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Marketing procurementMarketing capabilitiesMarketing procurementBenchmark on the use of crowd-sourcing
Read more about "Benchmark on the use of crowd-sourcing"WFA benchmark on how to use crowd-sourcing, covering the opportunities and challenges in using this technique, and its application in producing ideas and content.
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Marketing structureSurvey on regional marketing structures
Read more about "Survey on regional marketing structures"This research was created to draw a picture of regional marketing structures, roles and responsibilities.
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Survey on Global Ad Server Management
Read more about "Survey on Global Ad Server Management"The aim of this research is to build a picture into how multinational companies are structuring their relationships with ad serving companies, who they are working with and how much they are spending on ad serving.
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RAC - Meeting presentation - September 21, 2016
Read more about "RAC - Meeting presentation - September 21, 2016" -
Ad techAgency managementMarketing structureCMO ForumMarketing organisationSurvey on Working with adtech and martech startups
Read more about "Survey on Working with adtech and martech startups"The objective of this study is to shed some light on the challenges and potential opportunities regarding big brands and ad/mar-tech startups working together.
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Marketing strategyMarketing strategy
The changing role of the CMO
Read more about "The changing role of the CMO"This September, the WFA partnered with the AllThatMatters conference to develop and curate a new conference stream titled MarketingMatters.
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Digital media transformation“Gotta catch ‘em all!” 5 digital trends at dmexco 2016
Read more about "“Gotta catch ‘em all!” 5 digital trends at dmexco 2016"dmexco is the kind of digital marketing event you should prepare for in advance to get the most out of.
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Media & analyticsBenchmark on setting up knowledge/insights sharing platforms
Read more about "Benchmark on setting up knowledge/insights sharing platforms"WFA benchmark conducted for a member looking for feedback on setting up knowledge/insights sharing platforms, including recommended suppliers.
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Barclays' Elinor Bateman to lead WFA's new Insight forum
Read more about "Barclays' Elinor Bateman to lead WFA's new Insight forum"Elinor Bateman has been named as the first-ever chair of the WFA' INSIGHT FORUM, ahead of two meetings in London on October 18th and November 10th.
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Media & analyticsData, data everywhere…delivering a transformation in data management
Read more about "Data, data everywhere…delivering a transformation in data management"dmexco, one of the world’s largest digital marketing exhibitions, is big to say the least.
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Marketing procurementMarketing procurementSOURCING FORUM Meeting Overview Singapore September 2016
Read more about "SOURCING FORUM Meeting Overview Singapore September 2016"Meeting headlines: 1. Category management: how global can you go? 2. Rethinking the way sourcing reports savings 3. Procuring production for content led marketing
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INSIGHT FORUM Meeting Overview Singapore September 2016
Read more about "INSIGHT FORUM Meeting Overview Singapore September 2016"Meeting headlines: 1. Five ways Insights can get closer to marketing 2. Behavioural analysis and targeting just got smarter 3. How to set up internal Insights communities
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Benchmark on Media auditor RFP
Read more about "Benchmark on Media auditor RFP"WFA benchmark conducted for a member that was about to begin an RFP process for a global media auditor appointment and was looking for recommendations on this process.
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PAG - Meeting presentation - September 20, 2016
Read more about "PAG - Meeting presentation - September 20, 2016" -
CDO FORUM Meeting Overview Cologne September 2016
Read more about "CDO FORUM Meeting Overview Cologne September 2016"Meeting headlines: 1. Setting the “burning platform for change” – the road to Data Driven Precision Marketing 2. Data, data everywhere…delivering a transformation in data management 3. “Story-telling in their DNA” – assembling the most impactful content partnership
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Webinar: What is the future of insights?
Read more about "Webinar: What is the future of insights?"In this webinar, BrainJuicer's (now System1) Chief Juicer and CEO, John Kearon, explores the findings of the Future of Insights Project.
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7 steps to successful agency assessment & performance management
Read more about "7 steps to successful agency assessment & performance management"The WFA Workshop on Successful Agency Management in Singapore on 12 August saw a select group of marketing,
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8 observations on conducting a social media audit in China
Read more about "8 observations on conducting a social media audit in China"The WFA recently conducted a benchmark on recommended agencies for social media audit in China.
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Global Marketer WeekAPEC continues focus on ad standards
Read more about "APEC continues focus on ad standards"On 22 and 23 August 2016, the Asia-Pacific Economic Cooperation (APEC) held its third workshop on advertising standards in Lima, Peru.
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Raising your game: driving effectiveness with online video
Read more about "Raising your game: driving effectiveness with online video"Building on the momentum of the event in Singapore this May, the WFA held a similar seminar in Hong Kong on 5 August to continue the conversations around effectiveness and online video with locally-based marketers.
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Agency managementMedia & analyticsMarketing procurementMarketing procurementBenchmark on recommended Customer Data Strategy Consultants
Read more about "Benchmark on recommended Customer Data Strategy Consultants"WFA benchmark conducted for a member looking for recommended Customer Data Strategy Consultants.
