Knowledge

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    Benchmark on recommended creative agencies and consultancies
    Agency managementMarketing procurementMarketing procurement

    Benchmark on recommended creative agencies and consultancies

    An overview of creative agencies and consultancies in Australia specialising in the fashion and beauty sectors.

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  2.    Benchmark on Fashion/beauty agencies in Australia
    Agency management

    Benchmark on Fashion/beauty agencies in Australia

     

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  3.    Benchmark on the use of supply chain financing
    Marketing procurementMarketing procurement

    Benchmark on the use of supply chain financing

    Benchmark on the use of supply chain financing within marketing, looking at how the extension of payment terms can be mitigated by 3rd party financing.

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  4. MasterCard's Sam Ahmed to chair WFA CMOFORUM in Asia

    WFA Press Release

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  5.    Survey on Managing PR suppliers
    Agency managementMarketing procurementMarketing procurement

    Survey on Managing PR suppliers

    Survey on how members source and manage the public relations category. 

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  6.    Survey on China agency rosters
    Agency managementMarketing procurementMarketing structureMarketing organisationMarketing procurement

    Survey on China agency rosters

    Survey on the way WFA members structure their agency rosters in China vs. elsewhere in the world.

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  7.    MEDIA FORUM Meeting Overview Shanghai July 2016

    MEDIA FORUM Meeting Overview Shanghai July 2016

     

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  8.    WFA’s CMOFORUM @ Cannes Lions. Storydoing over storytelling.
    Marketing strategyMarketing strategy

    WFA’s CMOFORUM @ Cannes Lions. Storydoing over storytelling.

    Predictably, there are those who will find fault in Cannes Lions.

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  9.    Webinar: Sourcing ad production
    Marketing procurementMarketing procurement

    Webinar: Sourcing ad production

    In-depth webinar with Advertising Production Resources (APR) on sourcing ad production for WFA members

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  10. Marketing strategyMarketing strategy

    Cannes Lions 2016 │ VR killed the radio star?

    The 63rd edition of the Cannes Lions International Festival of Creativity closed its doors just a few days back

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  11.    Benchmark on recommended consultancies for brand architecture development
    Agency managementMarketing procurementMarketing procurement

    Benchmark on recommended consultancies for brand architecture development

    WFA benchmark conducted for a member looking for recommendations on consultancies for brand architecture development.

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  12.    4 sourcing takeaways from ProcureCon Marketing 2016

    4 sourcing takeaways from ProcureCon Marketing 2016

    On 14-15 June, WFA chaired the first two days of ProcureCon Marketing in London - a three-day event for marketing procurement specialists to come together and discuss a wide array of sourcing topics.

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  13.    Benchmark on Recommended Agencies for Social Media Audit in China
    Agency managementMarketing procurementMarketing procurement

    Benchmark on Recommended Agencies for Social Media Audit in China

    WFA benchmark conducted for a member looking for recommendations of social media audit agencies in China.

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  14.    MEDIA FORUM Meeting Overview Rome, Festival of Media May 2016

    MEDIA FORUM Meeting Overview Rome, Festival of Media May 2016

     

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  15.    Report on global media transformation
    Agency managementMarketing strategyDigital media transformationMarketing strategy

    Report on global media transformation

    Client-side media roles are undergoing considerable change in response to the digitisation of media. How prepared are clients are for the future and what do we need from our agency (and other ecosystem) partners? Find out below.

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  16.    CMO FORUM Meeting Overview Cannes June 2016

    CMO FORUM Meeting Overview Cannes June 2016

     

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  17.    Customer disengagement

    Customer disengagement

     

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  18.    Webinar: The journey towards customer-centricity
    Marketing effectivenessDigital media transformation

    Webinar: The journey towards customer-centricity

    The disruptive nature of digital continues to open up new channels, generating new communication opportunities between businesses and their customers. In this webinar, Circus Street co-founder Richard Townsend looks at what it takes to become a more customer-centric organisation, as well as the challenges and opportunities within ‘digital transformation’.

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  19.    Webinar: Ad fraud guidance for media investors

    Webinar: Ad fraud guidance for media investors

    In this webinar, WFA will present the headlines from our ad fraud guidance, explaining the challenges we are facing as an industry and as individual companies, as well as exploring potential solutions companies can put in place internally and externally.

    Read more about "Webinar: Ad fraud guidance for media investors"
  20.    Benchmark on brand tracking in China
    Marketing procurementMarketing procurement

    Benchmark on brand tracking in China

    WFA benchmark conducted for a member looking for panel companies (for brand tracking) in China.

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  21.    Benchmark on  Innovative brand tracking suppliers
    Agency management

    Benchmark on Innovative brand tracking suppliers

     

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