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Agency managementHow does your agency rate your brief?
Read more about "How does your agency rate your brief?"One of my old agency colleagues said to me the other day: ”Clients routinely overrate themselves and underrate their agencies.” Whether you think this is harsh probably depends on which side of the fence you work.
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Digital policyAd techMedia & analyticsData governancePrivacy & techGlobal Marketer WeekMarketing technologyDigital media transformationMarketing technologyRecommendations to master data & tech (2017)
Read more about "Recommendations to master data & tech (2017)"The Data & Technology workshops considered how organisations should be approaching their technology and programmatic model choices; how they might adopt processes to better exploit data, and how can this account for global vs local structures.
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Brand reputationCMO ForumBrand safety: steps to consider (2017)
Read more about "Brand safety: steps to consider (2017)"The following, non-exhaustive list, emerged from a WFA member-only round-table discussion during a CDO Forum.
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Global Marketer WeekMarketing procurementMarketing procurementBest practice: global media transparency & contracts (2017)
Read more about "Best practice: global media transparency & contracts (2017)"Challenges with contracts, transparency and remuneration are considerable and commonplace among members. The Transparency & Contracts workshops considered solutions to some challenges.
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Global Marketer WeekMarketing procurementMarketing structureMarketing capabilitiesMarketing procurementOvercoming people & capability challenges
Read more about "Overcoming people & capability challenges"Many WFA members have identified a lack of skilled resource as one of their major transformation challenges. The People & Capabilities workshops considered approaches companies should be considering to build capability worldwide.
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Media Forum Meeting Overview NY April 2017
Read more about "Media Forum Meeting Overview NY April 2017"Meeting headlines: 1. Understanding ad fraudsters, and how to deal with them 2. Constant reappraisal of verification solutions is necessary 3. Market-leading programmatic strategies: integrated and customised
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CDO FORUM Meeting Overview London March 2017
Read more about "CDO FORUM Meeting Overview London March 2017"Meeting headlines: 1. “Data Driven Marketing is ‘table stakes’…you have to know your customer” 2. “It’s beautiful and expensive…but what does it do?” – making the most of MarTech 3. Brand safety developments…“A relentless focus on cost will exacerbate the problem”
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Ad techCross-media measurementMedia & analyticsProgrammatic management fee benchmarking
Read more about "Programmatic management fee benchmarking"WFA member benchmark. For additional details, please log in.
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Media & analytics
A survey on Social Listening - Tools, Techniques, Metrics & Challenges
Read more about "A survey on Social Listening - Tools, Techniques, Metrics & Challenges"WFA member benchmark. For additional details, please log in.
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Advertising & policyBetter Ads Standards (2017)
Read more about "Better Ads Standards (2017)"The Coalition for Better Ads has released initial Better Ads Standards for desktop and mobile web that reflect consumer advertising preferences in North American and European markets. The initial Better Ads Standards are based on research during which consumers were asked to read articles on simulated high quality content pages, and then to rate comparatively the different ad experiences they received. Over 25,000 consumers rated 104 ad experiences for desktop web and mobile web. The Coalition’s research identifies the ad experiences in both North America and Europe that ranked lowest across a range of user experience factors, and that are most highly correlated with an increased propensity for consumers to adopt ad blockers. These results define initial Better Ads Standards that identify the ad experiences that fall beneath a threshold of consumer acceptability.
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CMO ForumIMC FORUM Meeting Overview London March 2017
Read more about "IMC FORUM Meeting Overview London March 2017"Meeting headlines: 1. Effective agency management comes down to internal capabilities; 2. The future of connection planning: stop over-complicating; 3. Uncertainty can be a positive;
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Webinar: Programmatic 2.0 – how are clients improving control & transparency in the programmatic space?
Read more about "Webinar: Programmatic 2.0 – how are clients improving control & transparency in the programmatic space?"WFA's Matt Green will walk through the major findings from WFA’s recent report on programmatic.
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Digital policyGlobal Marketer WeekTrying to fix the online ad experience
Read more about "Trying to fix the online ad experience"Internet users rarely agree on anything. Except maybe one thing.
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CMO Forum
9 rules on how to approach marketing innovation
Read more about "9 rules on how to approach marketing innovation"The first CMOFORUM of the year kicked off in Singapore in February.
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Digital policyGlobal Marketer Week4 key trends from Mobile World Congress 2017
Read more about "4 key trends from Mobile World Congress 2017"Mobile World Congress is big. Surprisingly big.
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CMO ForumWFA FORUM Meeting Overview Dubai March 2017
Read more about "WFA FORUM Meeting Overview Dubai March 2017"Meeting headlines: 1. Integrated briefing: client leadership is key 2. Instinct vs. insight: Creativity in the face of data-driven marketing 3. Artificial intelligence and the future of communications planning
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Agency managementCMO ForumMarketing organisation
Benchmark on recommended etail content agencies
Read more about "Benchmark on recommended etail content agencies"WFA member benchmark. For additional details, please log in.
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Advertising & policyDigital policyPrivacy & techDGX Meeting Overview (February 2017)
Read more about "DGX Meeting Overview (February 2017)"Overview of the Digital Governance Exchange (DGX) meeting held February 2017 in London.
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Agency managementMarketing strategyCMO ForumMarketing strategy
Survey on Briefing for integrated communications (2017)
Read more about "Survey on Briefing for integrated communications (2017)"WFA member survey. For additional details, please log in.
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Media Forum Meeting Overview London February 2017
Read more about "Media Forum Meeting Overview London February 2017"Meeting headlines: 1. Devising a new Code Of Conduct for the media industry 2. “The contractual foundation of the industry is deficient” – global trends in media transparency 3. Making a success of the in-house programmatic model & technology selection OTHER ITEMS & ACTIONS: - How to utilize AI in media planning - How the ePrivacy directive will impact the digital advertising ecosystem
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Agency management
Webinar: Accelerating your startup programme
Read more about "Webinar: Accelerating your startup programme"In this webinar, WFA will share the results from a recent study into how big brands are developing their start-up collaboration.
