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CDO FORUM Meeting Overview Amsterdam November 2016
Read more about "CDO FORUM Meeting Overview Amsterdam November 2016"Meeting headlines: 1. “Starting to kiss some frogs” – big brand collaboration with start-ups 2. “Head of digital marketing to head of customer obsession” – changing role of digital marketers 3. The journey to connected customer marketing: 7 critical factors to concentrate on for 2017 4. ‘Mastering your digital destiny’ – getting control of data and technology
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Marketing procurementMarketing procurementSOURCING FORUM Meeting Overview Paris November 2016
Read more about "SOURCING FORUM Meeting Overview Paris November 2016"Meeting headlines: 1. How should procurement respond to media transparency issues? 2. Four ways to build your marketing procurement community 3. Sourcing consumer insights
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Trends & forecastsMedia cost inflation & deflation forecasts 2017
Read more about "Media cost inflation & deflation forecasts 2017" -
CMO ForumIMC FORUM Meeting Overview London November 2016
Read more about "IMC FORUM Meeting Overview London November 2016"Meeting headlines: 1. Time’s up for proxy metrics? 2. Common measurement challenges and potential solutions. 3. Even the best partners need a little cajoling.
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Brand building in the age of social media
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Media & analyticsTime to give up on Bullxxxx proxy metrics?
Read more about "Time to give up on Bullxxxx proxy metrics?" -
MEDIA FORUM Meeting Overview NY Madrid 2016
Read more about "MEDIA FORUM Meeting Overview NY Madrid 2016"Meeting headlines: 1. “Constant reappraisal of product” – recommendations for working with verification companies 2. ‘The state of bots in 2016’ – tracking the sophistication of ad fraud ‘bots’ 3. “The strategic principles important for your business” – guiding your tech model choices 4. Programmatic RFI – “laying the foundations for a future-proofed ecosystem” 5. In pursuit of ‘100% viewability’
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INSIGHT FORUM Meeting Overview London November 2016
Read more about "INSIGHT FORUM Meeting Overview London November 2016"Meeting headlines: 1. Market researchers as storytellers 2. CGS (consumer generated segmentation): co-creating your segments 3. The future of insights? Artificial intelligence within behavioural modelling
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Advertising & policyWebinar: AVMSD revision
Read more about "Webinar: AVMSD revision"Everything you need to know about the revision of the EU AVMS Directive from the marketers' perspective
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Marketing strategyMarketing strategy
5 takeaways from WFA's CMO Luncheon
Read more about "5 takeaways from WFA's CMO Luncheon"A soccer legend, a business angel and wrestling royalty all walk into a restaurant....
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Five ways Insights can get closer to marketing
Read more about "Five ways Insights can get closer to marketing"Earlier in the year, WFA and BrainJuicer looked at how marketing leaders perceive their consumer research and business insights counterparts. The results were not that pretty.
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MEDIA FORUM Meeting Overview NY October 2016
Read more about "MEDIA FORUM Meeting Overview NY October 2016"Meeting headlines: 1. “The contractual foundation of the industry is deficient” – global trends in media transparency 2. Best practice in delivering global media transparency – the internal & external 3. “Setting a global vision for media” – media transformation cases 4. Media transformation: “If it’s not strategic, don’t do it yourself”
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Marketing procurementMarketing capabilitiesMarketing procurementBenchmark on the use of crowd-sourcing
Read more about "Benchmark on the use of crowd-sourcing"WFA benchmark on how to use crowd-sourcing, covering the opportunities and challenges in using this technique, and its application in producing ideas and content.
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Marketing structureSurvey on regional marketing structures
Read more about "Survey on regional marketing structures"This research was created to draw a picture of regional marketing structures, roles and responsibilities.
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Survey on Global Ad Server Management
Read more about "Survey on Global Ad Server Management"The aim of this research is to build a picture into how multinational companies are structuring their relationships with ad serving companies, who they are working with and how much they are spending on ad serving.
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RAC - Meeting presentation - September 21, 2016
Read more about "RAC - Meeting presentation - September 21, 2016" -
Ad techAgency managementMarketing structureCMO ForumMarketing organisationSurvey on Working with adtech and martech startups
Read more about "Survey on Working with adtech and martech startups"The objective of this study is to shed some light on the challenges and potential opportunities regarding big brands and ad/mar-tech startups working together.
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Marketing strategyMarketing strategy
The changing role of the CMO
Read more about "The changing role of the CMO"This September, the WFA partnered with the AllThatMatters conference to develop and curate a new conference stream titled MarketingMatters.
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Digital media transformation“Gotta catch ‘em all!” 5 digital trends at dmexco 2016
Read more about "“Gotta catch ‘em all!” 5 digital trends at dmexco 2016"dmexco is the kind of digital marketing event you should prepare for in advance to get the most out of.
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Media & analyticsBenchmark on setting up knowledge/insights sharing platforms
Read more about "Benchmark on setting up knowledge/insights sharing platforms"WFA benchmark conducted for a member looking for feedback on setting up knowledge/insights sharing platforms, including recommended suppliers.
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Barclays' Elinor Bateman to lead WFA's new Insight forum
Read more about "Barclays' Elinor Bateman to lead WFA's new Insight forum"Elinor Bateman has been named as the first-ever chair of the WFA' INSIGHT FORUM, ahead of two meetings in London on October 18th and November 10th.
