2016 was a challenging and fascinating year for the media industry, with transparency, ad fraud and programmatic all key concerns. Skilled global media expertise has never been in greater demand.

2016 proved to be the most dynamic year yet for the CMOFORUM, an exclusive, invitation only peer network that offers some of the most experienced marketing leaders with the opportunity to exchange experiences with a view to offering actionable insight into how to address common priorities.

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There will be fewer major sporting events in 2017 than we’ve seen this year.

 WFA benchmark on trade mark protection, liability and the role of the agency in rights ownership and management.

How do you get an ocean-liner and a speedboat to co-exist? Rob Dreblow looks at the challenges for big brands and start-ups in working together

Marketers reveal moves to simplify arrangements, improve reporting and monitoring alongside the ability to negotiate better pricing

Today’s CMOs are not solely marketers; they are also, critically, transformers.