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An overview of creative agencies and consultancies in Australia specialising in the fashion and beauty sectors.
Benchmark on the use of supply chain financing within marketing, looking at how the extension of payment terms can be mitigated by 3rd party financing.
WFA Press Release
Survey on how members source and manage the public relations category.
Survey on the way WFA members structure their agency rosters in China vs. elsewhere in the world.
Predictably, there are those who will find fault in Cannes Lions.
In-depth webinar with Advertising Production Resources (APR) on sourcing ad production for WFA members
The 63rd edition of the Cannes Lions International Festival of Creativity closed its doors just a few days back
WFA benchmark conducted for a member looking for recommendations on consultancies for brand architecture development.
On 14-15 June, WFA chaired the first two days of ProcureCon Marketing in London - a three-day event for marketing procurement specialists to come together and discuss a wide array of sourcing topics.
WFA benchmark conducted for a member looking for recommendations of social media audit agencies in China.
Client-side media roles are undergoing considerable change in response to the digitisation of media. How prepared are clients are for the future and what do we need from our agency (and other ecosystem) partners? Find out below.
The disruptive nature of digital continues to open up new channels, generating new communication opportunities between businesses and their customers. In this webinar, Circus Street co-founder Richard Townsend looks at what it takes to become a more customer-centric organisation, as well as the challenges and opportunities within ‘digital transformation’.
In this webinar, WFA will present the headlines from our ad fraud guidance, explaining the challenges we are facing as an industry and as individual companies, as well as exploring potential solutions companies can put in place internally and externally.
WFA benchmark conducted for a member looking for panel companies (for brand tracking) in China.