways from ProcureCon Marketing 2016
    Expert opinion

    4 sourcing takeaways from ProcureCon Marketing 2016

    WFA

    On 14-15 June, WFA chaired the first two days of ProcureCon Marketing in London - a three-day event for marketing procurement specialists to come together and discuss a wide array of sourcing topics.

    Read more about "4 sourcing takeaways from ProcureCon Marketing 2016"
  9. Benchmark on Recommended Agencies for Social Media Audit in China
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Benchmark on Recommended Agencies for Social Media Audit in China

    WFA

    WFA benchmark conducted for a member looking for recommendations of social media audit agencies in China.

    Read more about "Benchmark on Recommended Agencies for Social Media Audit in China"
  10. MEDIA FORUM Meeting Overview Rome, Festival of Media May 2016
    Event reports

    MEDIA FORUM Meeting Overview Rome, Festival of Media May 2016

    WFA

     

    Read more about "MEDIA FORUM Meeting Overview Rome, Festival of Media May 2016"
  11. Report on global media transformation
    BenchmarkVideo
    Agency managementMarketing strategyDigital media transformationMarketing strategy

    Report on global media transformation

    WFA

    Client-side media roles are undergoing considerable change in response to the digitisation of media. How prepared are clients are for the future and what do we need from our agency (and other ecosystem) partners? Find out below.

    Read more about "Report on global media transformation"
  12. CMO FORUM Meeting Overview Cannes June 2016
    Event reports

    CMO FORUM Meeting Overview Cannes June 2016

    WFA

     

    Read more about "CMO FORUM Meeting Overview Cannes June 2016"
  13. Customer disengagement
    Case studies

    Customer disengagement

    Karmarama

     

    Read more about "Customer disengagement"
  14. Webinar: The journey towards customer-centricity
    Video
    Marketing effectivenessDigital media transformation

    Webinar: The journey towards customer-centricity

    WFA, Circus Street

    The disruptive nature of digital continues to open up new channels, generating new communication opportunities between businesses and their customers. In this webinar, Circus Street co-founder Richard Townsend looks at what it takes to become a more customer-centric organisation, as well as the challenges and opportunities within ‘digital transformation’.

    Read more about "Webinar: The journey towards customer-centricity"
  15. Webinar: Ad fraud guidance for media investors
    Video

    Webinar: Ad fraud guidance for media investors

    WFA

    In this webinar, WFA will present the headlines from our ad fraud guidance, explaining the challenges we are facing as an industry and as individual companies, as well as exploring potential solutions companies can put in place internally and externally.

    Read more about "Webinar: Ad fraud guidance for media investors"
  16. Benchmark on brand tracking in China
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark on brand tracking in China

    WFA

    WFA benchmark conducted for a member looking for panel companies (for brand tracking) in China.

    Read more about "Benchmark on brand tracking in China"
  17. Benchmark on Innovative brand tracking suppliers
    Benchmark
    Agency management

    Benchmark on Innovative brand tracking suppliers

    WFA

     

    Read more about "Benchmark on Innovative brand tracking suppliers"
  18. Study results on Verification partners & viewability
    Benchmark
    Marketing procurementMarketing procurement

    Study results on Verification partners & viewability

    WFA

    The purpose of this document is to better understand perceptions and actions in relation to verification providers, notably in the field of viewable impressions.

    Read more about "Study results on Verification partners & viewability"
  19. Press releases

    WFA comments on ANA research on media transparency

    WFA

    WFA Press Release

    Read more about "WFA comments on ANA research on media transparency"
  20. Benchmark on Average video view figures
    Benchmark

    Benchmark on Average video view figures

    WFA

    WFA benchmark conducted for a member looking for average video view figures: view through rate, view time, number of views.

    Read more about "Benchmark on Average video view figures"
  21. Press releases

    WFA issues first advice for combatting ad fraud

    WFA

    Ad fraud likely to exceed $50bn globally by 2025 on current trends second only to the drugs trade as a source of income for organized crime Advertisers are the only victims. Agencies, vendors and media owners still benefit, albeit unintentionally, from fees and commission when fraud occurs Brands should apply caution to their digital investment until the advertising technology industry takes decisive action to deal effectively with the problem

    Read more about "WFA issues first advice for combatting ad fraud"