Overview of the Digital Governance Exchange (DGX) meeting held February 2017 in London.

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 The following advice relating to digital transformation emerged from FutureMarketer during a WFA meeting.

Webinar with Flock Associates & McDonald’s on their project to create an “agency of the future”: a customized, hybrid solution created to purposefully blur the lines between digital, tech, creative & content production resources

What a year we have left behind: much to reflect on, much to learn from and much to forget but, above all, much to look forward to.

In 2016 the concept of digital governance continued to grow in importance within many brands. Previously, good governance was perceived by many as the domain of the riskaverse ‘naysayers.’ now, it is being increasingly recognised as a key enabler of progress, allowing companies to embrace technologies more rapidly.

Certain sectors continue to face major threats to their ability to communicate with consumers, such as food, alcohol, energy drinks and toys. the industry at large faces horizontal challenges in relation to digital with privacy concerns being prioritised by policy-makers globally. the broader advertising ecosystem faces an existential threat in the form of ad blocking.