Knowledge

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. MEDIA FORUM Meeting Overview NY Madrid 2016
    Event reports

    MEDIA FORUM Meeting Overview NY Madrid 2016

    WFA

     Meeting headlines: 1. “Constant reappraisal of product” – recommendations for working with verification companies 2. ‘The state of bots in 2016’ – tracking the sophistication of ad fraud ‘bots’ 3. “The strategic principles important for your business” – guiding your tech model choices 4. Programmatic RFI – “laying the foundations for a future-proofed ecosystem” 5. In pursuit of ‘100% viewability’

    Read more about "MEDIA FORUM Meeting Overview NY Madrid 2016"
  2. INSIGHT FORUM Meeting Overview London November 2016
    Event reports

    INSIGHT FORUM Meeting Overview London November 2016

    WFA

     Meeting headlines: 1. Market researchers as storytellers 2. CGS (consumer generated segmentation): co-creating your segments 3. The future of insights? Artificial intelligence within behavioural modelling

    Read more about "INSIGHT FORUM Meeting Overview London November 2016"
  3. Webinar: AVMSD revision
    Video
    Advertising & policy

    Webinar: AVMSD revision

    WFA

    Everything you need to know about the revision of the EU AVMS Directive from the marketers' perspective

    Read more about "Webinar: AVMSD revision"
  4. Expert opinion
    Marketing strategyMarketing strategy

    5 takeaways from WFA's CMO Luncheon

    WFA

    A soccer legend, a business angel and wrestling royalty all walk into a restaurant....

    Read more about "5 takeaways from WFA's CMO Luncheon"
  5. Five ways Insights can get closer to marketing
    Expert opinion

    Five ways Insights can get closer to marketing

    WFA

    Earlier in the year, WFA and BrainJuicer looked at how marketing leaders perceive their consumer research and business insights counterparts. The results were not that pretty.

    Read more about "Five ways Insights can get closer to marketing"
  6. MEDIA FORUM Meeting Overview NY October 2016
    Event reports

    MEDIA FORUM Meeting Overview NY October 2016

    WFA

     Meeting headlines: 1. “The contractual foundation of the industry is deficient” – global trends in media transparency 2. Best practice in delivering global media transparency – the internal & external 3. “Setting a global vision for media” – media transformation cases 4. Media transformation: “If it’s not strategic, don’t do it yourself”

    Read more about "MEDIA FORUM Meeting Overview NY October 2016"
  7. Benchmark on the use of crowd-sourcing
    Benchmark
    Marketing procurementMarketing capabilitiesMarketing procurement

    Benchmark on the use of crowd-sourcing

    WFA

    WFA benchmark on how to use crowd-sourcing, covering the opportunities and challenges in using this technique, and its application in producing ideas and content.

    Read more about "Benchmark on the use of crowd-sourcing"
  8. Survey on regional marketing structures
    Benchmark
    Marketing structure

    Survey on regional marketing structures

    WFA

     This research was created to draw a picture of regional marketing structures, roles and responsibilities.

    Read more about "Survey on regional marketing structures"
  9. Survey on Global Ad Server Management
    Benchmark

    Survey on Global Ad Server Management

    WFA, Ebiquity

    The aim of this research is to build a picture into how multinational companies are structuring their relationships with ad serving companies, who they are working with and how much they are spending on ad serving.

    Read more about "Survey on Global Ad Server Management"
  10. RAC - Meeting presentation - September 21, 2016
    Event reports

    RAC - Meeting presentation - September 21, 2016

    WFA

     

    Read more about "RAC - Meeting presentation - September 21, 2016"
  11. Survey on Working with adtech and martech startups
    Benchmark
    Ad techAgency managementMarketing structureCMO ForumMarketing organisation

    Survey on Working with adtech and martech startups

    WFA

    The objective of this study is to shed some light on the challenges and potential opportunities regarding big brands and ad/mar-tech startups working together.

    Read more about "Survey on Working with adtech and martech startups"
  12. Expert opinion
    Marketing strategyMarketing strategy

    The changing role of the CMO

    WFA

    This September, the WFA partnered with the AllThatMatters conference to develop and curate a new conference stream titled MarketingMatters.

    Read more about "The changing role of the CMO"
  13. “Gotta catch ‘em all!” 5 digital trends at dmexco 2016
    Expert opinionEvent reports
    Digital media transformation

    “Gotta catch ‘em all!” 5 digital trends at dmexco 2016

    Laura Baeyens

    dmexco is the kind of digital marketing event you should prepare for in advance to get the most out of.

    Read more about "“Gotta catch ‘em all!” 5 digital trends at dmexco 2016"
  14. Benchmark on setting up knowledge/insights sharing platforms
    Benchmark
    Media & analytics

    Benchmark on setting up knowledge/insights sharing platforms

    WFA

     WFA benchmark conducted for a member looking for feedback on setting up knowledge/insights sharing platforms, including recommended suppliers.

    Read more about "Benchmark on setting up knowledge/insights sharing platforms"
  15. Press releases

    Barclays' Elinor Bateman to lead WFA's new Insight forum

    WFA

    Elinor Bateman has been named as the first-ever chair of the WFA' INSIGHT FORUM, ahead of two meetings in London on October 18th and November 10th.

    Read more about "Barclays' Elinor Bateman to lead WFA's new Insight forum"
  16. Data, data everywhere…delivering a transformation in data management
    Expert opinionEvent reports
    Media & analytics

    Data, data everywhere…delivering a transformation in data management

    Matt Green

    dmexco, one of the world’s largest digital marketing exhibitions, is big to say the least.

    Read more about "Data, data everywhere…delivering a transformation in data management"
  17. SOURCING FORUM Meeting Overview Singapore September 2016
    Event reports
    Marketing procurementMarketing procurement

    SOURCING FORUM Meeting Overview Singapore September 2016

    WFA

     Meeting headlines: 1. Category management: how global can you go? 2. Rethinking the way sourcing reports savings 3. Procuring production for content led marketing

    Read more about "SOURCING FORUM Meeting Overview Singapore September 2016"
  18. INSIGHT FORUM Meeting Overview Singapore September 2016
    Event reports

    INSIGHT FORUM Meeting Overview Singapore September 2016

    WFA

     Meeting headlines: 1. Five ways Insights can get closer to marketing 2. Behavioural analysis and targeting just got smarter 3. How to set up internal Insights communities

    Read more about "INSIGHT FORUM Meeting Overview Singapore September 2016"
  19. Benchmark on Media auditor RFP
    Benchmark

    Benchmark on Media auditor RFP

    WFA

     WFA benchmark conducted for a member that was about to begin an RFP process for a global media auditor appointment and was looking for recommendations on this process.

    Read more about "Benchmark on Media auditor RFP"
  20. PAG - Meeting presentation - September 20, 2016
    Event reports

    PAG - Meeting presentation - September 20, 2016

    WFA

     

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  21. CDO FORUM Meeting Overview Cologne September 2016
    Event reports

    CDO FORUM Meeting Overview Cologne September 2016

    WFA

     Meeting headlines: 1. Setting the “burning platform for change” – the road to Data Driven Precision Marketing 2. Data, data everywhere…delivering a transformation in data management 3. “Story-telling in their DNA” – assembling the most impactful content partnership

    Read more about "CDO FORUM Meeting Overview Cologne September 2016"