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Media & analyticsData, data everywhere…delivering a transformation in data management
Read more about "Data, data everywhere…delivering a transformation in data management"dmexco, one of the world’s largest digital marketing exhibitions, is big to say the least.
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Marketing procurementMarketing procurementSOURCING FORUM Meeting Overview Singapore September 2016
Read more about "SOURCING FORUM Meeting Overview Singapore September 2016"Meeting headlines: 1. Category management: how global can you go? 2. Rethinking the way sourcing reports savings 3. Procuring production for content led marketing
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INSIGHT FORUM Meeting Overview Singapore September 2016
Read more about "INSIGHT FORUM Meeting Overview Singapore September 2016"Meeting headlines: 1. Five ways Insights can get closer to marketing 2. Behavioural analysis and targeting just got smarter 3. How to set up internal Insights communities
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Benchmark on Media auditor RFP
Read more about "Benchmark on Media auditor RFP"WFA benchmark conducted for a member that was about to begin an RFP process for a global media auditor appointment and was looking for recommendations on this process.
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PAG - Meeting presentation - September 20, 2016
Read more about "PAG - Meeting presentation - September 20, 2016" -
CDO FORUM Meeting Overview Cologne September 2016
Read more about "CDO FORUM Meeting Overview Cologne September 2016"Meeting headlines: 1. Setting the “burning platform for change” – the road to Data Driven Precision Marketing 2. Data, data everywhere…delivering a transformation in data management 3. “Story-telling in their DNA” – assembling the most impactful content partnership
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Webinar: What is the future of insights?
Read more about "Webinar: What is the future of insights?"In this webinar, BrainJuicer's (now System1) Chief Juicer and CEO, John Kearon, explores the findings of the Future of Insights Project.
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7 steps to successful agency assessment & performance management
Read more about "7 steps to successful agency assessment & performance management"The WFA Workshop on Successful Agency Management in Singapore on 12 August saw a select group of marketing,
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8 observations on conducting a social media audit in China
Read more about "8 observations on conducting a social media audit in China"The WFA recently conducted a benchmark on recommended agencies for social media audit in China.
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Global Marketer WeekAPEC continues focus on ad standards
Read more about "APEC continues focus on ad standards"On 22 and 23 August 2016, the Asia-Pacific Economic Cooperation (APEC) held its third workshop on advertising standards in Lima, Peru.
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Raising your game: driving effectiveness with online video
Read more about "Raising your game: driving effectiveness with online video"Building on the momentum of the event in Singapore this May, the WFA held a similar seminar in Hong Kong on 5 August to continue the conversations around effectiveness and online video with locally-based marketers.
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Agency managementMedia & analyticsMarketing procurementMarketing procurementBenchmark on recommended Customer Data Strategy Consultants
Read more about "Benchmark on recommended Customer Data Strategy Consultants"WFA benchmark conducted for a member looking for recommended Customer Data Strategy Consultants.
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Agency managementMarketing procurementMarketing procurementBenchmark on recommended Creative agencies in Middle East
Read more about "Benchmark on recommended Creative agencies in Middle East"WFA benchmark conducted for a member looking for recommended creative agencies in Saudi Arabia. More specifically agencies that could be described as boutique.
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Webinar: How to Raise your Game and Win in Programmatic
Read more about "Webinar: How to Raise your Game and Win in Programmatic"James Sampson, Asia Pacific VP & GM at DataXu, continues on from the successful WFA Workshop on Programmatic Buying earlier in 2016 to discuss how brands can elevate their current efforts towards improved levels of programmatic success.
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Marketing procurementMarketing procurementSurvey on measuring market share
Read more about "Survey on measuring market share"Survey on how members track and measure market share, looking at available data sources, satisfaction with supplier services, and the use of different sales, unit and volume share calculations.
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Marketing structureCMO ForumContent marketingContent marketing survey results
Read more about "Content marketing survey results"The purpose of this study is to better understand perceptions and actions in relation to content marketing, notably in relation to internal resource.
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5 Ways Brands can improve Media Agency Capabilities
Read more about "5 Ways Brands can improve Media Agency Capabilities"It was a full house in Shanghai as more than 30 client-side media leaders from the WFA network gathered in the L’Oreal offices for the WFA MEDIAFORUM on 7 July. Ranji David, Marketing Director Asia at WFA, shares some of the learnings.
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Webinar on ANA/K2 transparency investigation: findings and recommendations
Read more about "Webinar on ANA/K2 transparency investigation: findings and recommendations"Nick Manning, CSO of Ebiquity will share recommendations, jointly created with the ANA, following the widely publicised K2 investigation.
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Marketing strategyMarketing strategyWFA President & RBS CMO: 'Advertisers should remember they need agencies'
Read more about "WFA President & RBS CMO: 'Advertisers should remember they need agencies'"The recent ANA report into media rebates in the US is an important moment for our industry and could be a positive catalyst for change if we work together to find solutions, says WFA President and RBS CMO David Wheldon.
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Agency managementMarketing procurementRetail media & ecommerceMarketing procurementBenchmark on recommended eCommerce partners in Europe
Read more about "Benchmark on recommended eCommerce partners in Europe"WFA benchmark conducted for a member looking for recommendations on eCommerce partners in Europe.
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Webinar: Generating actionable insights from online communities
Read more about "Webinar: Generating actionable insights from online communities"WFA partners with CSpace to offer members interested in market research and consumer insights a chance to learn about trends in managing online communities.
