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Agency managementMarketing procurementMarketing procurementBenchmark on recommended Creative agencies in Middle East
Read more about "Benchmark on recommended Creative agencies in Middle East"WFA benchmark conducted for a member looking for recommended creative agencies in Saudi Arabia. More specifically agencies that could be described as boutique.
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Webinar: How to Raise your Game and Win in Programmatic
Read more about "Webinar: How to Raise your Game and Win in Programmatic"James Sampson, Asia Pacific VP & GM at DataXu, continues on from the successful WFA Workshop on Programmatic Buying earlier in 2016 to discuss how brands can elevate their current efforts towards improved levels of programmatic success.
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Marketing procurementMarketing procurementSurvey on measuring market share
Read more about "Survey on measuring market share"Survey on how members track and measure market share, looking at available data sources, satisfaction with supplier services, and the use of different sales, unit and volume share calculations.
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Marketing structureCMO ForumContent marketingContent marketing survey results
Read more about "Content marketing survey results"The purpose of this study is to better understand perceptions and actions in relation to content marketing, notably in relation to internal resource.
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5 Ways Brands can improve Media Agency Capabilities
Read more about "5 Ways Brands can improve Media Agency Capabilities"It was a full house in Shanghai as more than 30 client-side media leaders from the WFA network gathered in the L’Oreal offices for the WFA MEDIAFORUM on 7 July. Ranji David, Marketing Director Asia at WFA, shares some of the learnings.
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Webinar on ANA/K2 transparency investigation: findings and recommendations
Read more about "Webinar on ANA/K2 transparency investigation: findings and recommendations"Nick Manning, CSO of Ebiquity will share recommendations, jointly created with the ANA, following the widely publicised K2 investigation.
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Marketing strategyMarketing strategyWFA President & RBS CMO: 'Advertisers should remember they need agencies'
Read more about "WFA President & RBS CMO: 'Advertisers should remember they need agencies'"The recent ANA report into media rebates in the US is an important moment for our industry and could be a positive catalyst for change if we work together to find solutions, says WFA President and RBS CMO David Wheldon.
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Agency managementMarketing procurementRetail media & ecommerceMarketing procurementBenchmark on recommended eCommerce partners in Europe
Read more about "Benchmark on recommended eCommerce partners in Europe"WFA benchmark conducted for a member looking for recommendations on eCommerce partners in Europe.
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Webinar: Generating actionable insights from online communities
Read more about "Webinar: Generating actionable insights from online communities"WFA partners with CSpace to offer members interested in market research and consumer insights a chance to learn about trends in managing online communities.
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Agency managementMarketing procurementMarketing procurementBenchmark on recommended creative agencies and consultancies
Read more about "Benchmark on recommended creative agencies and consultancies"An overview of creative agencies and consultancies in Australia specialising in the fashion and beauty sectors.
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Agency managementBenchmark on Fashion/beauty agencies in Australia
Read more about "Benchmark on Fashion/beauty agencies in Australia" -
Marketing procurementMarketing procurementBenchmark on the use of supply chain financing
Read more about "Benchmark on the use of supply chain financing"Benchmark on the use of supply chain financing within marketing, looking at how the extension of payment terms can be mitigated by 3rd party financing.
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MasterCard's Sam Ahmed to chair WFA CMOFORUM in Asia
Read more about "MasterCard's Sam Ahmed to chair WFA CMOFORUM in Asia"WFA Press Release
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Agency managementMarketing procurementMarketing procurementSurvey on Managing PR suppliers
Read more about "Survey on Managing PR suppliers"Survey on how members source and manage the public relations category.
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Agency managementMarketing procurementMarketing structureMarketing organisationMarketing procurementSurvey on China agency rosters
Read more about "Survey on China agency rosters"Survey on the way WFA members structure their agency rosters in China vs. elsewhere in the world.
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MEDIA FORUM Meeting Overview Shanghai July 2016
Read more about "MEDIA FORUM Meeting Overview Shanghai July 2016"Meeting Headlines: 1. Up to 75% of ad inventory ‘valueless’ – recommendations to safeguard investment in China 2. “Change managers?” – perspectives on the future of media agencies 3. “Treat us like suppliers & that will define the relationship” – exploring client/agency issues in China 4. Recommendations for improved media management in China
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Marketing strategyMarketing strategyWFA’s CMOFORUM @ Cannes Lions. Storydoing over storytelling.
Read more about "WFA’s CMOFORUM @ Cannes Lions. Storydoing over storytelling."Predictably, there are those who will find fault in Cannes Lions.
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Marketing procurementMarketing procurement
Webinar: Sourcing ad production
Read more about "Webinar: Sourcing ad production"In-depth webinar with Advertising Production Resources (APR) on sourcing ad production for WFA members
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Marketing strategyMarketing strategy
Cannes Lions 2016 │ VR killed the radio star?
Read more about "Cannes Lions 2016 │ VR killed the radio star?"The 63rd edition of the Cannes Lions International Festival of Creativity closed its doors just a few days back
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Agency managementMarketing procurementMarketing procurementBenchmark on recommended consultancies for brand architecture development
Read more about "Benchmark on recommended consultancies for brand architecture development"WFA benchmark conducted for a member looking for recommendations on consultancies for brand architecture development.
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4 sourcing takeaways from ProcureCon Marketing 2016
Read more about "4 sourcing takeaways from ProcureCon Marketing 2016"On 14-15 June, WFA chaired the first two days of ProcureCon Marketing in London - a three-day event for marketing procurement specialists to come together and discuss a wide array of sourcing topics.
