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Webinar: Programmatic 2.0 – how are clients improving control & transparency in the programmatic space?
Read more about "Webinar: Programmatic 2.0 – how are clients improving control & transparency in the programmatic space?"WFA's Matt Green will walk through the major findings from WFA’s recent report on programmatic.
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Digital policyGlobal Marketer WeekTrying to fix the online ad experience
Read more about "Trying to fix the online ad experience"Internet users rarely agree on anything. Except maybe one thing.
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CMO Forum
9 rules on how to approach marketing innovation
Read more about "9 rules on how to approach marketing innovation"The first CMOFORUM of the year kicked off in Singapore in February.
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Digital policyGlobal Marketer Week4 key trends from Mobile World Congress 2017
Read more about "4 key trends from Mobile World Congress 2017"Mobile World Congress is big. Surprisingly big.
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CMO ForumWFA FORUM Meeting Overview Dubai March 2017
Read more about "WFA FORUM Meeting Overview Dubai March 2017"Meeting headlines: 1. Integrated briefing: client leadership is key 2. Instinct vs. insight: Creativity in the face of data-driven marketing 3. Artificial intelligence and the future of communications planning
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Agency managementCMO ForumMarketing organisationBenchmark on recommended etail content agencies
Read more about "Benchmark on recommended etail content agencies"WFA member benchmark. For additional details, please log in.
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Advertising & policyDigital policyPrivacy & techDGX Meeting Overview (February 2017)
Read more about "DGX Meeting Overview (February 2017)"Overview of the Digital Governance Exchange (DGX) meeting held February 2017 in London.
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Agency managementMarketing strategyCMO ForumMarketing strategy
Survey on Briefing for integrated communications (2017)
Read more about "Survey on Briefing for integrated communications (2017)"WFA member survey. For additional details, please log in.
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Media Forum Meeting Overview London February 2017
Read more about "Media Forum Meeting Overview London February 2017"Meeting headlines: 1. Devising a new Code Of Conduct for the media industry 2. “The contractual foundation of the industry is deficient” – global trends in media transparency 3. Making a success of the in-house programmatic model & technology selection OTHER ITEMS & ACTIONS: - How to utilize AI in media planning - How the ePrivacy directive will impact the digital advertising ecosystem
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Agency management
Webinar: Accelerating your startup programme
Read more about "Webinar: Accelerating your startup programme"In this webinar, WFA will share the results from a recent study into how big brands are developing their start-up collaboration.
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Agency managementMarketing procurementMarketing organisationMarketing procurement
Marketing Procurement Maturity Assessment 2017
Read more about "Marketing Procurement Maturity Assessment 2017"WFA member survey. For additional details, please log in.
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CreativityCMO ForumContent marketingMarketing operations5 ways to make newsrooms & content more effective
Read more about "5 ways to make newsrooms & content more effective"WFA members only content. Please log in to access this document.
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Ad techMarketing strategyCMO ForumDigital media transformationMarketing strategy10 steps to close the gap between digital consumers and businesses
Read more about "10 steps to close the gap between digital consumers and businesses" -
Ad techMedia & analyticsPrivacy & techCMO ForumDigital media transformationFive step process to Data Driven Marketing (2017)
Read more about "Five step process to Data Driven Marketing (2017)" -
CMO ForumDigital media transformation‘SPARCS’ – a framework to plan for your digital transformation
Read more about "‘SPARCS’ – a framework to plan for your digital transformation"The following advice relating to digital transformation emerged from FutureMarketer during a WFA meeting.
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Marketing technologyCMO ForumDigital media transformationMarketing technologyConsiderations on the road to digital transformation (2017)
Read more about "Considerations on the road to digital transformation (2017)"Members only content. Please log in to view.
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Agency management
Webinar: The integrated agency of the future
Read more about "Webinar: The integrated agency of the future"Webinar with Flock Associates & McDonald’s on their project to create an “agency of the future”: a customized, hybrid solution created to purposefully blur the lines between digital, tech, creative & content production resources
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Agency managementMarketing organisation
Benchmark on Digital & Social Agency Recommendations in the UK
Read more about "Benchmark on Digital & Social Agency Recommendations in the UK"WFA member benchmark. For additional details, please log in.
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Marketing strategyMarketing strategy
WFA President predicts the year ahead for marketing
Read more about "WFA President predicts the year ahead for marketing"What a year we have left behind: much to reflect on, much to learn from and much to forget but, above all, much to look forward to.
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Trends & forecastsAd techMedia & analyticsMarketing strategyDigital media transformationMarketing strategy
Survey results on Programmatic & trading desks
Read more about "Survey results on Programmatic & trading desks"WFA member survey. For additional details, please log in.
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Digital Governance Exchange: 2016 Year in Review
Read more about "Digital Governance Exchange: 2016 Year in Review"In 2016 the concept of digital governance continued to grow in importance within many brands. Previously, good governance was perceived by many as the domain of the riskaverse ‘naysayers.’ now, it is being increasingly recognised as a key enabler of progress, allowing companies to embrace technologies more rapidly.
