Knowledge

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Brand building in the age of social media
    Case studies

    Brand building in the age of social media

    VICE

     

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  2. Time to give up on Bullxxxx proxy metrics?
    Case studies
    Media & analytics

    Time to give up on Bullxxxx proxy metrics?

    Karmarama

     

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  3. MEDIA FORUM Meeting Overview NY Madrid 2016
    Event reports

    MEDIA FORUM Meeting Overview NY Madrid 2016

    WFA

     

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  4. INSIGHT FORUM Meeting Overview London November 2016
    Event reports

    INSIGHT FORUM Meeting Overview London November 2016

    WFA

     

    Read more about "INSIGHT FORUM Meeting Overview London November 2016"
  5. Webinar: AVMSD revision
    Video
    Advertising & policy

    Webinar: AVMSD revision

    WFA

    Everything you need to know about the revision of the EU AVMS Directive from the marketers' perspective

    Read more about "Webinar: AVMSD revision"
  6. Expert opinion
    Marketing strategyMarketing strategy

    5 takeaways from WFA's CMO Luncheon

    WFA

    A soccer legend, a business angel and wrestling royalty all walk into a restaurant....

    Read more about "5 takeaways from WFA's CMO Luncheon"
  7. Five ways Insights can get closer to marketing
    Expert opinion

    Five ways Insights can get closer to marketing

    WFA

    Earlier in the year, WFA and BrainJuicer looked at how marketing leaders perceive their consumer research and business insights counterparts. The results were not that pretty.

    Read more about "Five ways Insights can get closer to marketing"
  8. MEDIA FORUM Meeting Overview NY October 2016
    Event reports

    MEDIA FORUM Meeting Overview NY October 2016

    WFA

     

    Read more about "MEDIA FORUM Meeting Overview NY October 2016"
  9. Benchmark on the use of crowd-sourcing
    Benchmark
    Marketing procurementMarketing capabilitiesMarketing procurement

    Benchmark on the use of crowd-sourcing

    WFA

    WFA benchmark on how to use crowd-sourcing, covering the opportunities and challenges in using this technique, and its application in producing ideas and content.

    Read more about "Benchmark on the use of crowd-sourcing"
  10. Survey on regional marketing structures
    Benchmark
    Marketing structure

    Survey on regional marketing structures

    WFA

     This research was created to draw a picture of regional marketing structures, roles and responsibilities.

    Read more about "Survey on regional marketing structures"
  11. Survey on Global Ad Server Management
    Benchmark

    Survey on Global Ad Server Management

    WFA, Ebiquity

    The aim of this research is to build a picture into how multinational companies are structuring their relationships with ad serving companies, who they are working with and how much they are spending on ad serving.

    Read more about "Survey on Global Ad Server Management"
  12. RAC - Meeting presentation - September 21, 2016
    Event reports

    RAC - Meeting presentation - September 21, 2016

    WFA

     

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  13. Survey on Working with adtech and martech startups
    Benchmark
    Ad techAgency managementMarketing structureCMO ForumMarketing organisation

    Survey on Working with adtech and martech startups

    WFA

    The objective of this study is to shed some light on the challenges and potential opportunities regarding big brands and ad/mar-tech startups working together.

    Read more about "Survey on Working with adtech and martech startups"
  14. Expert opinion
    Marketing strategyMarketing strategy

    The changing role of the CMO

    WFA

    This September, the WFA partnered with the AllThatMatters conference to develop and curate a new conference stream titled MarketingMatters.

    Read more about "The changing role of the CMO"
  15. “Gotta catch ‘em all!” 5 digital trends at dmexco 2016
    Expert opinionEvent reports
    Digital media transformation

    “Gotta catch ‘em all!” 5 digital trends at dmexco 2016

    Laura Baeyens

    dmexco is the kind of digital marketing event you should prepare for in advance to get the most out of.

    Read more about "“Gotta catch ‘em all!” 5 digital trends at dmexco 2016"
  16. Benchmark on setting up knowledge/insights sharing platforms
    Benchmark
    Media & analytics

    Benchmark on setting up knowledge/insights sharing platforms

    WFA

     WFA benchmark conducted for a member looking for feedback on setting up knowledge/insights sharing platforms, including recommended suppliers.

    Read more about "Benchmark on setting up knowledge/insights sharing platforms"
  17. Press releases

    Barclays' Elinor Bateman to lead WFA's new Insight forum

    WFA

    Elinor Bateman has been named as the first-ever chair of the WFA' INSIGHT FORUM, ahead of two meetings in London on October 18th and November 10th.

    Read more about "Barclays' Elinor Bateman to lead WFA's new Insight forum"
  18. Data, data everywhere…delivering a transformation in data management
    Expert opinionEvent reports
    Media & analytics

    Data, data everywhere…delivering a transformation in data management

    Matt Green

    dmexco, one of the world’s largest digital marketing exhibitions, is big to say the least.

    Read more about "Data, data everywhere…delivering a transformation in data management"
  19. SOURCING FORUM Meeting Overview Singapore September 2016
    Event reports
    Marketing procurementMarketing procurement

    SOURCING FORUM Meeting Overview Singapore September 2016

    WFA

     

    Read more about "SOURCING FORUM Meeting Overview Singapore September 2016"
  20. INSIGHT FORUM Meeting Overview Singapore September 2016
    Event reports

    INSIGHT FORUM Meeting Overview Singapore September 2016

    WFA

     

    Read more about "INSIGHT FORUM Meeting Overview Singapore September 2016"
  21. Benchmark on Media auditor RFP
    Benchmark

    Benchmark on Media auditor RFP

    WFA

     WFA benchmark conducted for a member that was about to begin an RFP process for a global media auditor appointment and was looking for recommendations on this process.

    Read more about "Benchmark on Media auditor RFP"